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Curating Conference Content to Promote Member Engagement

by Event Garde LLC on Jul 26, 2012

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Aaron delivered this webinar as part of Higher Logic's 2012 third quarter Learning Series on Thursday, July 26, from his office in Grand Rapids, Mich.

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Curating Conference Content to Promote Member Engagement Presentation Transcript

Curating Conference Content toPromote Member Engagement Thursday, July 26, 2012 2 – 3 p.m. ET

Contact InformationAaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCPhone: (616) 710-1891Email: aaron@eventgarde.comWeb: www.eventgarde.comFacebook: www.facebook.com/EventGardeLLC

Housekeeping• Participants attending live will have a chance at the end of this webinar to win a complimentary 30-minute consultation with Aaron.• All participants will receive 1 CAE credit hour for full participation in this live webinar.

Tweet! Tweet!@AaronWolowiec of#EventGarde shares 5strategies for curatingconference content during@HigherLogic webinar.#gameon #awesome #rockstar

Post-annual conference

Resource andcontent treasurers

Curate conference content that already exists.

Poll QuestionDoes your organization currently “curatecontent” in some way following your majorannual meeting?• Yes.• No.• I don’t know.• What does “curate content” mean?

Schedulefollow-oneducation.

Repeat or expandpopular sessions.

10:25 - 10:45: Idea Swap 1 11:15 - 11:35: Idea Swap 310:50 - 11:10: Idea Swap 2 11:40 - 12:00: Idea Swap 4

Link theorywith practice.

▪ Follow through▪ Offer support▪ Remove barriers▪ Celebrate successes

Keep theconversation flowing.

Online communitiesencourage engagement.

Develop alibrary ofresources.

▪ Blog posts▪ Newsletter articles▪ White papers▪ YouTube videos

Aggregatesocial media content.

Develop ameaningful story.

Explore Storify at www.storify.com.

Final Thoughts• Conference content already exists.• Repackage, repurpose and leverage it. – Engage volunteer leaders as curators. – Create quality products/services members value.• Experiences  loyalty  engagement.• Technology and social media can enhance deliverables.

Top 5 Strategies1. Schedule follow-on education.2. Link theory with practice.3. Keep the conversation flowing.4. Develop a library of resources.5. Aggregate social media content.