shoppers stop

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shoppers stop

  1. 2. INTRODUCTION <ul><ul><li>Shoppers Stop is an Indian departmental store started in year 1991, with its first store in Andheri , Mumbai. </li></ul></ul><ul><ul><li>Shoppers Stop is the first retail venture by the K. Raheja Corp. Promoted by Mr. Chandru L. Raheja, Mr. Ravi C. Raheja and Mr. Neel C. Raheja, the K. Raheja Corp. have been leaders in the construction business for over 48 years. </li></ul></ul><ul><ul><li>With the launch of the Navi Mumbai departmental store, Shoppers Stop has 27 stores in 12 cities in India. </li></ul></ul>
  2. 3. OLD NEW LOGOS
  3. 4. International Affiliations <ul><ul><li>Shoppers’ Stop is the only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS). </li></ul></ul><ul><ul><li>The IGDS consists of 29 experienced retailers from all over the world, which include established stores like Selfridges (England), Karstadt (Germany), Shanghai No. 1 (China), Matahari (Indonesia), Takashimaya (Japan), C K Tang (Singapore), Manor (Switzerland) and Lamcy Plaza (Dubai). </li></ul></ul><ul><ul><li>This membership is restricted to one member organization per country/region. </li></ul></ul>
  4. 5. Range of Merchandise <ul><ul><li>The stores offer a complete range of apparel and lifestyle accessories for the entire family. From apparel brands like Provogue, Color Plus, Arrow, Levi’s, Scullers, Zodiac to cosmetic brands like Lakme, Chambor, Le Teint Ricci etc., Shoppers’ Stop caters to every lifestyle need. </li></ul></ul><ul><ul><li>Shoppers' Stop retails its own line of clothing namely Stop, Life , Kashish, Vettorio Fratini and DIY . The merchandise at Shoppers’ Stop is sold at a quality and price assurance backed by its guarantee stamp on every bill. </li></ul></ul><ul><ul><li>Their motto : “ We are responsible for the goods we sell ”. </li></ul></ul>
  5. 6. PRODUCTS <ul><ul><li>MENSWEAR </li></ul></ul><ul><ul><li>WOMENSWEAR </li></ul></ul><ul><ul><li>KIDSWEAR </li></ul></ul><ul><ul><li>HOME & TRAVEL </li></ul></ul><ul><ul><li>FRAGRANCES </li></ul></ul>The company also has licenses for Austin Reed (London), an international brand, who men's and women's outerwear are retailed in India exclusively through the chain.
  6. 7. MEN’S PRODUCTS
  7. 8. WOMEN’S PRODUCT
  8. 9. KIDS PRODUCT
  9. 10. HOME AND TRAVEL
  10. 11. FRAGRANCES & BEAUTY
  11. 12. CUSTOMER PROFILE <ul><ul><li>Shoppers’ Stop’s core customers represent a strong SEC A skew. </li></ul></ul><ul><ul><li>They fall between the age group of 16 years to 35 years, the majority of them being families and young couples with a monthly household income above Rs. 20000 and an annual spend of Rs.15000. </li></ul></ul><ul><ul><li>A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to. </li></ul></ul>
  12. 13. APPAREL BRANDS
  13. 14. APPAREL BRANDS
  14. 15. COSMETIC BRANDS
  15. 16. ACCESORRIES BRANDS
  16. 17. CUSTOMER REWARDS – THE FIRST CITIZENS <ul><ul><li>Shoppers’ Stop’s customer loyalty program is called The First Citizen. </li></ul></ul><ul><ul><li>The program offers its members an opportunity to collect points and avail of innumerable special benefits. </li></ul></ul><ul><ul><li>Currently, Shoppers’ Stop has a database of over 2.5 lakhs members who contribute to nearly 50% of the total sales of Shoppers’ Stop. </li></ul></ul>
  17. 18. The IT Backbone <ul><ul><li>Realizing the role of IT way back in 1991, Shoppers’ Stop was among the first few retailers to use scanners and barcodes and completely computerize its operations. </li></ul></ul><ul><ul><li>Today it is one of the few stores in India to have retail ERP in place, which is now being integrated with Oracle Financials and the Arthur Planning System, the best retail planning system in the world. </li></ul></ul><ul><ul><li>With the help of the ERP, they are able to replicate stores, open new stores faster and get information about merchandise and customers online, which reduces the turnaround time in taking quick decision. </li></ul></ul>
  18. 19. WEBSITE <ul><ul><li>Shoppers stop has its website, www.shoppersstop.com , here one can check all the products, its size, color, availability, its price and many more. </li></ul></ul><ul><ul><li>Purchase can be done online by using credit card and providing shipping address on which the product is delivered. </li></ul></ul>
  19. 20. SUPPLY CHAIN MANAGEMENT <ul><ul><li>The company has developed process manuals for each part of the logistics chain. </li></ul></ul><ul><ul><li>These modules include vendor management, purchase order management, stock receiving systems, purchase verification and inventory build up, generation and fixing of price and store tags, dispatch of stocks to the retail floor and forwarding of bills for payment </li></ul></ul>
  20. 21. AWARDS Shoppers Stop Ltd has been awarded “ The Hall of Fame &quot; and won “ The Emerging Market Retailer of the Year Award &quot;, by World Retail Congress at Barcelona, on April 10, 2008.
  21. 22. FUTURE PLAN <ul><ul><li>Shoppers’ Stop aims to position itself as a global retailer. </li></ul></ul><ul><ul><li>The company intends to bring the world’s best retail technology, retail practices and sales to India. </li></ul></ul><ul><ul><li>Currently, they are adding 4 to 5 new stores every year </li></ul></ul>
  22. 23. Presented By: Sushant Kumar Ashutosh Vatsa Pankaj Pathak

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