PebbleStorm Story March 17 2009 Launch
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  • 1. PebbleStorm “ Make Money Through Enjoyment”
  • 2. How To PebbleStorm
    • Introduction
    • The wave of change
    • What is PebbleStorm
    • How to PebbleStorm
    • How to join the PebbleStorm movement
  • 3. Why Should You Care About PebbleStorm?
    • If you’d like to:
      • Make more money, have more fun & help more people!
      • Have a say in the how, what, when & where you work
      • Make money from doing what you love, even while you sleep, or from Argentina, or from Kauai…
      • Create profitable businesses with 4 hours of work (I’ve done this twice already)
  • 4. If you love your work, is it still “work”?
  • 5. What If You Could Make Money Through Enjoyment?
    • By creating your dream business out of what you love to do…
    • … and work
      • How you want,
      • When you want,
      • From where you want,
      • And with whom you want?
  • 6. Example: Tim Ferriss
    • Author #1 Bestseller, “The 4-Hour Workweek”
    • “ The Indiana Jones for the digital age”
    • Travel, mini-retirements, life hacking, Tango, breakdancing, “Trial By Fire” TV show…
  • 7.
    • Some of you will LOVE this
    • Some of you will find yourselves resisting
    • It’s natural to resist something so opposite to our “programming”
    What Will Be Your Reaction?
  • 8. How To PebbleStorm
    • Introduction
    • The wave of change
    • What is PebbleStorm
    • How to PebbleStorm
    • How to join the PebbleStorm movement
  • 9. A Wave Of Change
  • 10. How Can You Surf The Wave of Change?
    • A symptom of the wave of change is the recession
    • Our economy is detoxing of bad habits
    • It’s a wake-up call
    • Are you ready to stop hitting snooze on your dreams?
  • 11. When Will You Start Sharing Your Gifts With the World?
  • 12. How To PebbleStorm
    • Introduction
    • The wave of change
    • What is PebbleStorm
    • How to PebbleStorm
    • How to join the PebbleStorm movement
  • 13. Aaron Ross
    • Past
    • CEO of LeaseExchange: $0
    • Director at $100 Million
    • ‘ Entrepreneur-in-Residence’ at Alloy Ventures
    • Current
    • PebbleStorm: “Make money through enjoyment”
    • The “children of PebbleStorm”:,,,…
  • 14. What Is Your “5 th Option”?
  • 15. A Mashup Of My Passions
  • 16.
    • My Dream Business, PebbleStorm, helps others create their own Dream Businesses.
    • … while working when, how, with whom and from where I want.
    Example: Aaron Ross
  • 17. What Is PebbleStorm?
    • PebbleStorm is an organization that helps people “make money through enjoyment” by supporting anyone in their creation of any Dream Business, with:
      • Guidance (blog, book, etc.)
      • A “Come Play With Me” Program
      • The PebbleStorm Community
  • 18. Why ‘PebbleStorm’?
    • How can I create the possibility that a small pebble (effort) can create a big wave (impact)?
  • 19. My ‘Big Wave’: Project 2057
    • Help 100 million people make money through enjoyment
    • Help them create $1 trillion in new wealth
    • Find ways to measure & increase their happiness with work
  • 20. What kind of difference would you want to make?
  • 21. How To PebbleStorm
    • Introduction
    • The wave of change
    • What is PebbleStorm
    • How to PebbleStorm
    • How to join the PebbleStorm movement
  • 22. The Five Stages of PebbleStorm
  • 23. Examples: Aaron Ross
    • I’ve been planting seeds for businesses for 2 years, taking advantage of my Unique Genius(es)
  • 24. How I Make Money Through Enjoyment…
    • Will generate meaningful revenue this year
    • It’s been fun from Day 1!
    • Passive income: some this year, more next year “Make money through enjoyment”
  • 25. How I Make Money Through Enjoyment …
    • CEOFlow - “Grow revenue through enjoyment”
    • ‘ PebbleStorm for CEOs’
    • Sales consulting – I get to work & help great people
    • Also monthly CEO meetings in San Francisco & Los Angeles
  • 26. How I Make Money Through Enjoyment…
    • Generates $2,000 per month in passive income
    • Created it with 4 hours of work
    • It sells proprietary customer lists of companies such as, NetSuite, SAP to marketers
    • It was fun to build, and working with my partner Brian is a joy! “Fresh B2B Marketing Data”
  • 27. How I Make Money Through Enjoyment…
    • - “Create predictable revenue”
    • Ebook and “Success Kits” for sales reps and sales managers
    • Offering it to my existing sales & marketing audience
    • Created a profitable site and product in 4 hours
  • 28. How I Give Back Through Enjoyment…
    • : “Getting more companies funded in Los Angeles”
    • A non-profit mentoring network with USC, CalTech, UCLA
    • I get to work with and make a difference for interesting entrepreneurs!
  • 29. And I Created All Of This…
    • Over the past two years
    • With a few (1-4) hours per business per week
    • With little money: usually $10 for a URL
    • And I spent months traveling or living in Bali, Japan, China, India, Bhutan, Nepal, Brazil, Argentina, Kauai… (Pix: Fickr , Facebook )
    • I’m creating the path so you can join me – it’s more fun with others!
  • 30. PebbleStorm Combines The Best Of…
    • Capitalism…
    • Financial abundance
    • Creative evolution
    • Satisfying needs
    • Buddhism…
    • Happiness
    • Integrity
    • Acceptance
  • 31. There’s No Wrong Path
  • 32. The Simple Version
    • Cultivate your Unique Genius through reflection & self-expression
    • Keep taking babysteps towards creating your Dream Business
    • Practice patience while it evolves
  • 33. PebbleStorm’s 5 Steps
    • REFLECT – What is your Dream Business? Your Unique Genius?
    • PLAY – How can you share your Unique Genius and Dream Business vision with others? (Blog, events, video, services…). What’s the ‘voice’ of your Unique Genius?
    • ATTRACT – Who is drawn in by the ‘voice’ of your Unique Genius? How can you build an audience?
    • PACKAGE – What kinds of products, services can you offer to your audience? (Either from yourself or others)
    • RECEIVE – Income and growth naturally flow to you
  • 34.  
  • 35. Align What Makes You Happy
    • Is your work aligned with your life purpose/Unique Genius?
    • “ Leaves ” are Fleeting Pleasures that last minutes to weeks, such as the enjoyment from closing a big deal
    • “ Branches ” are Enduring Gratifications that last for years, such as a career
    • The “ Trunk ” is Lifetime Meaning , such as your Unique Genius. This is what most people are missing
    • Everything springs from your Mindset, the “ Roots ” , the source of health or dysfunction of the entire tree
  • 36. Align What Makes You Happy
  • 37. Example: Al Gore
    • Al Gore came alive after politics and in doing “An Inconvenient Truth”
    • He reconnected with his “trunk”, the environment
    • Net worth: >$100 million*
    *Fast Company, July 2007
  • 38. Unique Genius Is Your Power
  • 39. What Is Your Unique Genius? How can you mash-up your talents, in ways that you enjoy, and that are meaningful to yourself and other?
  • 40. Unique Genius Examples
    • Aaron Ross: “Make money through enjoyment”
      • Yanik Silver, “Make more $, have more fun, give more back”
      • Steve Pavlina, “Personal development for smart people”
      • Max Simon, “Instill some stillness in the world”
      • Amy Applebaum, “Help people create lives they can’t wait to wake up to”
      • Kacy Paide, “Creating the Centerpiece of Your Success”
  • 41. Have You Ever Asked Yourself…?
    • If you didn’t have to make money and could do anything for work, what would it be?
    • What are all the things you enjoy doing?
    • What do people come to you for advice on?
    • What do people keep telling you you should do?
    • What are you so good at that you don’t even realize it, because it’s as natural as breathing?
    • Who would you help with your business, and how?
    • At 8 years old, what did you want to do, and why?
  • 42. How Can You Inspire Yourself?
    • On a blank sheet of paper, ask yourself “If I was assured of success and could do A N Y T H I N G for work, I would…”
    • “My dream business would be…”
    • How would you make it enjoyable or fun , for yourself & others? What would be your ‘twist’?
  • 43. Example: Yanik Silver
    • Took a blank sheet of paper and designed his dream business of how to “Make more money, have more fun, give more back”: Maverick Business Adventures
    • Adventure, CEO networking, helping others
  • 44. Mash Your Passions How could you combine your favorite things all into one business? Yoga + poetry + travel + X = ?
  • 45. Example: Adventure Yoga Retreats
    • Ted McDonald combines yoga, world travel and excursions
    • The beaches of Fiji, horseback riding in Patagonia, safari in Africa…
  • 46. Fun & Play Are Great Business! How can you add fun to work for yourself, your employees and your customers? Even with something simple, like sketching?
  • 47. Example: Zappos!
    • Ranked #23 on Fortune’s Best Companies to Work For
    • Zappos’ revenue was more than $1 Billion in 2008
    • “ Zappos avoids serious titles & uses parties, parades and decorations to open up trust and communication between depts…and to bring customers in on the fun.”
  • 48. Caution: Mastery Takes Time
    • PebbleStorm is not ‘get rich quick’, or a magic bullet for immediate financial problems
  • 49. Don’t Quit Your Day Job (Yet)
    • A job, consulting, or other income creates space for your business to evolve authentically.
    • What job would pay bills AND be relevant to your dreams?
  • 50. Act Small Take a babystep, no matter how small, at least once per month. What can you get done in an hour or three?
  • 51. Which Babystep Can You Take Today ?
    • Meet for lunch or dinner with friends to share ideas
    • Brainstorm business names
    • Buy some URLs
    • Write & reflect on your dream business or Unique Genius
    • Write out a list of blog topics or event ideas
    • Storyboard a video or presentation
    • Sketch an image
    • Draft a website from scratch, for free, on or
  • 52. The Golden Rule
    • “ Always follow your enjoyments”
    • Every day, find ways to do
    • more of what you enjoy,
    • and less of what you don’t
  • 53. How To PebbleStorm
    • Introduction
    • The wave of change
    • What is PebbleStorm
    • How to PebbleStorm
    • How to join the PebbleStorm movement
  • 54. How Do You Hold Yourself Back?
    • “ I don’t have a great idea”
    • “ I don’t have any time”
    • “ I don’t have any money”
    • “ My friends & family discourage me”
    • “ I’m not an entrepreneur”
    • “ I can’t focus”
    • “ What if I fail?”
    • “ I’ve never done this”
    • “ I didn’t graduate”
    • “ I don’t know where to start”
    • “ I’m not special enough”
    • “ I don’t have connections”
    “ I could never make money doing what I love”
  • 55. I Designed PebbleStorm For ANYONE
    • Do you have a few hours per week or month?
    • Do you have $10?
    • You don’t need, to start, ideas, support, connections…
    • YOU are the only thing holding yourself back from making money through enjoyment!
  • 56. Do You Want to Cross Over?
  • 57. Example: Onna Young
    • 9 months ago:
      • Uninspired saleswoman
    • Today
      • Budding entrepreneur with multiple seeds
      • Successful sales job (main income)
      • CEO of
      • Started a weekly marketing group & idea factory
      • New blog:
  • 58. When Will You Start Sharing Your Gifts With the World?
  • 59. Next Step: Joining The PebbleStorm Movement…
  • 60. Self-Study
    • Reflect on your Dream Business & Unique Genius by writing or talking with friends
    • Brainstorm company names, reserve a URL
    • Invite a few friends over to share ideas
    • Take any babystep – just do something!
    • More suggestions & exercises:
  • 61. My “Come Play With Me” Program
    • I love working with small groups of people - come join the PebbleStorm Community!
    • This is a six-part, six-month program in which I personally coach a small class (15) of PebbleStormers
    • The intentions of the program are to have fun while:
      • Establishing you in the practice of making money through enjoyment,
      • Connecting you with others on similar paths,
      • Helping you in the tangible creation or evolution of your Dream Business
    • Find out more at:
  • 62. Custom Programs
    • PebbleStorm can benefit any group or business
    • Contact me and we can have fun customizing special program for your company, team or group!
    • Find out more at:
  • 63. Get Ready For Greatness! Make Money Through Enjoyment: