Going Online Part 2 - JEA/NSPA San Francisco 2013

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This is a presentation I did at the 2013 JEA/NSPA National High School Journalism Convention in San Francisco. It dealt with helping schools with what to do once they were online.

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Going Online Part 2 - JEA/NSPA San Francisco 2013

  1. 1. @Publications 2.1You’re up and moving.Now what?continuecontinue
  2. 2. @#hsjSF@manfullaaronmanfull.comJEADigitalMedia.orgtheNext26.comMediaNowSTL.com
  3. 3. @• Everything must revolve around it.• Define your mission.What’s your purpose.• Develop a sitemap.• Get an easy, memorable URL.• Choose your platform andlearn* all you can about itMy five previous points…
  4. 4. @11•Make it a part of your news organization, not just anovelty or an “extra” – establish beat reports•Teach editors/staff how to post their own content•Make Web postings part of the grading criteria –don’t use Web work as punishment•Plan special coverage for the Web. Don’t justregurgitate.Develop a system for generatingfrequent updates
  5. 5. @N A M E W E E K S 1 , 5 , 9 W E E K S 2 , 6 , 1 0 W E E K S 3 , 7 , 1 1 W E E K S 4 , 8 , 1 2 B E A TA ld e r f e r, S a m W e b m a s t e r B lo g W e b m a s t e r B lo g n / aA lle n , D a k o t a A S , B U B L B U , T C H L D e a n sA lv a r a d o , T o n y D Y S T , S A T A S , B U B L B U n o b e a t , y o u p i c k *A y e r s , J e s s ic a B U , O T T H L A S , B U B L B e s t B u d d ie sB a r r y , A d r ie n n e B L , T C B U P O D A S , B U R ic k G r a n lu n dB a t e s , K e lle y A S , B U B L B U , S R P O D T r a c k ( b o t h )B a u g h , K y le B lo g E d it o r B lo g E d it o r n / aB a y , I z z y D Y S T , S A T A S , B U B L B U L e a r n in g C e n t e rB e c k e r, G r a y s o n B U , T L G I I W P A S , B U B L n o b e a t , y o u p i c k *B U P O D A S , B U n o b e a t , y o u p i c k *B o e g lin , C la ir e A S , B U B L , S A T B U P O D S t u d e n t C o u n c ilB o o t s , C a l D Y S T , T W S S A S , B U B L B U C h u c k J o n e sB o u k a i, A m it B U , S R H L A S , B U B L , T W S S K a r o n W a l la c eB r e w s t e r, K e v in B L B U , O T T P O D A S , B U J o e K in gB r i z z i, C a t h r y n A S , B U B L B U H L , O T T B a s il S m o t h e r m a nC a r d w e ll , B e n E d it o r B lo g E d it o r B lo g n / aC a r t e r, N o e ll e D Y S T A S , B U B L B U , T C T r a c i R o d g e r sC a s e y , B e n B U I I W P, S A T A S , B U B L n o b e a t , y o u p i c k *C la r k , A llis o n B L , T C B U P O D A S , B U E d C o le m a nC o n n o r, G a r r e t t A S , B U B L , S R B U H L B a s e b a llC r o g h a n , R e y n D Y S T A S , B U B L B U , S A T G o lf ( b o t h )C u m m in g , J a c k B U , S A T I I W P A S , B U B L C r o s s C o u n t r y ( b o t h )D a n n , C o n n ie E d it o r B lo g E d it o r B lo g n / aD o r s o n , D a n ie l B L , O T T B U I I W P , O T T B U J u n io r C l a s s C o u n c ilD u g a n , T im B U , S R B L , O T T B U I I W P S o c c e r ( b o t h )E ls e r, S im o n D Y S T B U B L , T C B U , S R C o m p a r a t iv e R e lig io nE n g , M o lly B U H L , T W S S B U , S A T B L n o b e a t , y o u p i c k *E r w in , A lic ia B L B U , T L G I I W P B U , T W S S C a f e t e r iaF a ir c h ild , A u d r e y B U , O T T B L , S A T B U H L n o b e a t , y o u p i c k *F a lc o n , A s h le y H L B U B L , T W S S B U , S A T S e n io r C la s s C o u n c ilF a r r ie s , A n d r e w B U D Y S T B U , T L G B L , S R n o b e a t , y o u p i c k *F i lip o w , E m m a B L , T W S S B U I I W P B U , T L G W r e s t lin gF r e e m a s , J e s s ic a B U , S R B L B U , O T T H L J E LG a llie n e , K a t y H L , T L G B U B L B U , T O T A n / aG e lb e r t , R a c h e l B U D Y S T , S R B U B L , S R n o b e a t , y o u p i c k *B e lt z h o o v e r, R a c h e l B L , O T TNorth Central High School - Indiana
  6. 6. @Carmel High School – Indiana
  7. 7. @Carmel High School - Indiana
  8. 8. @Options for 3 include:•Write a story•One photo unit•Design a page/spread•Web coverage team•Multimedia•Sports scores (limited)•Social media (limited)•Web features•Copy (limited)•Web team•Announcements (limited)•Advertising•Publicity•Pitch an IdeaFrancis Howell North High School – Missouri
  9. 9. @• Create a series of How-to videos using Jing• Make checklists that include screenshots• Post standard file sizes next to computers oron desktop notes• Appoint someone to send weekly reminders tocontent providers for the week they are scheduled•Make sure content providers get feedback from staffMake resources for staff easilyavailable22
  10. 10. @http://fhntoday.com/resources/
  11. 11. @• Create a series of How-to videos using Jing• Make checklists that include screenshots• Post standard file sizes next to computers oron desktop notes• Appoint someone to send weekly reminders tocontent providers for the week they are scheduled•Make sure content providers get feedback from staffMake resources for staffeasily available22
  12. 12. @•Start trying to just get a new story andphotoor photo gallery up each day•Each month, try something new: add social(Twitter, Instagram, Vine, etc.) shortvideos, calendars, sports scores…Start small and add in smallincrements33
  13. 13. @•Work with existing events first and tie in withthe print publication•Expand to include other, web-only stories•Coveritlive, Livestream, Ustream,Soundslides, Smugmug, Thinglink•Evergreen content such as ‘College Guide’or‘Guide for New students’After you get a solid foundation,look to add bells and whistles44
  14. 14. @
  15. 15. @•Work with existing events first and tie in withthe print publication•Expand to include other, web-only stories•Coveritlive, Livestream, Ustream,Soundslides, Smugmug, Thinglink•Evergreen content such as ‘College Guide’or‘Guide for New students’After you get a solid foundation,look to add bells and whistles44
  16. 16. @•Wait to promote widely until a system is in placeand working•Email alerts•Twitter & Facebook•News website as in-school home page•Contests•Cross-promotions between Print, WebPromote what you do everychance you get55
  17. 17. @aaronmanfull.com @manfull JEADigitalMedia.orgNext26.com MediaNowSTL.com

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