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Facebook & Small Business Marketing

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A look at Facebook as a marketing tool for small business. Examples of social and paid advertising on Facebook.

A look at Facebook as a marketing tool for small business. Examples of social and paid advertising on Facebook.

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    Facebook & Small Business Marketing Facebook & Small Business Marketing Presentation Transcript

    • For Small Business
    • Aaron Weiche Five Technology Large & Small/Local Clients Buffalo 10 Years Speak Nationally 3 Daughters & Husker Football
      • Over 500 million users
      • 50% of active users log-on daily
      • Average user = 130 friends
      • People spend 700 billion minutes per month
    •  
    • Mobile There are more than 200 million active Facebook mobile users. People that use Facebook on their mobile devices are twice as active.
    • How Can It Help My Business?
    • It’s not the shovel (tool) , it’s the hole you dug with it (effort) .
    • Social Marketing It’s being social, it’s interaction, it’s creating content + Create a Facebook Page, join the party + Understand the “Rules Of Engagement” + Use content and strategy to build your audience + Building brand + What they want
    •  
      • Deals - Punch Pizza
      • Build Business
      • Gain New Followers
    • Deals – Timing & Emotion
      • Hit Twitter & Facebook at peak usage
      • Bummed? Free will cheer you up
      • 100’s of Tweets, Likes & New Followers
      • 2 minutes on 10pm news that night
      • 10,000 pizzas
    • Deals (fun) – Dry Cleaners
    • Deals – Dry Cleaners Rewarding those who LIKE you.
    • Content Strategy Use the sharing of great content to stand out + PHOTOS! Video too
    • Content Strategy Use the sharing of great content to stand out + Insight into your business & daily routine + Tips, reminders … be helpful + Humanize, show personality + Ask Questions, ask them what they want + B2B: Be a resource, stats, links
    • The Result? + You drive business to your door, phone, website + Grow your audience + Likes, comments & SHARED on THEIR pages (130) + Sharing of your culture, brand, offering + One more element of marketing, word of mouth
    • I got the WHAT, now the HOW Build slow, build trust, follow the rules. + Create it, share it, ask friends for support (even ideas) + Update, weekly is fine … just make sure it’s not all BUY NOW! + Try some creativity + Find others in your industry & like/follow them + Measure the results
    • Ads Facebook Ads are a paid advertising model where you create ads, target the audience and set budgets based on clicks or impressions.
    •  
      • Facebook Ads - Positives
      • Easy Process to set-up
      • Goal of LIKES or Web traffic
      • Target specific areas – state, city
      • Target interests
      • CPM or CPC (recommended)
    • Facebook Ads - Create
    • Facebook Ads - Targeting
    • Facebook Ads – Budget CPM – Cost per thousand impressions (Good for high click $) CPC – Cost per click, best for small business, avg of $1 per click or more. Pay for performance! (1,000’s of impressions per click)
    • Facebook Ads – Reporting Impressions = Exposure , Clicks = Action Source: Central MN Wedding Assoc.
      • Facebook Ads
      • It produces a marketing formula, like Google AdWords to evaluate success
      • You can tie into further tracking
      • CON – Low interaction/clicks Facebook CTR is under .05% on avg. (200 impressions, 1 click) Google AdWords 2% on avg. (100 impressions, 2 clicks) (We see +5%) Keep in mind: SEARCH vs. SOCIAL activity
      • More To Come …
      • Facebook DEALS is here. LBS – Facebook Places
      • For the mobile user, “checking in” where you are
      • Offers & Rewards Individual Deals (discounts, free stuff, other rewards) Friend Deals (where you and pals claim together) Loyalty Deals (for the regulars) Charity Deals (which allow you to donate to a cause).
      • Facebook Summary
      • This is WHERE users are at
      • Go to them
      • Social Marketing – be the life of the party, unique, content
      • Facebook Ads – set goals, target, track
      • Just one part of marketing – integrated approach
    • QUESTIONS? Thank you! Aaron Weiche Twitter: @AaronWeiche Facebook: facebook.com/weiche Fivetechnology.com/blog aaronweiche.com