What is
Findability?

Three Simple Goals
Help more people find your site
Help people find content within your site
Encourage return visits

More Than Just
SEO

content
information architecture design competitions
microformats ping services publish on other sites
tell a friend speed optimization email marketing link directories
RSS mod_rewrite copywriting social networking analog marketing
INSIDE / OUTSIDE open licensing: attribution link building
mailing lists sitemap.xml web analytics
search utilities robots.txt design register with search engines
semantic markup copywriting contribute to a community
progressive enhancement event sponsoring
accessibility search advertising
SEO

Designing for
Findability

“This is where you want to look”

The Power of
Contrast

One of these kids is doing
his own thing

Color

rydercup.com

Size

andyrutledge.com

Shape

webjetiva.com

Orientation

escapecrate.co.uk

juctinteractive.com

Designing to
Direct Traffic

happycog.com

expressionengine.com

adobe.com

Designing to Create
Repeat Traffic

bartelme.at

boagworld.com

danielrichards.biz

fray.com

Putting Users
Back On Track

mailchimp.com

garrettdimon.com

The Case Study
Soup Studios

web standards foundation

Giving the
Design Meaning

image replacement

image replacement

Give Your
Design Meaning
emphasize keywords

Giving the
Funneling Traffic
Design Meaning

progressively enhanced

texture & orientation

Giving the
Increasing
Design Meaning
Attendance

portable content

learn more at microformats.org

Giving the
Still Haven’t Found
WhatDesign Meaning
I’m Looking For

include search

Giving the
Findability Through
Design Meaning
Aggregation

straight outa Flickr

Increasing
the Odds

Your Questions
http://buildingfindablewebsites.com