An Event Apart Boston, MA June 23, 2009

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findabilitybliss

@aarron

Findability

3
simple goals

find your site

find stuff in your site

rediscover your site

Beyond SEO

Findability is not ...

Findability is ...

great content +
web standards =

great content +
web standards =
findability bliss

The Standards
Connection
Semantic Markup: machine readable
Accessibility: legible to search engines
Progressively Enhance: remove barriers
Microformats: re-discoverable

Semantic Message

“Aboutness”

Position Keywords

<title>

<h1>

<h2>
&
friends

<strong>
&
<em>

<a ...>here</a>

title=“here”

alt=“here”

More Keyword Placement
Your URL
Logo file name
Naturally in your content (<= 7%)

Keyword Research

WWMD,
bitches?

&

delicious.com

adwords.google.com/select/KeywordToolExternal

Find Your
Competitors

The Case
Study

OpenSearch.org

OpenSearch.org

Bad Karma?

mezzoblue.com/archives/2008/05/05/image_replac/

apple.com

Portable Content is
Re-discoverable

soupstudios.com/contact/

Do search engines
recognize microformats?

Direct Your Traffic

Checking Your Work

Ranks.nl

Ranks.nl

Sensational-SEO.com/

Sensational-SEO.com/

Will I get a ranking boost
from validating?

Findable Websites Are
Successful Websites

Your Clients
Demand It

Thanks
http://buildingfindablewebsites.com

BuildingFindableWebsites.com

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findabilitybliss