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Facebook & Small Business Marketing


A look at Facebook as a marketing tool for small business. Examples of social and paid advertising on Facebook.

A look at Facebook as a marketing tool for small business. Examples of social and paid advertising on Facebook.

Published in Technology , Business
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  • 1. For Small Business
  • 2. Aaron Weiche Five Technology Large & Small/Local Clients Buffalo 10 Years Speak Nationally 3 Daughters & Husker Football
  • 3. • Over 500 million users • 50% of active users log-on daily • Average user = 130 friends • People spend 700 billion minutes per month
  • 4. Mobile There are more than 200 million active Facebook mobile users. People that use Facebook on their mobile devices are twice as active.
  • 5. How Can It Help My Business?
  • 6. It’s not the shovel (tool), it’s the hole you dug with it (effort).
  • 7. Social Marketing It’s being social, it’s interaction, it’s creating content + Create a Facebook Page, join the party + Understand the “Rules Of Engagement” + Use content and strategy to build your audience + Building brand + What they want
  • 8. Deals - Punch Pizza • Build Business • Gain New Followers
  • 9. Deals – Timing & Emotion • Hit Twitter & Facebook at peak usage • Bummed? Free will cheer you up • 100’s of Tweets, Likes & New Followers • 2 minutes on 10pm news that night • 10,000 pizzas
  • 10. Deals (fun) – Dry Cleaners
  • 11. Deals – Dry Cleaners Rewarding those who LIKE you.
  • 12. Content Strategy Use the sharing of great content to stand out + PHOTOS! Video too
  • 13. Content Strategy Use the sharing of great content to stand out + Insight into your business & daily routine + Tips, reminders … be helpful + Humanize, show personality + Ask Questions, ask them what they want + B2B: Be a resource, stats, links
  • 14. The Result? + You drive business to your door, phone, website + Grow your audience + Likes, comments & SHARED on THEIR pages (130) + Sharing of your culture, brand, offering + One more element of marketing, word of mouth
  • 15. I got the WHAT, now the HOW Build slow, build trust, follow the rules. + Create it, share it, ask friends for support (even ideas) + Update, weekly is fine … just make sure it’s not all BUY NOW! + Try some creativity + Find others in your industry & like/follow them + Measure the results
  • 16. Ads Facebook Ads are a paid advertising model where you create ads, target the audience and set budgets based on clicks or impressions.
  • 17. Facebook Ads - Positives • Easy Process to set-up • Goal of LIKES or Web traffic • Target specific areas – state, city • Target interests • CPM or CPC (recommended)
  • 18. Facebook Ads - Create
  • 19. Facebook Ads - Targeting
  • 20. Facebook Ads – Budget CPM – Cost per thousand impressions (Good for high click $) CPC – Cost per click, best for small business, avg of $1 per click or more. Pay for performance! (1,000’s of impressions per click)
  • 21. Facebook Ads – Reporting Impressions = Exposure , Clicks = Action Source: Central MN Wedding Assoc.
  • 22. Facebook Ads • It produces a marketing formula, like Google AdWords to evaluate success • You can tie into further tracking • CON – Low interaction/clicks Facebook CTR is under .05% on avg. (200 impressions, 1 click) Google AdWords 2% on avg. (100 impressions, 2 clicks) (We see +5%) Keep in mind: SEARCH vs. SOCIAL activity
  • 23. More To Come … • Facebook DEALS is here. LBS – Facebook Places • For the mobile user, “checking in” where you are • Offers & Rewards Individual Deals (discounts, free stuff, other rewards) Friend Deals (where you and pals claim together) Loyalty Deals (for the regulars) Charity Deals (which allow you to donate to a cause).
  • 24. Facebook Summary • This is WHERE users are at • Go to them • Social Marketing – be the life of the party, unique, content • Facebook Ads – set goals, target, track • Just one part of marketing – integrated approach
  • 25. QUESTIONS? Thank you! Aaron Weiche Twitter: @AaronWeiche Facebook: