AMBIENTLOCATIONAPPS ANDGEOLOQI Amber Case // Aaron Parecki firstname.lastname@example.org // email@example.com http://geoloqi.com MOBILE PORTLAND JANUARY 24 TH , 2010
THELOCATIONMARKETWHERE IT IS NOW AND FUTURE PROJECTIONS.
LOCATION-BASED APPS GROWINGIN SMART PHONES AND BEYOND• A surge in application storefronts and engagement by users of mobile apps.• Opportunity for advertisers and mobile app publishers.• A 2010 Juniper research suggests that location-based mobile apps and services could take in over $12.5 billion by 2014.
LOCATION-BASED SERVICESMARKET READY FOR TAKEOFF• Technology is affordable and increasingly ubiquitous• Very interesting space for investors• Advertisers ready to embrace the technology• Marketplace and storefronts are fully developed• Current apps have high visibility and engagement
CURRENT MARKETOnly 4% of online adults use location-based applications.
A HISTORYOF THEFUTURE • STEVE MANNS REMEMBER THE MILK • AUGMENTED REALITY • DIMINISHED REALITY • WEARABLE COMPUTING
Self-Portraitof Steve Mannwith WearableComputingApparatus1981.
REMEMBER THE MILKContextual Notification SystemsVirtual Post-It Notes withImage Processing in 1995.
DIMINISHED REALITY• Adding your own layer onto reality• Replacing public messages with your own
EVOLUTION OF PROSTHESIS• Over time computing technology gets lighter and lighter• Components become almost invisible
STEVE MANN TODAY• Extremely lightweight equipment• Everyone will have this in their pocket
Flickr: @MSGSOCIAL PUNCTUATION• Check-in exhaustion• Interruption of social flow
FOURSQUARE• Manually check in to venues• Broadcast your location to your friends on the network• See notes people have left at locations• Become the “mayor” if you checked in to a venue the most times
GOWALLA• Very nicely designed• Manual checkins like Foursquare• Leave virtual items at venues and pick up things other people have left
@padday UX at Google slideshare.net/padday/the-real-life-social-network-v2
real life relationships are temporal, not permanent
GOOGLE LATITUDE• Tracks your exact position in the background.• Shows your location and your friends’ locations on a map.• Once you allow a connection, your friend can always see your location.• No manual checkins or venues.
ECHOECHO• Request a friend to tell you where they are.• You can choose to reply with your location or not.