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Moving Online Part 2: The second 5 tips
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Moving Online Part 2: The second 5 tips

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These are the second set of 5 tips I gave to advisers at the ASNE Reynolds High School Journalism Institute at ASU in June of 2011.

These are the second set of 5 tips I gave to advisers at the ASNE Reynolds High School Journalism Institute at ASU in June of 2011.

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Transcript

  • 1. Publications 2.1
  • 2.  
  • 3.
    • Everything must revolve around it.
    • Define your mission. What ’s your purpose.
    • Develop a sitemap.
    • Get an easy, memorable URL.
    • Choose your platform.
    My five previous points…
  • 4.
    • Books
    • Find free tutorial handouts and videos by searching the Web
    • Pay for video tutorials from some place like Lynda.com
    • Hire someone in your community to come in and train you and your staff (they may even do it for free)
    Learn all you can about the platform you choose 1
  • 5.
    • Make it a part of your news organization, not just a novelty or an “extra” – establish beat reports
    • Teach editors/staff how to post their own content
    • Make Web postings part of the grading criteria – don ’t use Web work as punishment
    • Plan special coverage for the Web. Don ’t just regurgitate.
    Develop a system for generating frequent updates 2
  • 6.
    • North Central High School - Indiana
  • 7.
    • Options for beats include: - Daily News Stories - Sports Scores - Blogs - Social Media - Multimedia - Assigning beats - Overseeing Sports Scores - Live Game Coverage - (Insert Your Idea Here)
    • Francis Howell North High School – Missouri
  • 8.  
  • 9.
    • Carmel High School - Indiana
  • 10.
    • Start trying to just get a new story and photo up each day
    • Each month, try something new: add Twitter, Facebook, short videos, photo galleries, etc.
    Start small and add in small increments 3
  • 11.
    • Work with existing events first and tie in with the print publication
    • Expand to include other, web-only stories
    • Coveritlive, Livestream, Ustream, Soundslides, Smugmug,
    • Tools such as ‘College Guide’ or ‘Guide for New students’
    After you get a solid foundation, look to add bells and whistles 4
  • 12.
    • Wait to promote widely until a system is in place and working
    • E-mail alerts
    • Twitter & Facebook
    • News Web site as in-school home page
    • Contests
    • Cross-promotions between print and Web (QR Codes)
    Promote what you do every chance you get 5
  • 13.  

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