Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue"
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Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue"

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Aaron Ross talk from Inbound 2013

Aaron Ross talk from Inbound 2013

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Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue" Hubspot Inbound Conference Talk - "Create Predictable, Scalable Sales Revenue" Presentation Transcript

  • #INBOUND13 Create Predictable, Scalable Sales Revenue AARON ROSS Author “Predictable Revenue” @motoceo www.linkedin.com/in/aaronross
  • Slides: PredictableRevenue.com/inbound
  • • 3 Fatal Mistakes • Why Salespeople Shouldn’t Prospect • What It Takes To Create Sales Growth That Scales Welcome
  • #1 Bestseller
  • Aaron Ross • $100m @ SFDC • Father of four+ • 25 hr workweek
  • Crossing The Hot Coals
  • Fatal Mistake: Treating All Leads Alike1
  • 3 Lead Types: Seeds, Nets and Spears
  • Fatal Mistake: Selling To The Wrong Prospects2
  • Fatal Mistake: Making Salespeople Prospect3
  • • They aren’t any good at it • They don’t like it • It’s not repeatable Why Salespeople Shouldn’t Prospect Google “Why Salespeople Shouldn’t Prospect” and send it to your manager
  • When To Hand Off Outbound Leads
  • Fatal Mistake: Mis-Hiring4
  • Builders Vs. Growers
  • • Grow your best future hires • Lower risk, cost • Faster ramp time • Better client experience Build A Farm Team System
  • • Enhance your inbound marketing • Drive predictable results • Triple your growth rate • Be a great source of future all-around talent Specialized Sales Roles + An Expert Outbound Team Can…
  • Examples 1. +$10m in new pipeline last quarter 2. $1m to $20m in three years 3. 0% to 30% growth (adding $10m)
  • Want A Closer Look & Details?
  • #INBOUND2013 www.PredictableRevenue.c om
  • QUESTIONS ?
  • @motoceo www.LinkedIn.com/in/aaronross aaron@PredictableRevenue.com Contact Me