Social Media 101 & Banking

SOCIAL The Internet.

The Internet is big. Years it took to reach a market audience of 50 million Radio 38 years

The Internet is big. TV 12 years Years it took to reach a market audience of 50 million

The Internet is big. Internet 4 years (Facebook, 50m, 2 years) Years it took to reach a market audience of 50 million

Social Media Websites

What Is Social Media? Media and websites designed to be grown, supported and used through social interaction. Social media supports the human need for social interaction, using Internet based features to transform broadcast media monologues (one to many) into social media dialogues (many to many) . It transforms people from content consumers into content producers .

Why Use Social Media? 27 Million in October 2009 300 Million Users 924 Million unique visitors per year

80% Of Americans Use Social Media Tools & Websites monthly over Forums – Blogs – Networking sites – Reviews – Surveys – Wikis – Video sites Why Use Social Media?

Why Use Social Media? > It’s FREE, but you must invest time .

Why Use Social Media?
> Build Connections & Network
No event needed, no walls to stop you.
General Public
Clients / Consumers
Small Business Owners
Organizations & Non-profits

Why Use Social Media? > To Listen & Learn There are thousands of intelligent people and companies sharing ideas, links, blog posts, websites, case studies, opinions and more.

Why Use Social Media? > To Market, Show Expertise & Transparency In sharing your own ideas, experience and expertise, you build your own network. Social media allows a broadcast medium for you to communicate & market.
Promote your own web or blog content
Announce new services / products
Offer specials or promotions
Provide visibility into your operation

The Value Of The Tool It’s not a silver bullet, it’s how you use it.

How Can A Bank Use SM? Be different Be human Be a resource
Show community
Promote local events
Educate
Non marketing speak
Introduce staff
Care
Don’t talk all biz
Have personality
Help
Answer questions
Make connections
Offer links

> Becoming the home page of Americans
Connect, Network & Share
Non-profits & many small businesses have fan pages
Your friends, family, acquaintances, past co-workers, clients
Bring a professional tone
Share links, photos, community, services, experience
You can also create a fan page for your business

Post & share photos of community expos, events, youth sports teams you sponsor, parades and more. CREATE conversation.

Post & share your PRESS RELEASES online. Post to your website or blog. Promote on your Facebook page

> A Tweet is a short (140 character) message
Connect, follow & interact with anyone, anywhere
Peers, industry, news, celebrity, businesses
Micro-blogging conversations, links, tags
No, it’s not just this >

> Big Business Use: Customer Service Tools to monitor the conversation & interact

> Small Business Use Marketing & PR Interact with customers, Tweet offers, show the personality or transparency of their business.

> News & Org’s Use It To Connect Instantly It creates a tighter timeframe (real-time) and relationship with the audience.

How Can A Bank Use Twitter?
Have a voice on the channel
Transparency / Fish Bowl
Promote website, blog, other media
Customer service, answer questions
Identify area small businesses
Learn from others
Integration with other marketing efforts

My Experience With Twitter:
Access to other great industry minds
Interaction with local & regional people
Interaction with national media editors, business leaders, Hall Of Famers
Leads & prospects
Sales – Over $50k in closed business in last year

A flexible, open format to show the vibe of your bank
Display your expertise
Elaborate on your offering
Case studies, examples of services/relationship at work
Industry news
Benefits: More content, SEO, more human, relevant, feeds & subscriptions
Business Blogging

Blog about your clients. Blog about doing business with them, their services. Blog about how you served them. Links, SEO, Buzz, Expertise Business Blogging

Business Blogging A Blog makes a great target/hub for all of your social media efforts and even traditional marketing

An Integrated Approach Social media should not be isolated or stand alone. Integrate all of your marketing tools to work TOGETHER and even pass through each other.

Influencers Social Media is full of them. Content Producers: They are Tweeters, Bloggers, highly social, willing to link, talk about and contribute. They communicate and market for you.

The Conversion Funnel Traditional – Website – Social Media Enter – Submit – Fan – Follow Interact – Details – Pulse CONVERSION online or off

Social Media Is Mobile Smartphones, iPhones, Blackberry's and more all have applications and features for Facebook, Twitter & YouTube

They key is in how you use the tools .

INTERACT= If you’re not willing or wanting to be SOCIAL, then avoid social media.
It’s always best to listen first
The masses are not waiting to hear from you
Establish trust with your developing audience
Set your goals and work towards them

Involve Your Staff, Especially Those That Are Interested
They might already be on Twitter, FB & “get it”
They can influence others to FAN you on FB
They are font line employees with knowledge and customer service skills to share

Social Media FEAR
Is it safer to stay out of the room?
Remember the fears of automation, computers, the internet? Social Media is here to stay & will evolve.
Having a plan offers control

Social Media Steps
Find Your Voice
Establish a goal (relationship, promotion, sign-up)
Pick your tools(s)
Listen, engage, interact,
Review, rinse, repeat

Thank you!

Aaron Weiche
[email_address]
Twitter: @AaronWeiche
Connect with me on LinkedIn and Facebook
www.FiveTechnology.com & www.FiveTechnology.com/blog

http://www.fivetechnology.com	55
http://www.slideshare.net	46
http://sarantosm.com	28
http://blogbooze.blogspot.com	14
http://ermko.blogspot.com	9
http://www.maarten-prinsen.nl	5
http://salesforcehelp.wordpress.com	4
http://www.mybyte.co.za	2
http://10.80.3.42:8000	1
http://richardbliss.pixnet.net	1
http://newprofeo.profeovirtual.empathy.com.pl	1
https://metrostate.ims.mnscu.edu	1

Social Media 101 & Banking

by Five Technology on Nov 15, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

12 Embeds 167

Statistics

Social Media 101 & Banking — Presentation Transcript