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Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
Toyota February 13, 2006 Arunesh Chand Mankotia
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Toyota February 13, 2006 Arunesh Chand Mankotia

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  • 1. Case Study-Toyota Arunesh Chand Mankotia February 13, 2006
  • 2. Introduction-Company Profile Established in 1937 as a spin-off from Toyoda Automatic Loom Works Headed by Japan’s “King of Inventors” Sakichi Toyoda Launched first car (SA Model) in 1947 One and only strike in 1950. It became Toyota Production System in 1970
  • 3. Company Profile World’s Third Largest manufacturer of automobiles in unit and net sales. It is by far the largest Japanese automotive manufacturer, producing more then 5.5 million vehicles per year, equivalent to every 6 seconds.
  • 4. Market Mix The right combination of the 4 P’s  Product  Price  Place  Promotion
  • 5. Product H1 H2 H3 H4 H5
  • 6. Price H1: 10,71,972 H2: 11,75, 205 and 11,79,551 H3: 12,39,120 and 12,43,467 H4: 13,07,232 and 13,11,578 H5: 12,43,574 and 12,47,911
  • 7. Place 12 Toyota Plants in and around Toyota City and Aichi Prefecture. Established 3 other domestic manufacturing companies in-Kyushu, Hokkaido & Tohuko Duo Sales outlets, which sell Volkswahen 295* Toyota dealers with different channels  Toyota Dealers  Toyopet Dealers  Toyota Corolla Dealers  Netz Dealers
  • 8. Place
  • 9. Promotion Across the world, Toyota participates enthusiastically in community activities ranging from the sponsorship of educational and cultural programs to international exchange and research. Authorized dealers for their car segments.
  • 10. Strengths Devotion towards a community project Caters to all the segments of the community First priority are the customers and the environment Provide a choice to the customers for customizing their own cars. Strong belief in fulfilling its corporate responsibility.
  • 11. Strengths Strong financial standing Customer loyalty Supports various programs focused on the improvement of the community Policy of producing cars near its local markets.
  • 12. Weakness Needs to improve the design Needs to retain operational efficiency Exterior styling Habit of committing mistakes twice Non-Committed dealers
  • 13. Threats Young buyers getting attracted to Suzuki, Hyundai Exposed to fluctuations in economic and political conditions in US, Japan General motors still being the world’s largest carmaker. Demand in economies like U.S and Europe has become static.
  • 14. Opportunities Needs to a marketing strategy that caters to the young generation. Needs to come up with small segment cars. Needs top focus on fuel efficiency cars rather than producing thousands of hybrid cars.
  • 15. Key Success Factors Innovation. Diversity. Very well understanding the needs of different countries. Manufacturing speed and flexibility. Caters to the requirements of all the age groups. Marketing strategy appeals to individuality and creativity.
  • 16. Recommendations Better Design : Give a heavier look Tires are not that good Working out some good deals for dealers or may be some contest to boost some sales Changing the target segment Working out some cheaper price to attract the young crowd
  • 17. Conclusion… In 2000, the first hybrid electronic gasoline car made Toyota a leader; Toyota wants to be known for environmental friendly car; Toyota offers wide range of cars: from family sedans, sport utility vehicles, trucks & minivans; Toyota is more Customer focused; Marketing Strategies for different cars;
  • 18. Cont… Reason for Toyotas Success: its Manufacturing unit; Leads to increase in productivity & market responsiveness; In 2003, Toyota’s sale rose to $140 billion that it edged Ford Motors; It became the 2nd largest car-maker; Market cap of $110billion is more than GM & Daimler Chrysler (Combined); Toyota’s Goal: Surpass GM & be World leader in Automobile;
  • 19. Reasons why Toyota was vulnerable Only luxury segment cars are launched in India. Sales satisfaction is a weakness due to the longer waiting time for new car delivery. Customers still lag in appreciating the global warning. Thus the marketing strategies should emphasis on the value of fuel efficiency. Cars like Lexus and Celica have niche market.

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