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Social Media Tips for NonProfits
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Social Media Tips for NonProfits

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Presented to the AARP Driver Safety Program - Tips for using Facebook, Twitter, Pinterest, and Instagram to engage volunteers, sponsors, and participants

Presented to the AARP Driver Safety Program - Tips for using Facebook, Twitter, Pinterest, and Instagram to engage volunteers, sponsors, and participants

Published in: Education, Technology, Sports

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Transcript

  • 1. Using Social Media to “Drive” Results AARP Driver Safety Presentation 5/9/14
  • 2. Social Media is About Forming Connections
  • 3. It’s About Telling People Why You Do What You Do “I love to volunteer for AARP, I Also Like Chocolate, and Biking. Let’s be Friends!”
  • 4. So That They Can See Your Passion and Get Involved… As Volunteers As Sponsors As Participants
  • 5. Today We’ll Be Talking About Facebook, Twitter, Pinterest and Instagram
  • 6. The Cardinal Rule(s) of Social Media Don’t Be Boring Visuals, Visuals, Visuals
  • 7. How Many of You Are on Facebook?
  • 8. The 50+ Are The Fastest Growing Demographic on Facebook!
  • 9. How Many of You Invite Class Participants to “Friend You on Facebook” as Part of Class.
  • 10. How Many of You are Worried about Facebook Privacy? (which is why you don’t friend random class participants)
  • 11. Here’s How You Check Your Privacy Settings…
  • 12. Here’s How to Set Up Facebook Lists…. https://www.facebook.com/bookmarks/lists
  • 13. So That When You Post an Update…ONLY the People You Choose Can See It…
  • 14. *2 minute Drill* What Could You Post on Facebook to Show Off AARP Driver Safety?
  • 15. Want to Go Deeper on Facebook? Visit AARP.org/AARPTek
  • 16. Let’s Talk About Twitter
  • 17. How Many of You are On Twitter?
  • 18. The Media, Elected Officials, Non- Profits, and Boomers are on Twitter!
  • 19. Here’s What You Need to Know About Twitter…
  • 20. It’s All About “Hashtags” #AARPTEK #SecondWindIL
  • 21. *2 minute Drill* How Could you Use Twitter to Promote the AARP Smart Driver Course, Safe Driving, or Attract Class Sponsors?
  • 22. Want To Go Deeper On Twitter? Visit AARP.org/AARPTek
  • 23. Let’s Talk About Pinterest
  • 24. Pinterest is Simply A Collection of Online Bulletin Boards
  • 25. You Can Make as Many Boards As You Want… AND THEN Make Your Own Pins… Crafty! Crafty! Find Things From the Internet and Pin Them on Your Boards…
  • 26. The Best Part? Pinterest Remembers Where You Found Your Pin in The First Place! Just Double Click The Pin!  
  • 27. See How We Used it to Highlight This Awesome Volunteer on Our “Make It Better” Board?
  • 28. *2 minute Drill* How Could you Use Pinterest to Promote the AARP Smart Driver Courses, Volunteering, Safe Driving?
  • 29. Want to Go Deeper on Pinterest? Visit AARP.org/AARPTek
  • 30. Let’s Talk about Instagram
  • 31. Instagram is an App for Smartphones that Makes Pictures Look Better…
  • 32. For Example Photo Before Instagram Photo After Instagram
  • 33. You Can Share Your New and Improved Instagram Pics to Facebook & Twitter & Instagram AT THE SAME TIME!!!!!
  • 34. *2 minute Drill* How Could you Use Instagram to Promote the AARP Smart Driver Courses, Safe Driving, Attract Class Sponsors or Volunteers?
  • 35. Want to go deeper? Visit AARP.org/AARPTek
  • 36. For Inspiration Follow Facebook.com/aarpillinois Twitter.com/aarpillinois Pinterest.com/aarpillinois Instagram.com/aarpillinois
  • 37. Follow Me Too! Facebook.com/Jennifer.Baier2 Twitter.com/Nanifu Instagram.com/Nanifu Pinterest.com/Nanifu