Moving Online Part 2: The second 5 tips

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These are the second set of 5 tips I gave to advisers at the ASNE Reynolds High School Journalism Institute at ASU in June of 2011.

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Moving Online Part 2: The second 5 tips

  1. 1. Publications 2.1
  2. 3. <ul><li>Everything must revolve around it. </li></ul><ul><li>Define your mission. What ’s your purpose. </li></ul><ul><li>Develop a sitemap. </li></ul><ul><li>Get an easy, memorable URL. </li></ul><ul><li>Choose your platform. </li></ul>My five previous points…
  3. 4. <ul><li>Books </li></ul><ul><li>Find free tutorial handouts and videos by searching the Web </li></ul><ul><li>Pay for video tutorials from some place like Lynda.com </li></ul><ul><li>Hire someone in your community to come in and train you and your staff (they may even do it for free) </li></ul>Learn all you can about the platform you choose 1
  4. 5. <ul><li>Make it a part of your news organization, not just a novelty or an “extra” – establish beat reports </li></ul><ul><li>Teach editors/staff how to post their own content </li></ul><ul><li>Make Web postings part of the grading criteria – don ’t use Web work as punishment </li></ul><ul><li>Plan special coverage for the Web. Don ’t just regurgitate. </li></ul>Develop a system for generating frequent updates 2
  5. 6. <ul><li>North Central High School - Indiana </li></ul>
  6. 7. <ul><li>Options for beats include: - Daily News Stories - Sports Scores - Blogs - Social Media - Multimedia - Assigning beats - Overseeing Sports Scores - Live Game Coverage - (Insert Your Idea Here) </li></ul><ul><li>Francis Howell North High School – Missouri </li></ul><ul><li> </li></ul>
  7. 9. <ul><li>Carmel High School - Indiana </li></ul>
  8. 10. <ul><li>Start trying to just get a new story and photo up each day </li></ul><ul><li>Each month, try something new: add Twitter, Facebook, short videos, photo galleries, etc. </li></ul>Start small and add in small increments 3
  9. 11. <ul><li>Work with existing events first and tie in with the print publication </li></ul><ul><li>Expand to include other, web-only stories </li></ul><ul><li>Coveritlive, Livestream, Ustream, Soundslides, Smugmug, </li></ul><ul><li>Tools such as ‘College Guide’ or ‘Guide for New students’ </li></ul>After you get a solid foundation, look to add bells and whistles 4
  10. 12. <ul><li>Wait to promote widely until a system is in place and working </li></ul><ul><li>E-mail alerts </li></ul><ul><li>Twitter & Facebook </li></ul><ul><li>News Web site as in-school home page </li></ul><ul><li>Contests </li></ul><ul><li>Cross-promotions between print and Web (QR Codes) </li></ul>Promote what you do every chance you get 5

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