SlideShare a Scribd company logo
1 of 12
Download to read offline
Slide 1   Arizona Assn. of REALTORS
          Frances Flynn Thorsen, e-PRO, SRS




Slide 2




Slide 3

           Social      Media Asset
           ◦ Take photos
           ◦ Write ad copy
           ◦ Create detailed listing
Slide 4
                                            What is Listing
                                            Syndication?
          Distribution Trumps Destination
                           – Saul Klein
                                            Syndication usually refers to any type of
                                            feed that pushes data from the source to
                                            other portals. Listing syndication takes
                                            your listing data and publishes them to
                                            multiple other listing websites. Listing
                                            syndication has become one of the most
                                            sought-after marketing methods for listing
                                            data by real estate professionals in recent
                                            years and rightfully so, as we all
                                            understand the importance of taking your
                                            listings and having them found
                                            everywhere. Syndication makes this easy
                                            as in many cases, website providers take
                                            your listing data and syndicate to a select
                                            group of listing websites automatically.

                                            Listing syndication is a vital marketing tool
                                            that is available to real estate professionals
                                            and should not be underestimated.

                                            How does it work?
                                            An automated listing syndication provider
                                            will take your listing data as entered and
                                            ensure that it is sent out in regular feeds to
                                            the set list of 'partners' that they have
                                            established agreements with. In the past,
                                            listing feed partners all used different
                                            formats for entering the data in their system
                                            so sometimes setting up a functional listing
                                            syndication feed was a challenge to ensure
                                            that the data would carry over correctly.
                                            Recently, continued work on RETS - the
                                            Real Estate Transaction Standard, has
                                            ensured continued growth towards a unified
                                            system that uses the same data fields. The
                                            hope is that if everyone uses RETS that
                                            more syndication can occur, easier, and
                                            more successfully. Having a listing
                                            syndication provider who is working to be
                                            RETS compliant is going to be successful
                                            now and into the future.

                                            All you need to do is enter your listing once
                                            at your website provider. Automatically,
                                            your listing data is converted into the
required multiple formats to be sent to the
various listing feed partners. Some of the
major listing feed partners include Google
Base, Yahoo! Classifieds, Oodle, Trulia,
Propsmart, LiveDeal, Zillow,
and many more. The more feed partners
your syndication provider offers, the more
exposure your listings are going to receive
automatically.

Why Syndicate?
As a real estate professional, you already
know that getting your listings on the web in
as many places as possible is important.
You have a couple different options. You
can take the listing data you have already
entered into your website and enter them
again, manually, on the various listing
websites. Consider the time involved in re-
entering your listing data and re-
formatting for various types of platforms.

Listing syndication is the perfect solution for
any busy real estate professional. It just
makes sense to enter your listings once
and let the system do all the work for you,
with little to no effort required by you. All
you need to do is select what syndication
partner you want to advertise on and the
rest is done for you. Syndication means
the best exposure for you and your listings
by getting them out there. Consumers are
searching for listings. Having yours in front
of as many eyes as possible, in as many
venues as possible, is clearly a wise
business decision.

What next?
Having your listings syndicated is just the
start. A key factor of a great syndication
provider is one that takes the listing data,
sends it out, keeps track of how they are
doing, and report that information right back
to you. Why are reports on how your
listings are doing at the syndication
partners important? Knowing which
partners are doing well, where you could
use additional exposure, and being able to
          gauge the traffic each listing is getting helps
          you to ensure that your listings are being
          marketed in the best way for you. Quality
          syndication reports will show you the
          number of detailed views or referral clicks
          each listing has. This allows you to see
          exactly how well your listings are
          performing.
          A syndication provider that includes all of
          this automatically and continues to grow the
          list of partners will be ready for the long
          haul. Make sure that your syndication
          needs are handled by experts who are
          working to be RETS compliant, gives
          control over who you choose to syndicate
          to, and provides detailed statistics and
          reports for you to evaluate. Point2 Agent
          provides seamless syndication to over 30
          partners and continues to add new and
          exciting partners all the time



Slide 5



          Point2Agent Web Sites offer lisitng
          syndication services for brokers and
          agents. Try for 3 months FREE.
Slide 6

          These people are competing with us!




Slide 7




Slide 8

                   accuracy
          Check
                 feed source?
          Data
          Branded or unbranded?
          Company or agent lead?
          Listing support
Slide 9




Slide 10                                                 http://Realtor.org




Slide 11

            87%  percent of all home buyers
            94%  of buyers aged 25 - 44 years used
             Internet to search for homes.
            For 1/3 of home buyers, 1st step in home-
             buying process was looking online for
             properties.
Slide 12




Slide 13




Slide 14
Slide 15




Slide 16                                            http://Trulia.com

           5  million unique visitors
            72%  buyers expect to purchase in 12
             months
            70% unrepresented
            Trulia Voices
            Trulia Blogs
            RealtyTrac




Slide 17                                            http://Trulia.com/pro

                                                    Use code F44NN for 2 extra months
            $39/mo  – no contract
            $29/mo – 12 mos
            Featured listings (ALL listings)
            Spotlight ad
Slide 18                                        http://Realtor.com

                            Listings
           Enhanced
                      ROI
           Check




Slide 19                                        http://Zillow.com

           7   million unique visitors
            Zestimates
            Mortgage  quotes
            ZillowDiscussions
            FSBOs allowed
            Parcel-based platform




Slide 20

            Featured    listings $10 each
            Spotlight   ads pay per zip code
            ◦ 25% views
            ◦ 50% views
            ◦ 75%
            ◦ 100%
Slide 21




Slide 22
            400   – 500% more exposure




Slide 23

            No agent photo!
            Property ads
            Services
             ◦Buyer Agent
             ◦Auction
Slide 24

            Agency Logic
            SinglePropertySites
            Realbird




Slide 25

            150 million users
            Growing  at 5 million/week
            Pay per click best bet




                                             Updates and additional resources will be
Slide 26
                                             posted at http://NoBloggerLeftBehind.com




            http://NoBloggerLeftBehind.com
Frances Flynn Thorsen, e-PRO, SRS

CEO, Socialebb Strategies and Solutions
3935 N. Country Club Rd. #20A
Tucson, AZ 85716

520-327-1370

AUTHOR:

HUD Homes for Sale – A Complete Buyer’s Guide

HUD Homes For Sale – Sales and Marketing Guide for Real Estate Agents

Twitter Soup for the Soul




CREATOR:

No Blogger Left Behind Blog Coaching and Webinars

More Related Content

Recently uploaded

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Recently uploaded (20)

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Internet Marketing Listings Aar Winter Conference

  • 1. Slide 1 Arizona Assn. of REALTORS Frances Flynn Thorsen, e-PRO, SRS Slide 2 Slide 3  Social Media Asset ◦ Take photos ◦ Write ad copy ◦ Create detailed listing
  • 2. Slide 4 What is Listing Syndication? Distribution Trumps Destination – Saul Klein Syndication usually refers to any type of feed that pushes data from the source to other portals. Listing syndication takes your listing data and publishes them to multiple other listing websites. Listing syndication has become one of the most sought-after marketing methods for listing data by real estate professionals in recent years and rightfully so, as we all understand the importance of taking your listings and having them found everywhere. Syndication makes this easy as in many cases, website providers take your listing data and syndicate to a select group of listing websites automatically. Listing syndication is a vital marketing tool that is available to real estate professionals and should not be underestimated. How does it work? An automated listing syndication provider will take your listing data as entered and ensure that it is sent out in regular feeds to the set list of 'partners' that they have established agreements with. In the past, listing feed partners all used different formats for entering the data in their system so sometimes setting up a functional listing syndication feed was a challenge to ensure that the data would carry over correctly. Recently, continued work on RETS - the Real Estate Transaction Standard, has ensured continued growth towards a unified system that uses the same data fields. The hope is that if everyone uses RETS that more syndication can occur, easier, and more successfully. Having a listing syndication provider who is working to be RETS compliant is going to be successful now and into the future. All you need to do is enter your listing once at your website provider. Automatically, your listing data is converted into the
  • 3. required multiple formats to be sent to the various listing feed partners. Some of the major listing feed partners include Google Base, Yahoo! Classifieds, Oodle, Trulia, Propsmart, LiveDeal, Zillow, and many more. The more feed partners your syndication provider offers, the more exposure your listings are going to receive automatically. Why Syndicate? As a real estate professional, you already know that getting your listings on the web in as many places as possible is important. You have a couple different options. You can take the listing data you have already entered into your website and enter them again, manually, on the various listing websites. Consider the time involved in re- entering your listing data and re- formatting for various types of platforms. Listing syndication is the perfect solution for any busy real estate professional. It just makes sense to enter your listings once and let the system do all the work for you, with little to no effort required by you. All you need to do is select what syndication partner you want to advertise on and the rest is done for you. Syndication means the best exposure for you and your listings by getting them out there. Consumers are searching for listings. Having yours in front of as many eyes as possible, in as many venues as possible, is clearly a wise business decision. What next? Having your listings syndicated is just the start. A key factor of a great syndication provider is one that takes the listing data, sends it out, keeps track of how they are doing, and report that information right back to you. Why are reports on how your listings are doing at the syndication partners important? Knowing which partners are doing well, where you could
  • 4. use additional exposure, and being able to gauge the traffic each listing is getting helps you to ensure that your listings are being marketed in the best way for you. Quality syndication reports will show you the number of detailed views or referral clicks each listing has. This allows you to see exactly how well your listings are performing. A syndication provider that includes all of this automatically and continues to grow the list of partners will be ready for the long haul. Make sure that your syndication needs are handled by experts who are working to be RETS compliant, gives control over who you choose to syndicate to, and provides detailed statistics and reports for you to evaluate. Point2 Agent provides seamless syndication to over 30 partners and continues to add new and exciting partners all the time Slide 5 Point2Agent Web Sites offer lisitng syndication services for brokers and agents. Try for 3 months FREE.
  • 5. Slide 6 These people are competing with us! Slide 7 Slide 8 accuracy Check feed source? Data Branded or unbranded? Company or agent lead? Listing support
  • 6. Slide 9 Slide 10 http://Realtor.org Slide 11  87% percent of all home buyers  94% of buyers aged 25 - 44 years used Internet to search for homes.  For 1/3 of home buyers, 1st step in home- buying process was looking online for properties.
  • 8. Slide 15 Slide 16 http://Trulia.com 5 million unique visitors  72% buyers expect to purchase in 12 months  70% unrepresented  Trulia Voices  Trulia Blogs  RealtyTrac Slide 17 http://Trulia.com/pro Use code F44NN for 2 extra months  $39/mo – no contract  $29/mo – 12 mos  Featured listings (ALL listings)  Spotlight ad
  • 9. Slide 18 http://Realtor.com Listings Enhanced ROI Check Slide 19 http://Zillow.com 7 million unique visitors  Zestimates  Mortgage quotes  ZillowDiscussions  FSBOs allowed  Parcel-based platform Slide 20  Featured listings $10 each  Spotlight ads pay per zip code ◦ 25% views ◦ 50% views ◦ 75% ◦ 100%
  • 10. Slide 21 Slide 22  400 – 500% more exposure Slide 23  No agent photo!  Property ads  Services ◦Buyer Agent ◦Auction
  • 11. Slide 24  Agency Logic  SinglePropertySites  Realbird Slide 25  150 million users  Growing at 5 million/week  Pay per click best bet Updates and additional resources will be Slide 26 posted at http://NoBloggerLeftBehind.com http://NoBloggerLeftBehind.com
  • 12. Frances Flynn Thorsen, e-PRO, SRS CEO, Socialebb Strategies and Solutions 3935 N. Country Club Rd. #20A Tucson, AZ 85716 520-327-1370 AUTHOR: HUD Homes for Sale – A Complete Buyer’s Guide HUD Homes For Sale – Sales and Marketing Guide for Real Estate Agents Twitter Soup for the Soul CREATOR: No Blogger Left Behind Blog Coaching and Webinars