Findability Bliss Through Web Standards

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    Findability Bliss Through Web Standards - Presentation Transcript

    1. May 5, 2009 An Event Apart Seattle, WA
    2. slideshare.net/aarron delicious.com/tag/ findabilitybliss
    3. @aarron
    4. Findability
    5. 3 simple goals
    6. find your site
    7. find stuff in your site
    8. rediscover your site
    9. Beyond SEO
    10. the common thread
    11. Findability is not ...
    12. Findability is ...
    13. Content
    14. great content + web standards =
    15. great content + web standards = findability bliss
    16. The Standards Connection Semantic Markup: machine readable Accessibility: legible to search engines Progressively Enhance: remove barriers Microformats: re-discoverable
    17. Semantic Message
    18. “Aboutness”
    19. Position Keywords
    20. <title>
    21. <h1>
    22. <h2> & friends
    23. <strong> & <em>
    24. <a ...>here</a>
    25. title=“here”
    26. alt=“here”
    27. More Keyword Placement Your URL Logo file name Naturally in your content (<= 7%)
    28. <h1 id=\"logo\" title=”description”> Site or Organization Name </h1> /* css */ #logo { text-indent: -9999px; background: url(image.gif); width: 200px; height: 25px; } image replacement
    29. mezzoblue.com/tests/revised-image-replacement/
    30. Bad Karma?
    31. mezzoblue.com/archives/2008/05/05/image_replac/
    32. apple.com
    33. Keyword Research?
    34. WWMD?
    35. delicious.com
    36. adwords.google.com/select/KeywordToolExternal
    37. Check Your Work
    38. Ranks.nl
    39. Ranks.nl
    40. Sensational-SEO.com/
    41. Sensational-SEO.com/
    42. Find Your Competitors
    43. Accessible Message
    44. present the entire message
    45. <img src=\"logos.gif\" alt=\"Client logos\" /> <a href=\"#footnote\" title=\"Image description\">about this image</a> <div id=\"footnote\"> <h4>Our Clients Include … </h4> <ul> <li> Yahoo! </li> <li> John Deere </li> <li> CNN </li> … </ul> </div> description link
    46. <acronym title=\"Web Content Accessibility Guidelines\"> WCAG </acronym> <abbr title=\"Georgia\">GA</abbr> anticipate search behaviors
    47. What about JavaScript?
    48. Ajax Pitfalls
    49. Ajax Pitfalls
    50. Progressively Enhance
    51. make it work without JavaScript support
    52. http://www.udm4.com/ navigation can’t rely on JavaScript
    53. What About Ajax?
    54. Ajax Problems No unique URL JavaScript required to load Not search engine friendly
    55. Ajax Solutions Don’t use it for mission critical content Use the Hijax Approach Fetch content server-side
    56. Portable Content is Re-discoverable
    57. <div id=\"hcard-John-Stewart\" class=\"vcard\"> <span class=\"fn\">John Stewart</span> <div class=\"org\">The Daily Show</div> <div class=\"adr\"> <div class=\"street-address\">123 Some Street</div> <span class=\"locality\">New York</span>, <span class=\"region\">NY</span>, <span class=\"postal-code\">12345</span> <span class=\"country-name\">USA</span> </div> </div> hCard microformat
    58. soupstudios.com/contact/
    59. <div id=\"hcalendar-An-Event-Apart\" class=\"vevent\"> <a href=\"http://aneventapart.com\" class=\"url\"><abbr title=\"2009-05-04T09:00-05:0000\" class=\"dtstart\">May 4th 9am</abbr> : <abbr title=\"2009-05-05T20:00-05:00\" class=\"dtend\">5th 5pm, 2009</abbr> : <span class=\"summary\">An Event Apart</ span> in <span class=\"location\">Seattle, WA</span></a> <div class=\"description\">For people who make websites.</div> hCalendar microformat
    60. microformats.org
    61. Do search engines recognize microformats?
    62. Will I get a ranking boost from validating?
    63. Findable Websites Are Successful Websites
    64. Your Clients Demand It
    65. Thanks http://buildingfindablewebsites.com
    66. BuildingFindableWebsites.com
    67. slideshare.net/aarron delicious.com/tag/ findabilitybliss

    + Aarron WalterAarron Walter, 6 months ago

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