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Moving to the Internet - Steps 1-5

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This preso included the first five tips I gave for schools looking to move online. This is for the presentation I gave at the ASNE Reynolds High School Journalism Institute at Arizona State University …

This preso included the first five tips I gave for schools looking to move online. This is for the presentation I gave at the ASNE Reynolds High School Journalism Institute at Arizona State University in June of 2011.

Published in: Education, News & Politics

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Transcript

  • 1. Publications 2.0
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8. Joomla 2008-2010 Wordpress 2010-current
  • 9. Give Your Publication An Online Presence Stop Thinking About Doing It Start Today
  • 10. Everything must revolve around it. This is not an extra appendage. 1
    • Put an editor in charge
    • Offer incentives for students. Writing for the Web shouldn ’t be used as punishment.
    • Create positions that revolve around the web
  • 11. Class Structure newspaper yearbook Writers Designers Photographers Writers Designers Photographers
  • 12. Class Structure newspaper yearbook Writers Designers Photographers Some Web Video newspaper Writers Designers Photographers Some Web
  • 13. Class Structure newspaper yearbook digital media Writers Designers Web Video Photographers Some Writers Some Designers Writers Designers
  • 14. Editor Roles Social Networking Web Editor Beats Digital Media Director Photo Editor Video/ Podcast Editor Publicity EIC Digital Media
  • 15. Define your purpose. What is your mission? 2
    • How do each of the student media at the school differ?
    • What niche will the Web find itself fitting into?
  • 16. Develop a sitemap. 3
  • 17. Get an easy, memorable URL. Our progression: FHN026.com Northstartoday.com Excaliburyearbook.com FHNtoday.com (considered francishowellnorth.com) 4
  • 18.
    • Ways of going about it:
    • Putting PDFs of your publication online ( issuu.com )
    • Using an application like Dreamweaver
    • Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress
    Choose your platform 5
  • 19.