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social mention






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    social mention social mention Document Transcript

    • Background:<br />Social mention is a real-time social media search and analysis tool. It aggregates user generated content from across the web into a single stream of information, allowing you to see what’s being said about a topic, product, organization, or person across about 80-100 social media platforms, in 43 languages.<br />Audience:<br />Geared towards businesses, but also useful for seeking news, consumer information, or individual people.<br />Basic Search:<br />Can limit search by a TYPE of social media (eg. blogs, microblogs, comments, videos), or to a specific social media PLATFORM (eg. Facebook, Twitter, Google Buzz). The site does not support truncation, but does support phrase searching using quotation marks. Default mode seems to be to combine terms as if using the Boolean “AND.”<br />Advanced Search:<br />Not accessible from the main page – must perform a search first. Advanced search allows for specifying a search with all words or for an exact phrase. Items that have unwanted words can be eliminated from the results, as can items from specific users. Advanced search also provides more limiters, including location, time, and language.<br />Search Results:<br />Results can be sorted by date and limited by time span (eg. the last 2 hours, last day, last week). You can see what platform each mention is made on, who made it, or how long ago it was posted. The results show the top keywords and top hashtags related to your search, the top users posting on that topic, and which platforms are the top sources of information for that topic. You can even see the average time per mention of a topic, or how many unique authors have mentioned the subject and how many times it has been retweeted. Social mention provides rankings of the results in terms of how much the topic is discussed, whether comments are positive or negative, how influential the topic is, and how passionate users are about it.<br />Alerts:<br />Social mention also provides the ability to create alerts for a specific topic or phrase, similar to Google Alerts. You can select the type of media and language you want to be alerted about, or follow them all. Results are then emailed daily. This allows users to keep track of the social media discussion of a topic on an ongoing basis.<br />