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Connecting with your audience is objective number one for any website. Findability—the discipline of helping users discover the content they seek—not only helps businesses get their message out, bu...

Connecting with your audience is objective number one for any website. Findability—the discipline of helping users discover the content they seek—not only helps businesses get their message out, but it improves the user experience, too. The secret to attaining findability bliss, both with search engines and beyond, lies in the wisdom of web standards.

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