Ambient Location Apps and Geoloqi

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Ambient Location Apps and Geoloqi

  1. 1. AMBIENTLOCATIONAPPS ANDGEOLOQI Amber Case // Aaron Parecki case@geoloqi.com // aaronpk@geoloqi.com http://geoloqi.com MOBILE PORTLAND JANUARY 24 TH , 2010
  2. 2. THELOCATIONMARKETWHERE IT IS NOW AND FUTURE PROJECTIONS.
  3. 3. LOCATION-BASED APPS GROWINGIN SMART PHONES AND BEYOND• A surge in application storefronts and engagement by users of mobile apps.• Opportunity for advertisers and mobile app publishers.• A 2010 Juniper research suggests that location-based mobile apps and services could take in over $12.5 billion by 2014.
  4. 4. LOCATION-BASED SERVICESMARKET READY FOR TAKEOFF• Technology is affordable and increasingly ubiquitous• Very interesting space for investors• Advertisers ready to embrace the technology• Marketplace and storefronts are fully developed• Current apps have high visibility and engagement
  5. 5. CURRENT MARKETOnly 4% of online adults use location-based applications.
  6. 6. A HISTORYOF THEFUTURE • STEVE MANNS REMEMBER THE MILK • AUGMENTED REALITY • DIMINISHED REALITY • WEARABLE COMPUTING
  7. 7. Self-Portraitof Steve Mannwith WearableComputingApparatus1981.
  8. 8. REMEMBER THE MILKContextual Notification SystemsVirtual Post-It Notes withImage Processing in 1995.
  9. 9. DIMINISHED REALITY• Adding your own layer onto reality• Replacing public messages with your own
  10. 10. EVOLUTION OF PROSTHESIS• Over time computing technology gets lighter and lighter• Components become almost invisible
  11. 11. STEVE MANN TODAY• Extremely lightweight equipment• Everyone will have this in their pocket
  12. 12. Functional Location-BasedReminder Applications2006
  13. 13. LOCATION ISJUST BEGINNINGTO BE FEASIBLE. • Timing • Hardware • Affordability
  14. 14. SPARKFUN HARDWARE GPS• Expensive• Not real-time• Another device to charge and carry
  15. 15. PHONES WITH GPS HARDWARE• One of a small subset of smartphones with GPS capability.• Now, most smartphones have this capability.
  16. 16. Boost Mobile Phone – Running Instamapper• Doesn’t update as often as desired• Another device to charge every day
  17. 17. STAYING IN ONE LOCATIONGPS noise makes points stack up over time, colored by time of day.
  18. 18. GPS TRAILS• Location tracking with a Boost Mobile phone.• Leaving the tracker on at destinations.
  19. 19. RAW GPS LOGS
  20. 20. JOGGING AND HIKING
  21. 21. THECURRENTPLAYERS • WHAT THEY’RE DOING • WHERE THEY FALL SHORT
  22. 22. ISSUES REMAINBEFORE LOCATIONIS FULLY ADOPTED
  23. 23. Flickr: @MSGSOCIAL PUNCTUATION• Check-in exhaustion• Interruption of social flow
  24. 24. FOURSQUARE• Manually check in to venues• Broadcast your location to your friends on the network• See notes people have left at locations• Become the “mayor” if you checked in to a venue the most times
  25. 25. http://pleaserobme.com
  26. 26. GOWALLA• Very nicely designed• Manual checkins like Foursquare• Leave virtual items at venues and pick up things other people have left
  27. 27. @padday UX at Google slideshare.net/padday/the-real-life-social-network-v2
  28. 28. real life relationships are temporal, not permanent
  29. 29. GOOGLE LATITUDE• Tracks your exact position in the background.• Shows your location and your friends’ locations on a map.• Once you allow a connection, your friend can always see your location.• No manual checkins or venues.
  30. 30. ECHOECHO• Request a friend to tell you where they are.• You can choose to reply with your location or not.
  31. 31. Noise inGPS datafrom celltowertriangulation
  32. 32. LOCATION LABS• Theyve made deals with carriers to locate any device on the network.• Its not super granular, but its available on all phones.• Cell tower triangulation is not very accurate.
  33. 33. SCVNGR• Location based gaming platform.• Developers can create games in scvngr with challenges, treks and rewards.• Games are tied to the scvngr brand.
  34. 34. WAZE• Real-time maps and traffic information• Free turn-by-turn navigation based on the live conditions of the road.• An application of location data besides check-ins and sharing
  35. 35. WHAT WE’RETRYING TOSOLVE.
  36. 36. YOU SCHEDULE A MEETINGYou say 3pm.You thinkhe’ll show upprecisely at 3.
  37. 37. UNCERTAINTY ENSUES15 minutesbefore, youstart gettinganxious.He could showup any timebetween nowand 3:30!
  38. 38. CO-LOCATION NEGOTIATIONThese redundantmessages canbe eliminated ifyou know wheresomeone is.
  39. 39. PROXIMAL NOTIFICATION
  40. 40. THEINTERFACEDISAPPEARS • ACTIONS ARE REDUCED • QUERIES ARE ELIMINATED
  41. 41. WHERECAMP 2008Autosubscribing Geo-local RSS feedsNotifications when you enter a quadrant of Portland
  42. 42. AUTOMATIC CHECKINSBased on a list of predefined areas. When you enter oneof the areas, you are checked in.
  43. 43. AUTOMATICCHECK-IN
  44. 44. HOME AUTOMATION When you check in to your house, your lights turn on! When you leave the house, your lights turn off!
  45. 45. your phone becomesa remote control forreality.
  46. 46. GEONOTESLocation-Based RemindersGEONOTES
  47. 47. Flickr: awnisALANCONTEXTUAL NOTESSend messages to your future self!
  48. 48. Flickr: GenoDMTRANSITCase is in San Francisco, California
  49. 49. PROXIMAL ADDRESS NOTIFICATION• Send an address as a Geonote.• It will arrive where you need it.
  50. 50. OTHER COOLTHINGS YOUCAN DO WITHAMBIENTLOCATION
  51. 51. Geoloqi API geoloqi.com/apiiPhone SDK info@geoloqi.com
  52. 52. GEOCODED WIKIPEDIA ARTICLES
  53. 53. USING THE GEOLOQI API
  54. 54. SCIENCE TRIVIA WALK• Location-based questions and answer game• Players signed in with Twitter and responded by SMS
  55. 55. APP ARCHITECTURE AND LEADERBOARD
  56. 56. CHATTERCAST• Real-time alerts of 911 calls near your current location• Built in 6 hours at the Tropo open government hackathon in Seattle, WA.
  57. 57. DON’T EAT THAT!• Made by Reid Beels at Geoloqi Hackathon• Sends users notifications of restaurants nearby their location that are below a threshold of cleanliness.
  58. 58. THE FUTUREIS GOING TOBE AWESOMESEE YOU THERE!
  59. 59. THANK YOU.
  60. 60. QUESTIONS? info@geoloqi.com http://geoloqi.com http://geoloqi.com/blog http://geoloqi.com/help Twitter: @geoloqi

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