Fostering Findability on the Web

hola! that’s you l

growth of the web Domain Names Active Sites 200,000,000 150,000,000 100,000,000 50,000,000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 source: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html

growth of the web Domain Names Active Sites 184,000,000 websites Oct 2008 200,000,000 150,000,000 100,000,000 50,000,000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 source: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html

increase signal decrease noise Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

findability helps your audience ... Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

find your site

find things in your site

rediscover your site

your audience is ... Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

& Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

clarity semantic web standards Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

no information hierarchy o

no information hierarchy o r perfect information hierarchy

accessible access to all humans and machines Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

decentralize your site is not the center of the web Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

you are not here

there is no center

publish broadly Publish broadly Publish elsewhere, aggregate onto your website aggregate content into your site Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

social the new town square Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

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portable microformats Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

gracias I’m Aarron Walter. let’s talk Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

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Fostering Findability on the Web

by Aarron Walter on Sep 17, 2009

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Fostering Findability on the Web — Presentation Transcript