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So you’ve nailed inbound lead management and are making the most of the inbound leads hitting your website...
Now how do you get MORE new large company leads and MORE bang for your buck by leveraging a Cold Calling 2.0 team?
Who this is intended for (Although there are principles here anyone can appreciate) Companies with direct sales (or use channel partners with direct sales models) selling a product worth more than $10,000 in value.
The B2B leadgen problem $100M Defense Contract Boeing Lobbyist $100 Sale Timex Watches Google, eBay $100,000 Order Salesforce.com, Saas… Many Buyers Few Buyers Specificity of Product (Can I easily specify what I want?) HIGH Low $1,000,000 Order Oracle Apps, SAP Gartner/Accenture Low Avg Sale Price High ?
Too much noise, too little time Print Ads Webinars Online News LinkedIn Twitter Radio Microsite Campaigns Telemarketing Wikis Cold Calls Mail Email Campaigns Blogs RSS feeds Phone TV Texting
The business issue How can your programs and company break through the noise to generate measurable results?
Where you are 97% Other 3% Cold calling Sources of new customer revenue
Where you want to be 75% Other 25%+ Cold Calling 2.0 Sources of new customer revenue
Who are these guys? We created, from scratch, a “Cold Calling 2.0” sales development team that has sourced $100 million in recurring revenue for salesforce.com (that’s an extra $1 Billion in market capitalization)
1.0 2.0 Sales Dev = 90% of prospecting Is there a mutual fit? Qualified opportunities / month Research, referral calls Authenticity works “ I learned a lifetime skill” Short and sweet text emails CRM multiplies productivity
*Are you continually challenged to project accurate revenue? *Do you know who your best reps are and what makes them successful? *Do you know which marketing activities your company engages in are generating closed deals? *You know there are some big deals in the pipeline, but can you easily generate a real-time report detailing their status? *Do you know where your marketing dollars are best spent? Does this sound familiar? You face the same challenges as many other companies. Salesforce.com has proven to be successful at leading global companies such as Adobe Systems, AOL Time Warner Communications, Putnam Lovell, Dow Jones Newswires, Berlitz Global Net, Siemens, Microstrategy and Autodesk to name a few.
Salesforce.com is a web-based CRM service that can be rapidly rolled out and is easy to use. Sales organizations use it to centralize and report on contacts, accounts, historical activities and to track sales performance. Marketing can easily measure the ROI of individual projects. Salesforce.com makes it very easy to customize reports and gain visibility into your sales organization and individuals' performance to get a better handle on your business. Online demo: salesforce.com/us/seminar.html
Could we schedule 20 minutes of time to discuss this? Or would someone else in your organization be a more appropriate contact?