Search Engine Optimization- By Aashish Gawali

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  • 1. Seminar Presentation On Search Engine Optimization – Tools And Techniques By Aashish D. Gawali Final Yr CMPS
  • 2. CONTENTS
    • Introduction
    • History
    • Fundamental Principle
    • SEO Terminologies
    • White Hat, Black Hat SEO
    • Types Of Optimization
    • SEO Myths
    • Conclusion
  • 3. Introduction
    • Search Engine Optimization (SEO) is a well defined and managed process which helps to increase the volume or improve quality of traffic to a web site from search engines.
    • Arose from the basic habit of netizens of clicking the first few search result.
  • 4. History
    • SEO Theory was born in the popular Virtual Promote Gazette Enewsletter and associated search engine forums founded by Jim Wilson.
    • SEO Theory shifted its emphasis from on page elements to off page elements with the arrival of Google.
  • 5. Fundamental Principle
    • Algorithm Chasing- commonly called reverse engineering the ranking algorithms.
  • 6. SEO Terminologies
    • A search engine
    • PageRank
    • White Hat, Black Hat SEO
  • 7. A search engine
    • Every search engine has 3 components
    • A Web crawler
    • An Indexer
    • A query processor
  • 8. Fig. A search engine processing a query
  • 9. PageRank
    • It is Google’s way of giving a specific value to how popular your website is.
    • It is based on the number of “votes” other website cast for your website.
  • 10. Fig. PageRank analysis
  • 11. PageRank calculation:
    • (PR 1) A B (PR 1)
    • C
    • (PR 1)
    • 0.15+(0.85*(A “share” of PR of every page that links to it))=Your page’s PR
  • 12. PageRank calculated:
    • PR of A = 0.15+(0.85*(1/2))= 0.575
    • PR of B = 0.15+(0.85*(1/2))= 0.575
    • PR of C = 0.15+(0.85*(1/2))= 0.575
  • 13. Types of SEOs
    • White Hat SEO – Uses legal techniques
    • Black Hat SEO – Uses non-legal techniques
  • 14. Black Hat Techniques
    • Cloaking
    • Doorway Pages
    • Meta stuffing (Description, Keyword, Robots, Language)
    • Title Tag stuffing
    • Keyword stuffing
    • Hidden Text
    • Alt img tag spamming
  • 15. Fig. Keyword stuffing
  • 16. Fig. Hidden Text
  • 17. Fig. Hidden Text found
  • 18. Fig. Image spamming
  • 19. Types of optimization
    • On-page optimization
    • Off-page optimization
  • 20. On –page optimization
    • Keyword research
    • Bolding, Italicising, Underlining
    • Forcing SE to read your keyword first
    • Create Sitemaps, RSS
  • 21. Off-page optimization
    • Link Relationships
    • Get listed in DMOZ, Yahoo
    • Submit articles
    • Link exchange
  • 22. Fig. SEO Elite tool
  • 23. Fig. Forcing to read KW 1st
    • Navigational Your Body
    • Links Text
    • Empty column Your Body
    • Navigational Text
    • Links
  • 24. Fig. Report after submitting www.diet-i.com to SEO Elite tool
  • 25. SEO Myths
    • For a site to be included in a search engine, it must be manually submitted.
    • Using a particular type of webserver will benefit a site’s rankings.
    • <META NAME=“robots” CONTENT=“ALL”> is a necessary tag.
    • Search engines, especially Google, rely on links more than anything else to determine rankings.
    • You lose link weight when you link out to other links.
  • 26. Conclusion
    • In the end, I would conclude:
    • Web presence is utmost important in today’s world.
    • SEO community is and will continue to help improving your web site’s rankings no matter the ranking algorithms change.
    • So, it is advised to use SEO techniques to improve rankings.