Facebook & Small Business Marketing

1,114

Published on

A look at Facebook as a marketing tool for small business. Examples of social and paid advertising on Facebook.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,114
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
23
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Facebook & Small Business Marketing

  1. 1. For Small Business
  2. 2. Aaron Weiche Five Technology Large & Small/Local Clients Buffalo 10 Years Speak Nationally 3 Daughters & Husker Football
  3. 3. • Over 500 million users • 50% of active users log-on daily • Average user = 130 friends • People spend 700 billion minutes per month
  4. 4. Mobile There are more than 200 million active Facebook mobile users. People that use Facebook on their mobile devices are twice as active.
  5. 5. How Can It Help My Business?
  6. 6. It’s not the shovel (tool), it’s the hole you dug with it (effort).
  7. 7. Social Marketing It’s being social, it’s interaction, it’s creating content + Create a Facebook Page, join the party + Understand the “Rules Of Engagement” + Use content and strategy to build your audience + Building brand + What they want
  8. 8. Deals - Punch Pizza • Build Business • Gain New Followers
  9. 9. Deals – Timing & Emotion • Hit Twitter & Facebook at peak usage • Bummed? Free will cheer you up • 100’s of Tweets, Likes & New Followers • 2 minutes on 10pm news that night • 10,000 pizzas
  10. 10. Deals (fun) – Dry Cleaners
  11. 11. Deals – Dry Cleaners Rewarding those who LIKE you.
  12. 12. Content Strategy Use the sharing of great content to stand out + PHOTOS! Video too
  13. 13. Content Strategy Use the sharing of great content to stand out + Insight into your business & daily routine + Tips, reminders … be helpful + Humanize, show personality + Ask Questions, ask them what they want + B2B: Be a resource, stats, links
  14. 14. The Result? + You drive business to your door, phone, website + Grow your audience + Likes, comments & SHARED on THEIR pages (130) + Sharing of your culture, brand, offering + One more element of marketing, word of mouth
  15. 15. I got the WHAT, now the HOW Build slow, build trust, follow the rules. + Create it, share it, ask friends for support (even ideas) + Update, weekly is fine … just make sure it’s not all BUY NOW! + Try some creativity + Find others in your industry & like/follow them + Measure the results
  16. 16. Ads Facebook Ads are a paid advertising model where you create ads, target the audience and set budgets based on clicks or impressions.
  17. 17. Facebook Ads - Positives • Easy Process to set-up • Goal of LIKES or Web traffic • Target specific areas – state, city • Target interests • CPM or CPC (recommended)
  18. 18. Facebook Ads - Create
  19. 19. Facebook Ads - Targeting
  20. 20. Facebook Ads – Budget CPM – Cost per thousand impressions (Good for high click $) CPC – Cost per click, best for small business, avg of $1 per click or more. Pay for performance! (1,000’s of impressions per click)
  21. 21. Facebook Ads – Reporting Impressions = Exposure , Clicks = Action Source: Central MN Wedding Assoc.
  22. 22. Facebook Ads • It produces a marketing formula, like Google AdWords to evaluate success • You can tie into further tracking • CON – Low interaction/clicks Facebook CTR is under .05% on avg. (200 impressions, 1 click) Google AdWords 2% on avg. (100 impressions, 2 clicks) (We see +5%) Keep in mind: SEARCH vs. SOCIAL activity
  23. 23. More To Come … • Facebook DEALS is here. LBS – Facebook Places • For the mobile user, “checking in” where you are • Offers & Rewards Individual Deals (discounts, free stuff, other rewards) Friend Deals (where you and pals claim together) Loyalty Deals (for the regulars) Charity Deals (which allow you to donate to a cause).
  24. 24. Facebook Summary • This is WHERE users are at • Go to them • Social Marketing – be the life of the party, unique, content • Facebook Ads – set goals, target, track • Just one part of marketing – integrated approach
  25. 25. QUESTIONS? Thank you! Aaron Weiche Twitter: @AaronWeiche Facebook: facebook.com/weiche Fivetechnology.com/blog aaronweiche.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×