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Keyword Selection Process Aaron Abbott
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Keyword Selection Process Aaron Abbott

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  • 1. Keyword  Selection  Process   Using  the  Google  Keyword  Selection  Tool  to  evaluate  keywords  from   numerous  competitor  websites,  the  keywords  below  were  found  to  be  highly   valuable  in  terms  of  both,  organic  keyword  search  opportunities,  as  well  as  very   expensive  PPC  keywords.    In  review  of  the  keywords,  it  was  important  to  consider   the  value  of  some  keywords  that  didn’t  have  the  millions  of  responses,  but  had   direct  relativity  to  the  product  being  sold  by  the  Institute  for  Forensic  Education.     Terms,  such  as  “crime  scene  classes”  show  only  a  few  hundred  searches,  but  the  PPC   cost  was  in  excess  of  $10.00  per  click.    Showing  the  high  integrity  and  value  that  this   niche  market  holds.    The  goal  behind  the  following  choices  is  to  capture  the  market   of  those  who  are  generally  interested  in  autopsy  and  death  investigation  videos,   while  preserving  the  validity  of  being  a  resource  for  institutions  of  higher  education   and  law  enforcement  training  facilities.    Table  1  shows  the  keywords  and  the   number  of  times  the  terms  were  searched,  locally  and  globally.       Evaluation  of  these  keywords  further  uncovered  hundreds  of  keywords  that   will  be  perfect  for  PPC  advertising.    Many  showed  results  of  50-­‐100  searches,  and   cost  only$0.05.    While  others  approached  the  1000’s  of  searches  for  around  $0.50.     The  combination  of  the  use  of  the  following  organic  keywords,  in  combination  of  the   hundreds  of  PPC  terms  will  increase  traffic  to  www.ForensicDeathInvestigation.com   dramatically.   Keywords:   Forensic,  Crime  Scene,  Autopsy,  Forensics,  Crime,  Video  Gratis,  Watch  Videos,   Crime  Scene  Investigation,  Investigation,  Crime  Investigation,  Crime  Scene   Jobs,  Death  Investigation,  CSI  Investigation,  Crime  Scene  Classes,  Crime  Scene   School,  Autopsy  DVD,  Forensic  Programs    
  • 2.   Table  1   Keywords:                                                                                          Local  Results                              Global  Results   Forensic           2,746,000     2,240,000   Crime  Scene         1,220,000       1,000,000   Autopsy         5,000,000       1,500,000   Forensics         1,000,000       823,000   Crime           6,120,000       7,480,000   Video  Gratis         673,000       16,600,000   Watch  Videos         550,000       673,000   Crime  Scene  Investigation     90,500       165,000   Investigation         1,220,000       1,500,000   Crime  Investigation       110,000       165,000   Crime  Scene  Jobs       12,100       9,900   Death  Investigation       14,800       12,100   CSI  Investigation       40,500       49,500   Crime  Scene  Classes       390         480   Crime  Scene  School       3,600         2,400   Autopsy  DVD         880         1,300   Forensic  Programs       18,100       12,100