Aaron	
  Abbott—www.BrandLessBox.com	
   1	
  

Running	
  Head:	
  	
  LOCAL	
  SEARCH	
  OPTIMIZATION	
  

	
  

	
  

	...
Aaron	
  Abbott—www.BrandLessBox.com	
   2	
  

            Local	
  search	
  can	
  easily	
  get	
  overlooked	
  by	
 ...
Aaron	
  Abbott—www.BrandLessBox.com	
   3	
  

2009).	
  	
  Local	
  search	
  prominence	
  is	
  a	
  great	
  foundat...
Aaron	
  Abbott—www.BrandLessBox.com	
   4	
  

                                                               References	...
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Local Search Optimization Aaron Abbott

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Local Search Optimization Aaron Abbott

  1. 1. Aaron  Abbott—www.BrandLessBox.com   1   Running  Head:    LOCAL  SEARCH  OPTIMIZATION               Local  Search  Optimization   Aaron  M.  Abbott   www.BrandLessBox.com                                
  2. 2. Aaron  Abbott—www.BrandLessBox.com   2   Local  search  can  easily  get  overlooked  by  companies  who  are  determined  to   take  full  advantage  of  the  global  reach  that  the  Internet  has.      In  the  case  of   www.real-­‐csi-­‐videos.com,  local  search  really  does  not  have  too  much  impact  on  the   products  we  provide.    While  our  users  purchase  a  membership  to  access  videos   content,  they  are  not  really  bound  to  specific  geographic  regions.    In  other  words,   we  are  not  a  brick-­‐and-­‐mortar  store  that  relies  on  walk-­‐in  consumers.    This  is  truly   where  local  search  comes  into  effect.    In  either  case,  it  is  still  very  important  to  take   full  advantage  of  all  of  your  local  resources.    Even  though  our  company  is  only  Web   based,  you  never  know  whom  the  person  at  the  local  Chamber  of  Commerce  knows.   Looking  into  the  resources  provided  by  Google’s  Local  Business  Center  and   Yahoo!  Local,  you  get  a  sense  of  how  powerful  local  search  is.    All  walk-­‐in  businesses   in  most  cases  should  make  this  the  focus  of  their  search  engine  marketing  efforts.    If   you  are  a  local  electronics  store,  you  can  try  competing  with  BestBuy.com  all  day   long.    But  when  it  comes  time  for  someone  who  needs  a  specific  adapter  that  they   can  go  get  right  then,  this  is  where  the  local  search  steps  in  to  play.    Best  Buy,  more   than  likely  is  not  going  to  be  listed  on  Pawtuncket  Town,  USA’s  local  business   directory,  specifically.    But  you  never  know.    The  local  Best  Buy  manager  could  have   thought  of  it.    In  either  case,  you  need  to  check  your  listings  in  local  search   directories,  get  listed  on  local  social  media  pages  and  networks,  as  well  as  the  local   business  clubs  and  chambers  sites.      Getting  listed,  means  being  able  to  be  found.   Most  importantly  make  sure  your  address  is  findable  by  search  engine  and   people  on  your  site.    Including  the  “[address]”  tag  is  a  great  technique  too  (Caldwell,  
  3. 3. Aaron  Abbott—www.BrandLessBox.com   3   2009).    Local  search  prominence  is  a  great  foundation  for  any  search  engine   marketing  campaign.                                            
  4. 4. Aaron  Abbott—www.BrandLessBox.com   4   References   Caldwell,  R.  (  February  23,  2009).  3  keys  to  success  for  local  search  SEO.       SearchEngineJournal.com.  Retrieved  February  20,  2010  from  http://www.s   earchenginejournal.com/local-­‐search-­‐seo/8786/   Google  Local  Business  Center.  (n.d.).  Retrieved  February  20,  2010  from  http://ww   w.google.com/local/add/analyticsSplashPage?gl=US&hl=en-­‐US   Yahoo!  Local.  (n.d.).  Retrieved  February  20,  2010  from  http://local.yahoo.com/    

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