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Saving Scholastic Journalism in 2012: A blueprint to move online
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Saving Scholastic Journalism in 2012: A blueprint to move online

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This is a presentation I gave the the Scholastic Journalism Division mid-winter meeting of AEJMC in Tampa in January of 2012.

This is a presentation I gave the the Scholastic Journalism Division mid-winter meeting of AEJMC in Tampa in January of 2012.

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    Saving Scholastic Journalism in 2012: A blueprint to move online Saving Scholastic Journalism in 2012: A blueprint to move online Presentation Transcript

    • Saving Scholastic Journalism in 2012 start here
    • #sjd2012 @manfull [email_address] aaronmanfull.com
    •  
        • Problems today
          • Budget cuts eliminate electives
          • Budget cuts eliminate subsidies
          • Non-networked teachers
          • Technology Divide for Teachers
          • Minimal Recruiting
          • No way to publish work
          • Skittish districts
    • Class Structure newspaper yearbook Writers Designers Photographers Writers Designers Photographers
        • Rethink your newsroom
        • Rework your playbook
        • Refresh your content
      Advising a 2012 Newsroom It’s not 1993 anymore
    •  
    •  
    • Class Structure newspaper yearbook photography broadcast web
    • For Scholastic programs as they move online. The Roadmap
    • Define your purpose. What is your mission?
      • How do each of the student media at the school differ?
      • What niche will the Web find itself fitting into?
      1
    • Everything must revolve around it. This is not an extra appendage. 2
      • Put an editor in charge
      • Offer incentives for students. Writing for the Web shouldn ’t be used as punishment.
      • Create web-specific positions
      • This is probably the toughest thing to grasp for advisers
    • Get an easy, memorable URL. 3 Our progression: FHN026.com Northstartoday.com Excaliburyearbook.com FHNtoday.com (considered francishowellnorth.com)
      • Ways of going about it:
      • Putting PDFs of your publication online ( issuu.com )
      • Using an application like Dreamweaver
      • Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress
      Choose your platform 4
      • Find free tutorial handouts and videos by searching the Web
      • Pay for video tutorials from some place like Lynda.com
      • Hire someone in your community to come in and train you and your staff (they may even do it for free)
      • JEADigitalMedia.org
      Learn all you can about the platform you choose 5
    • Develop a sitemap and choose a theme. 6
      • Make it a part of your news organization, not just a novelty or an “extra” – establish beat reports
      • Teach them how to post their own content
      • Make Web postings part of grading criteria – don ’t use Web work as punishment
      • Plan special coverage for the Web. Don’ t just regurgitate.
      Develop a system for generating frequent updates 7
      • Start trying to just get a new story and photo up each day
      • Each month, try something new: add Twitter, Facebook, short videos, photo galleries, etc.
      Start small and add in small increments 8
      • Work with existing events first and tie in with the print publication
      • Expand to include other, web-only stories
      • Coveritlive, Livestream, Ustream, Soundslides, Smugmug, hyperlinks
      • Tools such as ‘College Guide’ or ‘Guide for New students’
      After you get a solid foundation, look to add bells and whistles 9
      • Wait to promote widely until a system is in place and working
      • Email alerts, Text Messages
      • Twitter & Facebook
      • News website as in-school home page
      • Contests
      • Cross-promotions between Print, Web
      Promote what you do every chance you get 10
    • Common questions and concerns in the scholastic realm that keeps them from moving online. What’s holding people back.
      • Better than it was, still crazy.
      • Students should run accounts.
      • Advisers need to follow and coach and have their own, separate accounts
      • “ Now, social media is a job. Soon, social media will be a skill…You know what else used to be a job? Typing.” – Jay Baer
      • Should be teaching best practices, not avoiding it.
      “ Social Media is the Devil’s tool.” Yah, but didn’t I see your church on Facebook and Twitter? 1
      • What puts students in the best possible place?
      • What does your audience want?
      • Revaluate the program to figure what to dump, what to remain committed to, and what to try out.
      • We’ve got to get beyond the fact that learning new skills takes time.
      I’m too busy to add more. ‘ Busy’ is such a relative word. 2
      • The laws for printed press and web press are the same.
      “ You can’t put faces and names of high school kids online.” Actually, you don’t know what you’re talking about. 3
      • What puts students in the best possible place?
      • What does your audience want?
      • Revaluate the program to figure what to dump, what to remain committed to, and what to try out.
      • We’ve got to get beyond the fact that learning new skills takes time.
      I’m too busy to add more. ‘ Busy’ is such a relative word. 4
      • Teachers need a rough idea of how this works.
      • Districts tend to not want to deal with databases.
      • Upload videos to places like Youtube or Schooltube.
      • They need to understand how FTP works.
      • It helps to not bother overly stretched tech people.
      • Hosting offsite is like printing offsite (np/yb).
      “ The district said they’d host it.” Make sure you read the fine print they didn’t show you. 5
      • Platforms change. Programs change.
      • Most beneficial classes: “Build an Online Presence” & “We Have a Site, Now What?”
      • I’d teach Wordpress. It’s the “Best Buy” in terms of ease of use and flexibility.
      Planning for summer workshops These classes aren’t ones you’re going to just dust off each year. 6
      • Free Alternatives like Wordpress.com
      • Hosting @$65/year
      • Premium Theme @$70/one-time fee
      • Ads could easily support that (not the larger program though)
      We Can’t Afford This. Actually, you can’t not afford it. 7
      • We need to be more networked between high school, college and the professional levels
      • If the bleeding continues in high school, it definitely will trickle upwards.
      • Valerie Kibler, former DJNF TOY has talked with me about creating a network to help tackle this divide.
      What Can I Do To Help? You just actually asked this question. 8
    •