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Resume Bootcamp



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  • 1. Resumes for Older Workers:New Rules, New ToolsAARP Education & OutreachMarch 30, 2011
  • 2. What We’ll Cover inThis WebinarWhat’s new in resume-writing  Resume formats  Issues for older workersChanges in job search techniques  Searching online  Using social media 2
  • 3. How to Ask Questions 3
  • 4. How to Download theSlides and Handouts 4
  • 5. Your Presenters Deborah Russell Susan Ireland Susan Joyce 5
  • 6. Refresh Your Resumeto Succeed in Today’sJob MarketSusan Ireland 6 ©Susan Ireland
  • 7. You Need TwoResume Versions The “Magnet” Resume and The “Grabber” Resume 7
  • 8. The “Magnet” ResumeMarkets you for ALL jobs you would acceptPost online for recruiters to search and find youIncludes skills and keywords for ALL jobs you want 8 ©Susan Ireland
  • 9. The “Grabber” ResumeMarkets you for a specific job or type of workSent or posted for specific jobTargeted for each job you apply for 9 ©Susan Ireland
  • 10. When to Use:Magnet Resume  Use for online profiles (e.g., LinkedIn)  Post to job boards (e.g., Monster, Careerbuilder)  Hand out at career fairsGrabber Resume  Email or snail-mail to an employer  Post on company website for specific job 10 ©Susan Ireland
  • 11. Which Comes First:Magnet or Grabber Resume?Step 1: Write your magnet resumeStep 2: Create grabber resume by customizing your magnet resume for specific job or type of work 11 ©Susan Ireland
  • 12. Step 1: Write Magnet Resume Make a list of ALL things you’re willing to do: • Skills and responsibilities • Incorporate throughout magnet resume Concise headline • Professional title • Line of work Broad Summary • Highlight breadth of experience 12 ©Susan Ireland
  • 13. MagnetResumeSample 13
  • 14. Step 2: Create Grabber Resume Target your job objective • Keywords from job post • Delete irrelevant items Job objective • Job objective statement • Professional title Tailor your Summary • Only what’s relevant to job objective 14 ©Susan Ireland
  • 15. GrabberResumeSample 15
  • 16. Resume Format Use chronological format Add skill headings if needed Good for magnet and grabber resumes 16 ©Susan Ireland
  • 17. Chronological Format Remain in same field Vertical career move 17 ©Susan Ireland
  • 18. Chronological Formatwith Skill Headings  Career change  Long time at same job 18 ©Susan Ireland
  • 19. Where to Download FreeResume Templates Chronological template  For staying in same field Chronological with Skill Headings template (aka Combination)  For making a career change www.susanireland.com/aarp 19 ©Susan Ireland
  • 20. Translate Experiencefor Career Change Job objective statement Format: Chronological with skill headings Highlight transferable skills Incorporate new keywords Special skills section Relevant education/training 20 ©Susan Ireland
  • 21. Use Dates Wisely Dates tell:  Your possible age  How much experience you have  How relevant you are 21 ©Susan Ireland
  • 22. For Many JobsOlder Is Better Senior management Teaching Financial services Business consultants Social services Find 50+ friendly employers: www.aarp.org/employerteam 22 ©Susan Ireland
  • 23. Rules of Thumb Employers expect only 10 or 15 years of experience on your resume Earliest date – no more than 25 years ago Dates under education are optional 23 ©Susan Ireland
  • 24. Early Relevant ExperienceAdd “Additional Experience” section with no datesExample:2008-pres. Graphic Artist, Rileys Printing, Oakland, CA2005-2008 Sales Associate, High Records, Berkeley, CAAdditional experience: Package Designer, Grabbit, Inc. 24 ©Susan Ireland
  • 25. Conceal Employment Gaps List only years, not months2009-pres. Manager Joe’s Burgers, New York, NY2006-09 Manager Taco Bell, Woodmount, NY List unpaid "job titles" that are relevant to job objective (volunteering, personal projects, professional development)2007-09 Classroom Assistant, Brio High School, Brio, NV 25 ©Susan Ireland
  • 26. "Job Titles" That ShowGood Character Student Independent Study Full-time Parent Family Management Estate Management Caregiver Personal Travel 26 ©Susan Ireland
  • 27. Write Achievements Quantify results  Screened up to 700 job applicants per month, allowing an average of 3% to move to the next hiring level. PAR (Problem, Action, Results)  Improved reliability rates 15% by introducing an internal technical support system. Honors and awards  Earned two Employee of the Month awards during peak sales period. 27 ©Susan Ireland
  • 28. Brainstorming What projects am I proud of? When did I affect the bottom line?If someone replaced me, what would go wrong?What do people rely on me for?What would my supervisor say about me? 28 ©Susan Ireland
  • 29. Over-qualified for the Job Downplay over-qualifications  Degrees  High-level responsibilities  Lengthy career Use appropriate language  No management-level achievements  Less attention to bottom-line  Teamwork, not leadership 29 ©Susan Ireland
  • 30. Checklist Create a magnet resume that contains keywords for all your job possibilities Pick the right resume format Translate experience for career change Use dates wisely Conceal employment gaps Write about achievements Don’t look over-qualified Create a grabber resume by editing your magnet resume 30 ©Susan Ireland
  • 31. Where to Find Susan Ireland Susan Ireland’s Resume Site: www.susanireland.com Resume template downloads: www.susanireland.com/aarp LinkedIn: www.linkedin.com/in/susanireland Facebook: www.bit.ly/fbresumes Twitter: www.twitter.com/susanireland YouTube: www.youtube.com/susanirelandresumes 31
  • 32. Job Search Techniques:What Has Changed? Susan Joyce
  • 33. What Works TodaySuccessful job seekers:  Focus  Are PRO-active 33 © Copyright Job-Hunt.org
  • 34. Job Boards Are Toughfor RecruitersFewer employers use job boardsWhy?  Expensive  Ineffective  Inefficient 34 © Copyright Job-Hunt.org
  • 35. Job Boards Are Toughfor Job SeekersExtremely competitive!Ineffective and inefficient 35 © Copyright Job-Hunt.org
  • 36. Where the Jobs AreOnline NOWEmployer websitesJob aggregatorsSocial media 36 © Copyright Job-Hunt.org
  • 37. Where the Jobs Are:Employer WebsitesJob seekers can:Target employersApply appropriatelyConnect through social media 37 © Copyright Job-Hunt.org
  • 38. Where the Jobs Are:Job AggregatorsCollect jobs from thousands of sourcesFind employers new to youMonitor “the job market” 38 © Copyright Job-Hunt.org
  • 39. Where the Jobs Are:Social Media Post profiles Search for jobs Network 39 © Copyright Job-Hunt.org
  • 40. Recruiting in 2011Moving to Social MediaLess expensiveMore efficientMore accurate 40 © Copyright Job-Hunt.org
  • 41. Social Recruiting 92% recruit via social networks70% search thru profiles when recruiting Source: 2010 Jobvite.com Social Recruiting Survey 41 © Copyright Job-Hunt.org
  • 42. Social Hiring58% have hired via social networks Source: 2010 Jobvite.com Social Recruiting SurveyOnly 13% of hires via job boards Source: 2010 CareerXRoads.com Sources of Hire survey 42 © Copyright Job-Hunt.org
  • 43. Job Search in 2011:Social MediaBusiness resource“Permanent personal marketing”Connect with employers and jobsShow you are up-to-date 43 © Copyright Job-Hunt.org
  • 44. Job Search in 2011Starts with LinkedInYour LinkedIn profile is your online resumeProfile should be 100% complete 44 © Copyright Job-Hunt.org
  • 45. LinkedIn Profile Tips Create a strong headline Copy and paste from Word resume Bite-size pieces:  Insert bullet points  Add spaces  Use all CAPS to emphasize words -- don’t overdo it Check the PDF version of your profile to be sure it’s employer-ready 45 ©Susan Ireland
  • 46. Sample Profile 46
  • 47. Sample Profile 47
  • 48. More Ways to UseLinkedInGroups & AnswersNetworkingCompany Profiles 48 © Copyright Job-Hunt.org
  • 49. LinkedIn Group:Job-Hunt Help 49
  • 50. You Are Being ResearchedBy Potential Employers – Often! Employers: Job Seekers: 29% of consumers think their online 79% of reputations is worth employers worrying about conduct online research always or most of the time. * Source: Microsoft funded privacy research reported in Dec, 2009. 50 © Copyright Job-Hunt.org
  • 51. Online Reputation ManagementWhat Could Go Wrong? Damaging material about you Someone else with your name Nothing = invisibility = out-of-date 51 © Copyright Job-Hunt.org
  • 52. Recap Less time on job boards Explore social media Join LinkedIn Be active on LinkedIn Invisible = out-of-date 52 © Copyright Job-Hunt.org
  • 53. Where to FindSusan P. Joyce Job-Hunt.org www.job-hunt.org Job-Hunt Help LinkedIn Group linkd.in/JobHuntHelp LinkedIn www.linkedin.com/in/susanjoyce Facebook www.facebook.com/JobHuntOrg Twitter twitter.com/JobHuntOrg 53 © Copyright Job-Hunt.org
  • 54. Links from Susan JoyceLinkedIn for Job SearchOnline Reputation ManagementActivate and Manage Your Job Search AvatarsLinkedIn Learning Center for Job Seekers http://learn.linkedin.com/job-seekers/ 54
  • 55. Other resources forresumes and cover lettersAARP Job TipsRileyGuide.comQuintCareers.comAbout.com Job Searching Blog 55
  • 56. AARP Resources for 50+ Workers www.aarp.org/work News and information on work and careers at 50+ www.aarp.org/jobtips Tip sheets and videos to help you succeed in your job search www.aarp.org/jobs Search for jobs online www.aarp.org/thewatercooler Online community forum www.aarp.org/jobwebinars Learn about upcoming webinars and view archived events 56
  • 57. Q&A with presenters We may not be able to address all questions during the webinar, but your questions help us develop content for future events. 57
  • 58. 58