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Publicity High School Media Sites

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  • In it’s most basic form, publicity is creating awareness for your publication – whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, it’s crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and
  • They are not only your compeition, but your partners.
  • After this slide, bridge to the rest with – “Now let’s take a closer look at a few of these ideas and how you can start to build these into your publicity plans for this and next year…”
  • You want the audience to interact and develop a relationship with your publication.
  • Get your audience to put a little effort into it to enter, but then also allow anyone to vote to take part in it as well.
  • There are three ways for high school publications to cross market:Cross Market with other parts of your department.Cross Market with other school clubs or events.Cross Market with the school itself.
  • Transcript

    • 1. publicity
      creating awareness
      Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo
    • 2. Knight Life Podcast
      Aaron ManfullMedia Adviser (NBCT, MJE)
      JEA Digital Media ChairFrancis Howell North High School, St. Charles, Mo
      aaronmanfull@gmail.com
      twitter.com/manfull
      facebook.com/aaronmanfull
      www.jeadigitalmedia.org
    • 3.
    • 4. Meet Your Competition
    • 5. publicity
      creating awareness
    • 6. More than Awareness…
      Deciding who and what you are as a publication (your attitude)
      Creating ways to communicate that to your audience
      What will make them want to develop a relationship with your publication?
      What do you have to offer them?
    • 7. Publicity is Not New
    • 8. publicity
      in action
    • 9.
    • 10.
    • 11.
    • 12.
    • 13.
    • 14. publicity
      now a necessity for all media outlets
    • 15.
    • 16.
    • 17.
    • 18. Make Publicity Work for You – Two Steps to Get Started
      define the
      problem
      set the
      goal
    • 19. define the
      problem
    • 20. set the
      goal
    • 21. two-fold
      What do we need to do to get them there?What does your publication need to be when they arrive?
    • 22. Screensavers
      Wallpapers
      Buddy Icons
      Music
      Posters
      Facebook and MySpace profiles
      Mobile games, Online games
      Phone wallpapers, ring tones, texts
      Web site with video, forums, blogs, audio slide shows, contests, interaction, etc.
      eNews alerts
      your
      news
    • 23. YOUR publicity in
      action
    • 24. keeping it
      simple,
      easy (and cheap)
    • 25. Meet your audience where they are. Online, on their phones, in school or…in their car.
    • 26. Sidewalk Chalk
      Car paint
      Posters
      Flyers
      Become a homepage for all shared school computers
      Tag your web site on all school communication
    • 27. building
      momentum
    • 28.
      • Send out newsletters
      • 29. Make signs for the water fountains, business cards to hand out
      • 30. Create T-Shirts for your publication – with
      • 31. school-wide appeal
      • Utilize your Web site
      • 32. Use your biggest asset – publication students!
      • 33. Start working your freshmen early
      • 34. Engage your audience
      This site was recommended to you by a friend.
    • 35. contests
      interaction with your audience
    • 36. Start Out Easy
    • 37. More Involvement
    • 38. Up the Game
      Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.
    • 39. How to get prizes
      Request items from large companies or those that advertise with you.
      You can exchange a product for some ad space.
      Gomoxieis also a website that sends your publications free things that you may give out as prizes.
    • 40. keep in contact
      eLetters
    • 41. E-news letter
      The e-news letter helps promote the publication and its web site.
      Benefits?
      Instead of receiving regular mail, with the e-news letter, subscribers are only a click away from being taken to the web site for an opportunity to interact with your publication.
    • 42. Customize Your eNews
    • 43. Content
      • weekly updates help inform parents
      • 44. podcast teaser
      • 45. quick links go straight to the website
      • 46. Plus - people can pass it on to help publicize for you!
    • getting
      social
    • 47.
    • 48.
    • 49.
    • 50. Fan Page
      Event Invite
    • 51.
    • 52. cross
      marketing
      Cross Marketing combines the strengths of two or more groups for the benefit of both
    • 53. Why Cross Market
      Cross marketing develops relationships with groups other; it also provides a partnership that can be called on in the future for prizes, favors, and advertising opportunities.
    • 54. measuring
      success
    • 55.
    • 56.
    • 57. publicity
      creating awareness
      Knight Life Podcast
      Aaron ManfullMedia Adviser (NBCT, MJE)
      JEA Digital Media ChairFrancis Howell North High School, St. Charles, Mo
      aaronmanfull@gmail.com
      twitter.com/manfull
      facebook.com/aaronmanfull
      www.jeadigitalmedia.org