CSPA 2012: Moving Online - Part 1

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This is the first of two sessions Aaron Manfull gave at the CSPA high school journalism convention at Columbia University March 15, 2012. This session deals with planning for an online move.

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CSPA 2012: Moving Online - Part 1

  1. 1. Publications 2.0 The time is now to move your publication online. start here @
  2. 2. #CSPAsc12@manfullaaronmanfull.comJEADigitalMedia.orgtheNext26.com @
  3. 3. @
  4. 4. @
  5. 5. @
  6. 6. @
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  8. 8. Joomla 2008-2010@
  9. 9. WordPress 2010-current @
  10. 10. Give Your Publication An Online PresenceStop Thinking About Doing It Start Today @
  11. 11. Everything must revolve around it.1 This is not an extra appendage.•Put an editor in charge•Offer incentives for students. Writing for the Web shouldn’t be used as punishment.•Create positions that revolve around the web @
  12. 12. Class Structure newspaper yearbook Writers Writers Designers Designers Photographers Photographers @
  13. 13. Class Structure newspaper newspaper yearbook Writers Writers Designers Designers Photographers Photographers Some Web Some Web Video @
  14. 14. Class Structure newspaper digital yearbook media Writers Web Writers Designers Video Designers Photographers @
  15. 15. Editor Roles EIC Digital Media Digital Web Editor Publicity Media Director Beats Social Video/ Photo Networking Podcast Editor Editor @
  16. 16. Define your purpose.2 What is your mission? •How do each of the student media at the school differ? •What niche will the Web find itself fitting into? @
  17. 17. Develop3 a sitemap. @
  18. 18. 4 Get an easy, memorable URL. Our progression: FHN026.com Northstartoday.com Excaliburyearbook.com FHNtoday.com (considered francishowellnorth.com) @
  19. 19. 5 Choose your platform Ways of going about it: •Putting PDFs of your publication online (issuu.com) •Using an application like Dreamweaver •Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress @
  20. 20. aaronmanfull.com @manfull JEADigitalMedia.org @

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