An Event Apart   Boston, MA June 23, 2009
slideshare.net/aarron
 delicious.com/tag/
   findabilitybliss
@aarron
Findability
3
simple goals
find your site
find stuff in your site
rediscover your site
Beyond SEO
Findability is not ...
Findability is ...
great content +
web standards =
great content +
 web standards =
findability bliss
The Standards
     Connection
Semantic Markup: machine readable

Accessibility: legible to search engines

Progressively E...
Semantic Message
“Aboutness”
Position Keywords
<title>
<h1>
<h2>
    &
friends
<strong>
  &
 <em>
<a ...>here</a>
title=“here”
alt=“here”
More Keyword Placement
  Your URL

  Logo file name

  Naturally in your content (<= 7%)
Keyword Research
WWMD,
bitches?
&
delicious.com
adwords.google.com/select/KeywordToolExternal
Find Your
Competitors
The Case
 Study
OpenSearch.org
OpenSearch.org
Bad Karma?
mezzoblue.com/archives/2008/05/05/image_replac/
apple.com
Portable Content is
   Re-discoverable
soupstudios.com/contact/
Do search engines
recognize microformats?
Direct Your Traffic
Checking Your Work
Ranks.nl
Ranks.nl
Sensational-SEO.com/
Sensational-SEO.com/
Will I get a ranking boost
          from validating?
Findable Websites Are
  Successful Websites
Your Clients
 Demand It
Thanks
http://buildingfindablewebsites.com
BuildingFindableWebsites.com
slideshare.net/aarron
 delicious.com/tag/
   findabilitybliss
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
Findability Bliss Through Web Standards
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Findability Bliss Through Web Standards

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Connecting with your audience is objective number one for any website. Findability—the discipline of helping users discover the content they seek—not only helps businesses get their message out, but it improves the user experience, too. The secret to attaining findability bliss, both with search engines and beyond, lies in the wisdom of web standards.

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Findability Bliss Through Web Standards

  1. 1. An Event Apart Boston, MA June 23, 2009
  2. 2. slideshare.net/aarron delicious.com/tag/ findabilitybliss
  3. 3. @aarron
  4. 4. Findability
  5. 5. 3 simple goals
  6. 6. find your site
  7. 7. find stuff in your site
  8. 8. rediscover your site
  9. 9. Beyond SEO
  10. 10. Findability is not ...
  11. 11. Findability is ...
  12. 12. great content + web standards =
  13. 13. great content + web standards = findability bliss
  14. 14. The Standards Connection Semantic Markup: machine readable Accessibility: legible to search engines Progressively Enhance: remove barriers Microformats: re-discoverable
  15. 15. Semantic Message
  16. 16. “Aboutness”
  17. 17. Position Keywords
  18. 18. <title>
  19. 19. <h1>
  20. 20. <h2> & friends
  21. 21. <strong> & <em>
  22. 22. <a ...>here</a>
  23. 23. title=“here”
  24. 24. alt=“here”
  25. 25. More Keyword Placement Your URL Logo file name Naturally in your content (<= 7%)
  26. 26. Keyword Research
  27. 27. WWMD, bitches?
  28. 28. &
  29. 29. delicious.com
  30. 30. adwords.google.com/select/KeywordToolExternal
  31. 31. Find Your Competitors
  32. 32. The Case Study
  33. 33. OpenSearch.org
  34. 34. OpenSearch.org
  35. 35. Bad Karma?
  36. 36. mezzoblue.com/archives/2008/05/05/image_replac/
  37. 37. apple.com
  38. 38. Portable Content is Re-discoverable
  39. 39. soupstudios.com/contact/
  40. 40. Do search engines recognize microformats?
  41. 41. Direct Your Traffic
  42. 42. Checking Your Work
  43. 43. Ranks.nl
  44. 44. Ranks.nl
  45. 45. Sensational-SEO.com/
  46. 46. Sensational-SEO.com/
  47. 47. Will I get a ranking boost from validating?
  48. 48. Findable Websites Are Successful Websites
  49. 49. Your Clients Demand It
  50. 50. Thanks http://buildingfindablewebsites.com
  51. 51. BuildingFindableWebsites.com
  52. 52. slideshare.net/aarron delicious.com/tag/ findabilitybliss
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