@Manfull #nhsjc
publicity
creatingawareness
Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles,...
@Manfull #nhsjc
More than Awareness…
• Deciding who and what you are as a publication
(your attitude)
• Creating ways to c...
@Manfull #nhsjc
experience
an
@Manfull #nhsjc
Make Publicity Work for You –
Two Steps to Get Started
define the
problem
set the
goal
@Manfull #nhsjc
@Manfull #nhsjc
• Screensavers
• Wallpapers
• Buddy Icons
• Music
• Posters
• Twitter and Instagram profiles
• Mobile game...
@Manfull #nhsjc
YOUR publicity in
action
keeping it
simple,
easy (and cheap)
@Manfull #nhsjc
Meet your audience
where they are.
Online, on their
phones, in school or…in
their car.
@Manfull #nhsjc
• Sidewalk Chalk
• Car paint
• Posters
• Flyers
• Become a homepage for
all shared school
computers
• Tag ...
@Manfull #nhsjc
building
momentum
@Manfull #nhsjc
• Utilize your Web site
• Use your biggest asset – publication students!
• Start working your freshmen ear...
interaction with your audience
contests
@Manfull #nhsjc
Start Out Easy
@Manfull #nhsjc
More Involvement
@Manfull #nhsjc
Up the Game
• Maybe your publication is ready to move
forward in contests. Consider sweetening the
incenti...
@Manfull #nhsjc
theLittleHawk.com
• Cutest Couple
• Cutest Pet
• Cutest Pet
• Best Spring Break Photo
• Selfie Contest
• P...
@Manfull #nhsjc
NilesWestNews.org
• Prizes offered
• Voting uses WP-pollshttp://goo.gl/Mck7bq
http://goo.gl/jJGR4C
@Manfull #nhsjc
How to get prizes
• Request items from large companies or those
that advertise with you.
• You can exchang...
@Manfull #nhsjc
keep in contact
eLetters
E-newsletter
The e-newsletter helps
promote the publication and
its web site.
Benefits?
Instead of receiving regular mail,...
Customize Your eNews
Content
• weekly updates help inform
parents
• podcast teaser
• quick links go straight to the
website
• Plus - people can...
getting
social
Tips for Social Use
• Go with a 60/40 ratio
• Work to have links go directly to your site (not
Youtube, Instagram, etc.)
•...
Cross Marketing combines the strengths of two
or more groups for the benefit of both
cross
marketing
@Manfull #nhsjc
Why Cross Market
Cross marketing develops
relationships with groups
other; it also provides a
partnership ...
@Manfull #nhsjc
measuring
success
@Manfull #nhsjc
@Manfull #nhsjc
@Manfull #nhsjc
publicity
benefitingyour program
Aaron Manfull, Media Adviser | Francis Howell North High School | St. Cha...
@Manfull #nhsjc
Your publications are what sell your program.
Your people are what seal the deal.
@Manfull #nhsjc
Top Three Recruiting Methods
• Individual Conversations
with students
• Begin in 8th grade
• Get the staff...
@Manfull #nhsjc
publicity
creatingawareness
Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles,...
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
Publicizing your high school journalism program - San Diego 2014
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Publicizing your high school journalism program - San Diego 2014

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This was my presentation from the jEA/NSPA National High School Spring Journalism Convention in San Diego in 2014. In it, I give a variety of ideas to programs for creating and executing plans to publicize different media within the school and journalism programs as a whole.

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  • In it’s most basic form, publicity is creating awareness for your publication – whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, it’s crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and
  • In it’s most basic form, publicity is creating awareness for your publication – whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, it’s crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and
  • After this slide, bridge to the rest with – “Now let’s take a closer look at a few of these ideas and how you can start to build these into your publicity plans for this and next year…”
  • You want the audience to interact and develop a relationship with your publication.
  • Get your audience to put a little effort into it to enter, but then also allow anyone to vote to take part in it as well.
  • There are three ways for high school publications to cross market:Cross Market with other parts of your department.Cross Market with other school clubs or events.Cross Market with the school itself.
  • In it’s most basic form, publicity is creating awareness for your publication – whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, it’s crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and
  • Publicizing your high school journalism program - San Diego 2014

    1. 1. @Manfull #nhsjc publicity creatingawareness Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo JEADigitalMedia.org| MediaNowSTL.com| Next26.com | AaronManfull.com
    2. 2. @Manfull #nhsjc More than Awareness… • Deciding who and what you are as a publication (your attitude) • Creating ways to communicate that to your audience – What will make them want to develop a relationship with your publication? – What do you have to offer them?
    3. 3. @Manfull #nhsjc experience an
    4. 4. @Manfull #nhsjc Make Publicity Work for You – Two Steps to Get Started define the problem set the goal
    5. 5. @Manfull #nhsjc
    6. 6. @Manfull #nhsjc • Screensavers • Wallpapers • Buddy Icons • Music • Posters • Twitter and Instagram profiles • Mobile games, Online games • Phone wallpapers, ringtones, texts • Website with video, forums, blogs, audio slide shows, contests, interaction, etc. • eNews alerts your news
    7. 7. @Manfull #nhsjc YOUR publicity in action
    8. 8. keeping it simple, easy (and cheap)
    9. 9. @Manfull #nhsjc Meet your audience where they are. Online, on their phones, in school or…in their car.
    10. 10. @Manfull #nhsjc • Sidewalk Chalk • Car paint • Posters • Flyers • Become a homepage for all shared school computers • Tag your web site on all school communication • Offer to flow names to sports flyers • Hang a banner with a URL in your gymnasium
    11. 11. @Manfull #nhsjc building momentum
    12. 12. @Manfull #nhsjc • Utilize your Web site • Use your biggest asset – publication students! • Start working your freshmen early • Engage your audience • Send out newsletters • Make signs for the water fountains, business cards to hand out • Create T-Shirts for your publication – with school-wide appeal This site was recommended to you by a friend.
    13. 13. interaction with your audience contests
    14. 14. @Manfull #nhsjc Start Out Easy
    15. 15. @Manfull #nhsjc More Involvement
    16. 16. @Manfull #nhsjc Up the Game • Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.
    17. 17. @Manfull #nhsjc theLittleHawk.com • Cutest Couple • Cutest Pet • Cutest Pet • Best Spring Break Photo • Selfie Contest • Publish a story on the web • Push it through Twitter and have students submit photos on Twitter • Voting for best is done on Facebook • Prizes are usually good, like $50 • Prizes are donated by local companies in exchange for advertising • Facebook traffic goes up by thousands, Twitter interactions by hundreds during a good contest http://goo.gl/ZThrmJ
    18. 18. @Manfull #nhsjc NilesWestNews.org • Prizes offered • Voting uses WP-pollshttp://goo.gl/Mck7bq http://goo.gl/jJGR4C
    19. 19. @Manfull #nhsjc How to get prizes • Request items from large companies or those that advertise with you. • You can exchange a product for some ad space. • Get a contest sponsor • Gomoxie.org is also a website that sends your publications free things that you may give out as prizes.
    20. 20. @Manfull #nhsjc keep in contact eLetters
    21. 21. E-newsletter The e-newsletter helps promote the publication and its web site. Benefits? Instead of receiving regular mail, with the e-news letter, subscribers are only a click away from being taken to the web site for an opportunity to interact with your publication.
    22. 22. Customize Your eNews
    23. 23. Content • weekly updates help inform parents • podcast teaser • quick links go straight to the website • Plus - people can pass it on to help publicize for you!
    24. 24. getting social
    25. 25. Tips for Social Use • Go with a 60/40 ratio • Work to have links go directly to your site (not Youtube, Instagram, etc.) • Compose Tweets of roughly 100 characters. • Engage in conversations, share posts, be social • Avoid posting message blasting across platforms
    26. 26. Cross Marketing combines the strengths of two or more groups for the benefit of both cross marketing
    27. 27. @Manfull #nhsjc Why Cross Market Cross marketing develops relationships with groups other; it also provides a partnership that can be called on in the future for prizes, favors and advertising opportunities. QR Codes http://goo.gl
    28. 28. @Manfull #nhsjc measuring success
    29. 29. @Manfull #nhsjc
    30. 30. @Manfull #nhsjc
    31. 31. @Manfull #nhsjc publicity benefitingyour program Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo JEADigitalMedia.org| MediaNowSTL.com| Next26.com | AaronManfull.com
    32. 32. @Manfull #nhsjc Your publications are what sell your program. Your people are what seal the deal.
    33. 33. @Manfull #nhsjc Top Three Recruiting Methods • Individual Conversations with students • Begin in 8th grade • Get the staff to help For a full list check out Next26.com
    34. 34. @Manfull #nhsjc publicity creatingawareness Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo JEADigitalMedia.org| MediaNowSTL.com| Next26.com | AaronManfull.com
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