Small Business SEO

Small Business SEO On A Shoestring
Aaron Weiche

Aaron Weiche (why-key) VP & Founder of Five Technology 12+ Years Bunch of websites (500) Web firm with a staff of 14 Creative & strategy Blogger, Twitter-er, Facebook-er Husband, father of 3 daughters Nebraska Husker football

Resources +

SEO Tech Basics
<Core Code Needs/> The Building Codes
“ Search Engine Friendly” Clean Code
Crawlable – you must be indexed to be ranked
URLS - www.site.com/remodeling/basement-finishing
HTML & XML Sitemaps
Clear navigation, free of Flash
Load speed
301 redirects, custom 404 pages
META titles and descriptions – more to come
SEO’s long term future isn’t technical, isn't geeky

SEO Tech Basics
The Building Code Inspector
www.google.com/webmasters/tools/
Provides detailed reports on your
websites visibility, crawl errors
and other useful information
to help identify technical issues.

Be Different Change Your Approach

The Trust Game The GOAL is to create a website that is trusted. By consumers By search engines

The Trust Game

Small Biz SEO Layers Design Content Optimization Links

Design DESIGN: Branded & Unique Photos Custom is your 1a WP Themes are your 1b

Design SEO is about trust, do you look the part?

Content
Research Competitors Websites Usability, content, call to action Be better
Keyword Research
Get past the top
Know your targets
Heavy into location if applicable

Content Welcome To Our Website For over 10 years we have been providing the finest in products and services to our customers. Through dedication, education and innovation we are recognized as an industry leader.

Content Trusted Minneapolis Plumber For over 10 years we have provided plumbing services and repair to Minneapolis homeowners. From showers to toilets, leaks to installs, our plumbers are the best.

Content Trusted Minneapolis Plumber For over 20 years we have provided plumbing services and repair to Minneapolis homeowners. From showers to toilets, leak repairs to installs, our plumbers are the best.

Content Content
Page Names Do NOT use these:
Use keywords like “Plumbing Services”
SERVICES PRODUCTS ABOUT

Content
Write A Blog or Create News On your domain - /blog or /news Endless benefits – feeds, structure, links Don’t get hung up on frequency SHARE all of your expertise, secrets suck All the small things Photos/visuals rock Be where the “linkers” are Content that’s link worthy

Optimize Let’s make it better!

Optimize
Tell The Engines
Don’t make the bots or the people have to work to figure out what EACH PAGE is covering.

Optimize
META PAGE TITLES
Write them for each page – L to R, displays 65 characters, key term, location
Sid’s Restaurant - Italian - Take Out | 612-223-4444

Optimize
META Descriptions View these as a 30 second commercial for your link. Can your sentence draw a click?
Do I REALLY need to tell you about META tags?

Optimize
Well Structured Content Just Makes Sense
Headers, sub headers, bullet lists, bold
Easy to digest for humans and bots
Internal Links Link the terms that guide users to answers

Optimize
Local Search – Location Matters in Small Biz
30% of all searches involve a city, state or zip Claim your local listings – GetListed.org Complete all aspects – text, photo, video Find local directories & providers
Google Recognizes Local Snippets
micro formats - http://bit.ly/localsnip

Optimize Create A Website Footer That Offers Value HTML Links, Location Data, Calls to Action

Links Links are like gossip on the web & you need them to talk about you.

Links
Know Where Your Links Are
Yahoo: link:www.domain.com
Know Your Competitors Links Make note of where they have links from
3 rd party tools/websites

Links
Anchor Text
The terms in your link are a big sign St. Paul restaurant beats www.wafrost.com

Links
Get Some Partners, vendors, associates Directories & paid links Bloggers, comment, get noticed, help Find similar businesses in other markets Social media, tweets, FB, lists Search, make note of those who rank Do not email/fail Learn to ask people for links
Be part of the web, not just your site

Tie It All Together
It’s the mix not the silver bullet
Track, evaluate, adjust
Change your approach
Realize everything you do is content
Be human, it’s what the engines want to be

We can be friends forever
@AaronWeiche
facebook.com/weiche
fivetechnology.com/blog
THANK YOU!

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Small Business SEO

by Five Technology on Sep 29, 2010

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Small Business SEO — Presentation Transcript