PebbleStorm Story
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PebbleStorm Story PebbleStorm Story Presentation Transcript

  • PebbleStorm “ Make Money Through Enjoyment” DRAFT DRAFT
  • “ Make Money Through Enjoyment”
  • Who Should Care About PebbleStorm…
    • If you’d like to:
      • Make more money, have more fun & help more people!
      • Have a say in the how, what, when & where you work
      • Make money from doing what you love, even while you sleep, or from Argentina, or from Kauai…
      • Create profitable businesses with 4 hours of work (I’ve done this twice already)
  • Use the Downturn To Your Advantage
    • Business has changed
    • Reflect on your dream business
    • Finally move on it
    • Selling/Promotion-> Attraction
    • Push > Pull
    • What if you could Make more $$$ ,
    • Have more fun
    • And make a bigger difference From doing what you love?
  • Example: Tim Ferriss
    • Author #1 Bestseller, “The 4-Hour Workweek”
    • “ The Indiana Jones for the digital age”
    • Travel, mini-retirements, life hacking, Tango, breakdancing, “Trial By Fire” TV show…
  • Roadmap To The 4-Hour Workweek
    • If you love your work, is it still “work”?
    • Goal: spend only a few hours per week on work you don’t like by creating a business:
      • Out of what you enjoy, and
      • That generates passive income
  • Aaron Ross
    • Past
    • CEO of LeaseExchange: $0
    • Director at $100 Million
    • ‘ Entrepreneur-in-Residence’ at Alloy Ventures: $1B
    • Current
    • PebbleStorm: “Make money through enjoyment”
      • CEOFlow: “Grow revenue through enjoyment”
  • Why I Created PebbleStorm
  • What Is PebbleStorm?
    • PebbleStorm is an organization that helps people “make money through enjoyment” by supporting anyone in their creation of any Dream Business , with:
      • Guidance (blog, book, etc.)
      • Monthly conference calls
      • PebbleStorm Groups
  • Where The Name Came From
    • Small Pebble
    • Big Wave
  • Combines The Best Of…
    • Capitalism…
    • Financial abundance
    • Creative evolution
    • Satisfying needs
    • Buddhism…
    • Happiness
    • Integrity
    • Letting go of needs
  • Align What Makes You Happy
    • Is your work aligned with your life purpose/Unique Genius?
    • “ Leaves ” are Fleeting Pleasures that last minutes to weeks, such as the enjoyment from closing a big deal
    • “ Branches ” are Enduring Satisfactions that last for years, such as a career
    • The “ Trunk ” is Lifetime Meaning , such as your Unique Genius. This is what most people are missing
    • Everything springs from your Mindset, the “ Roots ” , the source of health or dysfunction of the entire tree
  • Align What Makes You Happy
  • Example: Al Gore
    • Al Gore came alive after politics and in doing “An Inconvenient Truth”
    • He reconnected with his “trunk”, the environment
    • Net worth: >$100 million*
    *Fast Company, July 2007
  • PebbleStorm In Its Simplest Form
    • Envision your Dream Business & tap into your Unique Genius
    • Keeping taking babysteps towards creating your Dream Business
    • Practice patience while it evolves
    1 2 3
  • Reflect, Play, Attract, Package, Receive
  • PebbleStorm’s 5 Steps
    • REFLECT – What is your Dream Business? Unique Genius?
    • PLAY – What is your ‘voice’, and how would you share it with others? (Blog, events, video…) How would you mash your passions?
    • ATTRACT – Who is drawn in by your ‘voice’? How can you build an audience?
    • PACKAGE – What kinds of products, services can you offer to your audience? (Either from yourself or others)
    • RECEIVE – Income and growth naturally flow to you
  • Unique Genius Is Your Power
  • What Is Your Unique Genius? How can you mash-up your talents, in ways that you enjoy, and that are meaningful to yourself and other?
  • Unique Genius Examples
    • Aaron Ross: “Make money through enjoyment”
      • Yanik Silver, “Make more $, have more fun, give more back”
      • Steve Pavlina, “Personal development for smart people”
      • Max Simon, “Instill some stillness in the world”
      • Amy Applebaum, “Help people create lives they can’t wait to wake up to”
      • Kacy Paide, “Creating the Centerpiece of Your Success”
  • Sample Questions
    • If you didn’t have to make money and could do anything for work, what would it be?
    • What are all the things you enjoy doing?
    • What do people come to you for advice on?
    • What do people keep telling you you should do?
    • What are you so good at that you don’t even realize it, because it’s as natural as breathing?
    • Who would you help with your business, and how?
    • At 8 years old, what did you want to do, and why?
  • A Dream Business: Inspire Yourself!
    • On a blank sheet of paper, ask yourself “If I was assured of success and could do A N Y T H I N G for work, I would…”
    • “My dream business would be…”
    • How would you make it enjoyable or fun , for yourself & others? What would be your ‘twist’?
  • “Don’t Let The Bozos Get You Down”
    • -Guy Kawasaki, Author ‘Art of the Start’
    • Easy to spot: the grumpy, cynical people who shoot down all your ideas
    • Harder to spot: the "successful bozo" wearing a nice suit
  • Example: Yanik Silver
    • Took a blank sheet of paper and designed his dream business of how to “Make more money, have more fun, give more back”
    • Adventure, CEO networking, helping others
    • My Dream Business, PebbleStorm, helps others create their own Dream Businesses.
    • … while working when, how, with whom and from where I want.
    Example: Aaron Ross
  • Mash Your Passions How could you combine your favorite things all into one business? Yoga + poetry + travel + X = ?
  • Example: Adventure Yoga Retreats
    • Ted McDonald combines yoga, world travel and excursions
    • The beaches of Fiji, horseback riding in Patagonia, safari in Africa…
  • YOU Are Your Own Worst Enemy
    • “ I don’t have a great idea”
    • “ I don’t have any time”
    • “ I don’t have any money”
    • “ My friends & family discourage me”
    • “ I’m not an entrepreneur”
    • “ I can’t focus”
    • “ What if I fail?”
    • “ I’ve never done this”
    • “ I didn’t go to Stanford”
    • “ I don’t know where to start”
    • “ I’m not special enough”
    • “ I don’t have connections”
  • I Designed PebbleStorm For ANYONE
    • You don’t need much time (just a few hours per week or month)
    • You don’t need money
    • Or even ideas, support, connections…
    • Everyone feels the fear (yes, me too)
    • YOU are the only thing holding yourself back from making money through enjoyment!
  • I Designed PebbleStorm For ANYONE
    • All you need is to be able to:
      • Be authentic with yourself,
      • Take babysteps, and
      • Practice patience
    • I’ve proved this works through my own personal experience
  • Examples: Aaron Ross
    • I’ve been planting seeds for businesses for 2 years, taking advantage of my Unique Genius(es)
    • Time per business per week: 1-4 hours
    • Startup capital required: $10 (for the URL)
  • Examples: Aaron Ross
    • At the Receive step
    • Generates $2,000 per month in passive income
    • Created it with 4 hours of work
    • It’s a “business mashup” that offers a product of my partner, Brian Mackley, to my sales & marketing audience “Fresh B2B Marketing Data”
  • Examples: Aaron Ross
    • - “Create predictable revenue”
    • At the Package step
    • For sale: “Success Kits” for sales reps and managers
    • Offering it to my existing sales & marketing audience
    • Profitable day 1, after creating the site and product in 4 hours
  • Examples: Aaron Ross
    • CEOFlow - “Grow revenue through enjoyment”
    • ‘ PebbleStorm for CEOs’
    • At the Attract / Package steps
    • Monthly CEO meetings in San Francisco, Los Angeles
  • Examples: Aaron Ross
    • : “Getting more companies funded in Greater Los Angeles”
    • A non-profit mentoring network with USC, CalTech, UCLA
    • At the Attract steps
    • My salary: $0, but –
    • I get to help entrepreneurs, & attract CEO & VC audiences
  • Don’t Quit Your Dayjob
    • Starting from scratch, it can take 1-3 years to receive enough (non-consulting) income from your businesses to support yourself
    • Your dayjob, or other source of income, gives you the breathing room to let your businesses evolve authentically
  • Fun & Play Are Great Business! How can you add fun to work for yourself, your employees and your customers? Even with something simple, like sketching?
  • Example: Zappos!
    • Ranked #23 on Fortune’s Best Companies to Work For
    • Zappos’ revenue was more than $1 Billion in 2008
    • “ Zappos avoids serious titles & uses parties, parades and decorations to open up trust and communication between depts…and to bring customers in on the fun.”
  • The Golden Rule
    • “ Always follow your enjoyments”
    • Every day, find ways to do
    • more of what you enjoy,
    • and less of what you don’t
  • The Golden Rule
    • Not enjoying something at work? Shoot it with an “ARROw”…
      • EliminAte: what if you just didn’t do it?
      • Redesign: how can you change it to make it more enjoyable? What’s a better alternative?
      • Reframe: how can you find ways to look at it positively?
      • Outsource: can someone else do it?
  • The “Hard” Work of PebbleStorm
    • The hard work is not about hours or effort
    • It’s the ‘inner’ hard work of:
      • Commitment to yourself, rather than sacrificing for others
      • Letting go of limiting beliefs & neediness
      • Letting go of ego
      • Patience
  • Be Patient
    • Doubling the temperature won’t bake a cake faster
    • Patience:
    • Enhances clarity
    • Increases enjoyment
    • Creates time
  • Example: “Ideas Bowl”
    • Write one idea per post-it as you have them
    • Toss into a bowl (or envelope or…)
    • Go through the pile every few weeks
    • Toss 80-90%+ as duplicates, dumb or irrelevant
    • Savor the time created by not working on them 
    • Patience becomes easier with practice.
    • I’ve been working on it for two years!
  • Making The Transition
    • Roadmap
    • Treasure Map
  • PebbleStorm In Its Simplest Form
    • Envision your Dream Business & tap into your Unique Genius
    • Keeping taking babysteps towards creating your Dream Business
    • Practice patience while it evolves
    1 2 3
  • Act Small Take a babystep, no matter how small, at least once per month. What can you get done in an hour or three?
  • Examples of Babysteps
    • Meet for lunch or dinner with friends to share ideas
    • Brainstorm business names
    • Buy some URLs
    • Write & reflect on your dream business or Unique Genius
    • Write out a list of blog topics or event ideas
    • Storyboard a video or presentation
    • Sketch an image
    • Draft a website from scratch, for free, on or
      • I built in a few hours
  • I’m a Bridge
  • Example: Onna Young
    • 9 months ago:
      • Struggling saleswoman
    • Today
      • Successful sales job (main income)
      • CEO of
      • Marketing group
      • Mananonymous
      • etc
  • Option 1: Self-Study
    • Explore your Dream Business & Unique Genius by writing & talking with friends
      • Worksheet on
    • Get a group of entrepreneurial friends together monthly, say for a potluck dinner
    • Take a babystep of any kind – just do something!
  • Option 2: The PebbleStorm Program
    • Description
    • Find out more, hear samples, and sign up at
  • Option 3: Special Situations
    • Description
    • Find out more at
  • Thank You!
    • Find out more up at