“ Fashion is made to become unfashionable.” “ Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Introduction
In 1913. Coco Chanel designs were an invention of a whole new style for outdoor living. Her boutique in Deauville, France, offered hats, shortly followed by jackets, jumpers and the “sailor blouse”. That became the wartime garment of all well-dressed ladies.
In 1916 she adopted another innovation: jersey, the material usually associated with men's undergarments. Her three-quarter-length overcoat made of jersey, free from ornament and loosely fitting, was an instant success.
In 1917 she adopted bobbed hair as an inseparable part of her style.
Coco Chanel was know for the creation of the little black dress, whose blank-slate versatility allowed it to be worn for day and evening
The long-sleeved black dress, which was initially made for day in wool, and for evening in crepe, satin or velvet, shook up the world of fashion. Later appeared the other variations of a little black dress: short, sleeveless, in a pleated black chiffon, in black lace...
In 1926 American Vogue named Coco Chanel black dress “a Ford”, meaning it’s simplicity and it's potential for an enormous and long-lasting success.
Chanel put women into slacks, which was possible due to the liberalization of morals and the opportunities of sports available to women.
Wearing slacks in 1929 was a freedom that only truly rich women could afford. But the taboo was broken, and eventually the Coco Chanel fashion went down to the streets to become the preference of thousands of women
Coco Chanel designs had broken the barriers set by the high society, making her a pioneer of women’s liberation, even before this distinction was formulated.