hola!
that’s you l

hola!
that’s you l

growth of the web
Domain Names
Active Sites
200,000,000
150,000,000
100,000,000
50,000,000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
source: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html

growth of the web
Domain Names
Active Sites 184,000,000 websites
Oct 2008
200,000,000
150,000,000
100,000,000
50,000,000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
source: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html

increase signal
decrease noise
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findability helps
your audience ...
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find your site

find things in your site

rediscover your site

your audience is ...
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&
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clarity
semantic web standards
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no information hierarchy
o

no information hierarchy
o
r
perfect information hierarchy

accessible
access to all humans and machines
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decentralize
your site is not the center of the web
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you are
not here

there is no center

publish broadly
Publish broadly
Publish elsewhere, aggregate onto your website
aggregate content into your site
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social
the new town square
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portable
microformats
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gracias
I’m Aarron Walter. let’s talk
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http://slideshare.net/aarronwalter
http://twitter.com/aarron
http://buildingfindablewebsites.com
http://aarronwalter.com
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