You Are On Facebook And Linkedin, Now What

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Presentation given by Amy Chorew at the AAR Winter Conference

Presentation given by Amy Chorew at the AAR Winter Conference

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  • 1. Web 2.0: How T H Top AAgents are t Attracting Clients Usin ng Social Media I’m on and . . . Now wha at? with Amy Chorew y © www.thetechbyte.com Amy@AmyChorew.com
  • 2. Our Goal tod day Take Take the to Mystery Next Nt Out Level
  • 3. Every Dollar Counts! ts! t
  • 4. Where is the ROI? Where is t e ROT? e e s the O Return on Timenology Techn gy
  • 5. New Set of Tools
  • 6. The challenge today is to understand which values are e desired; and retool our tl business aroundd them. © www.thetechbyte.com Amy@AmyChorew.com
  • 7. Mistakes Mi t k are expensive i
  • 8. LETS TAKE A POLL L Where would you rate your level of e expertise at Social Me p edia? Beginner Bi Intermediate Advanced UberGeek
  • 9. What is Web 2.0 Web 2.0 refers to a second generation of technology, s services, and tools that facilitate c communication, communication creativity, collabooration and sharing betwee b t en users.
  • 10. What is Web 2.0
  • 11. So really . . . Wha is it? at • It is not a software or a h d i t ft hardware • It is the ability for anyo to create content on y yone the web to communica with their niche. ate • You can become a frie who recommends end products and services that solve problems. © www.thetechbyte.com Amy@AmyChorew.com
  • 12. What Tools Qualify fy Maps Blogs Video Social and Networks Photos Sear h rch Engin nes
  • 13. Social Networking g A primary b i benefit t fit to social networking is t ability to reach out the to c consumers, even when , th are NOT ready to hey contact you you. 14
  • 14. What is Social Networking? e
  • 15. Participate on Th hese Sites •F Facebook bk • Linked-In • Active Rain • Plaxo • T itter Twitter
  • 16. LETS TAKE A POLL L What Social Networks are you using s now? LinkedIn Facebook F bk Twitter Others . . .
  • 17. Buyers & Sellers – Consumers are i t C interested ted in their “Micro-market”
  • 18. Millennials are using g social networkingg to make big picturee decisions d ii
  • 19. Be CREATIVE Write Recommendations Connect with Colleagues Get a Vanity URL
  • 20. Add Substance – This is your elevation speech Add Specialties – People search on this Explain what you do there
  • 21. Add more content Get more recommendations Use your websites wisely Contact Settings determine how people will contact you
  • 22. Three Wise Links You get 3 links, so use g , them wisely. Use for your blog your website y blog, and a something else that shows your expertise
  • 23. Connecting with Oth hers • LION – Li k di O n N t Linkedin Open Networker k – Very willing to connect – List is at http://MyLink5 500.com – more 1st degree conne ections • Recruiters, • Salespeople • Entrepreneurs • Power Connectors
  • 24. Invite Connections •I Import your contact lists t t t li t – Outlook – Yahoo – Hotmail – Gmail
  • 25. Canned Invitation “I’d like to a you to my add p professiona network on al Linkkedin.” Scott Allen – Blog Post on creative invitations
  • 26. Get Referrals and Customers
  • 27. Join Groups
  • 28. Ask Questions, Interact w/Expertise e
  • 29. Read the Manual
  • 30. WHAT ARE YOUR GOALS? R
  • 31. Met and connected with local AmyChorew w people, po otential clients that live and work in my area Searched by groups, towns, high school and groups towns college to find people to connect Past Custoomer on Facebook connected – one of his friends connected with me and became m client my Attend local facebook events that people post Video Birt thdays to friends and clients
  • 32. To Reconnect and Co onnect Groups Schools you attended Clubs Other Jobs Local Community W Industry
  • 33. Editing Profile Edit Profile Your El Y Elevator t Speech
  • 34. Adding Video is Easy s
  • 35. APPLICATIONS
  • 36. Applications
  • 37. Slideshare
  • 38. Incorporate Tools you already use u
  • 39. Linkedin Profile
  • 40. Join Groups
  • 41. Create a Badge
  • 42. Blackberry and Iphone Apps o
  • 43. PUTTING IT ALL TOGETHER
  • 44. 12 Minutes a Day – 1 Hour / Week Connect on Facebook – • Once a day – update your status – write on three people’s walls. le s walls • Resist the temptation t add frivolous to applications that waste precious time. e
  • 45. 12 Minutes a Day – 1 Hour / Week Connect on Li k di C t Linkedin • Twice a week log in g – Post your status – Search for business pr rofessionals in your local area to connect to. • J i relevants G Join l t Groups • Answer & ppost q questio ons
  • 46. In your Email Signature a
  • 47. On your Website
  • 48. The Human Touch h
  • 49. Contact me with questions! Amy@ @AmyChorew.com Blog: AmyChorew.com : Find m on: me • Fac cebook • Linkedin • Twiitter: AmyChorew y