In it’s most basic form, publicity is creating awareness for your publication – whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, it’s crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and
They are not only your compeition, but your partners.
After this slide, bridge to the rest with – “Now let’s take a closer look at a few of these ideas and how you can start to build these into your publicity plans for this and next year…”
You want the audience to interact and develop a relationship with your publication.
Get your audience to put a little effort into it to enter, but then also allow anyone to vote to take part in it as well.
There are three ways for high school publications to cross market:Cross Market with other parts of your department.Cross Market with other school clubs or events.Cross Market with the school itself.
publicity creating awareness Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo
Knight Life Podcast Aaron ManfullMedia Adviser (NBCT, MJE) JEA Digital Media ChairFrancis Howell North High School, St. Charles, Mo email@example.com twitter.com/manfull facebook.com/aaronmanfull www.jeadigitalmedia.org
More than Awareness… Deciding who and what you are as a publication (your attitude) Creating ways to communicate that to your audience What will make them want to develop a relationship with your publication? What do you have to offer them?
two-fold What do we need to do to get them there?What does your publication need to be when they arrive?
Screensavers Wallpapers Buddy Icons Music Posters Facebook and MySpace profiles Mobile games, Online games Phone wallpapers, ring tones, texts Web site with video, forums, blogs, audio slide shows, contests, interaction, etc. eNews alerts your news
Up the Game Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.
How to get prizes Request items from large companies or those that advertise with you. You can exchange a product for some ad space. Gomoxieis also a website that sends your publications free things that you may give out as prizes.
E-news letter The e-news letter helps promote the publication and its web site. Benefits? Instead of receiving regular mail, with the e-news letter, subscribers are only a click away from being taken to the web site for an opportunity to interact with your publication.
publicity creating awareness Knight Life Podcast Aaron ManfullMedia Adviser (NBCT, MJE) JEA Digital Media ChairFrancis Howell North High School, St. Charles, Mo firstname.lastname@example.org twitter.com/manfull facebook.com/aaronmanfull www.jeadigitalmedia.org