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Publicity High School Media Sites
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Publicity High School Media Sites


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  • In it’s most basic form, publicity is creating awareness for your publication – whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, it’s crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and
  • They are not only your compeition, but your partners.
  • After this slide, bridge to the rest with – “Now let’s take a closer look at a few of these ideas and how you can start to build these into your publicity plans for this and next year…”
  • You want the audience to interact and develop a relationship with your publication.
  • Get your audience to put a little effort into it to enter, but then also allow anyone to vote to take part in it as well.
  • There are three ways for high school publications to cross market:Cross Market with other parts of your department.Cross Market with other school clubs or events.Cross Market with the school itself.
  • Transcript

    • 1. publicity
      creating awareness
      Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo
    • 2. Knight Life Podcast
      Aaron ManfullMedia Adviser (NBCT, MJE)
      JEA Digital Media ChairFrancis Howell North High School, St. Charles, Mo
    • 3.
    • 4. Meet Your Competition
    • 5. publicity
      creating awareness
    • 6. More than Awareness…
      Deciding who and what you are as a publication (your attitude)
      Creating ways to communicate that to your audience
      What will make them want to develop a relationship with your publication?
      What do you have to offer them?
    • 7. Publicity is Not New
    • 8. publicity
      in action
    • 9.
    • 10.
    • 11.
    • 12.
    • 13.
    • 14. publicity
      now a necessity for all media outlets
    • 15.
    • 16.
    • 17.
    • 18. Make Publicity Work for You – Two Steps to Get Started
      define the
      set the
    • 19. define the
    • 20. set the
    • 21. two-fold
      What do we need to do to get them there?What does your publication need to be when they arrive?
    • 22. Screensavers
      Buddy Icons
      Facebook and MySpace profiles
      Mobile games, Online games
      Phone wallpapers, ring tones, texts
      Web site with video, forums, blogs, audio slide shows, contests, interaction, etc.
      eNews alerts
    • 23. YOUR publicity in
    • 24. keeping it
      easy (and cheap)
    • 25. Meet your audience where they are. Online, on their phones, in school or…in their car.
    • 26. Sidewalk Chalk
      Car paint
      Become a homepage for all shared school computers
      Tag your web site on all school communication
    • 27. building
    • 28.
      • Send out newsletters
      • 29. Make signs for the water fountains, business cards to hand out
      • 30. Create T-Shirts for your publication – with
      • 31. school-wide appeal
      • Utilize your Web site
      • 32. Use your biggest asset – publication students!
      • 33. Start working your freshmen early
      • 34. Engage your audience
      This site was recommended to you by a friend.
    • 35. contests
      interaction with your audience
    • 36. Start Out Easy
    • 37. More Involvement
    • 38. Up the Game
      Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.
    • 39. How to get prizes
      Request items from large companies or those that advertise with you.
      You can exchange a product for some ad space.
      Gomoxieis also a website that sends your publications free things that you may give out as prizes.
    • 40. keep in contact
    • 41. E-news letter
      The e-news letter helps promote the publication and its web site.
      Instead of receiving regular mail, with the e-news letter, subscribers are only a click away from being taken to the web site for an opportunity to interact with your publication.
    • 42. Customize Your eNews
    • 43. Content
      • weekly updates help inform parents
      • 44. podcast teaser
      • 45. quick links go straight to the website
      • 46. Plus - people can pass it on to help publicize for you!
    • getting
    • 47.
    • 48.
    • 49.
    • 50. Fan Page
      Event Invite
    • 51.
    • 52. cross
      Cross Marketing combines the strengths of two or more groups for the benefit of both
    • 53. Why Cross Market
      Cross marketing develops relationships with groups other; it also provides a partnership that can be called on in the future for prizes, favors, and advertising opportunities.
    • 54. measuring
    • 55.
    • 56.
    • 57. publicity
      creating awareness
      Knight Life Podcast
      Aaron ManfullMedia Adviser (NBCT, MJE)
      JEA Digital Media ChairFrancis Howell North High School, St. Charles, Mo