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Adviser Playbook - MIPA 2011
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Adviser Playbook - MIPA 2011

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This is Aaron Manfull's presentation from the 2011 Missouri Interscholastic Press Association's adviser session at J-Day.

This is Aaron Manfull's presentation from the 2011 Missouri Interscholastic Press Association's adviser session at J-Day.

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  • Rethinking your newsroom. - don’t be afraid to change the plays, move people around and try them in new roles. Your newsroom as it was won’t succeed if you keep using the same old playbook. The old saying, if it aint broke, don’t fix it, doesn’t work here. If you’re moving on the Web, whatever system you have is broken. You can’t fit it into an existing structure and if you want it to work well you’ve got to rethink everything about the program – which may make you work collaboratively if there are multiple ones of you.- What I’m about to talk about today should give you some ideas and have you think outside your comfort zone a bit. There are a few ways to go about this. While I don’t exactly know what will work for you, I know that if you want to have a scholastic newsroom of the 2010s you need to be open to doing things other ways.
  • The “oldbies” might not buy into it right away but the younger ones you can put into it early and it will become what they are used to.VISUALS: bigger picture; long term
  • VISUAL: writing, design, photo, web, video – Ball state- This deals with how they are dealing with incoming freshmen and exposing them to things early rather than waiting until Junior or Senior year to get to these things.
  • Visual: add screen shot of fhntoday.com and buildYou have to start infusing the Web into your lessons and making the new kids think that all of this is ‘just how it is’. People already on staff may feel like it’s more work, intro students might see it just ‘how things are’You may see this as something that will take longer to reap the benefits of the hard work – however, if you want the change to be permanent and stick, quick fixes aren’t going to do the job. You’ve got to see the larger picture.
  • One simple way you can start infusing Web into their stories it to teach them how to add hyperlinks to their stories.
  • Talk here about allowing to shoot with point and shoot cameras, cell phones.Then discuss using resizeyourimage.com to format the photos to the right size.Add strong, short headlinesAdd A tweet or post for Facebook to promote.This gets them seeing the larger picture with things.
  • Jea digital media site – search “betsy” Using google docs Everyone has access to Microsoft wordCan edit on off daysStaffers can’t leave copy at homeThe editing process can move along much more quicklyI just get my students in intro use to at least emailing me a digital copy (Allows for the Web team to use) and starts the process of what staff will be like so transition isn’t so toughIt’s a forced issue once they are on staff
  • The two class structure to three-class1) Newspaper and Yearbook: Writers, designers, photographers (under each)2) Yearbook, Newspaper, newspaper – build to that as the new3) Second newspaper hour splits off and becomes web, photo, video with small portion of writers; other two have the majority of writers4) Final one is no newspaper or yearbook; just two hours of people who do everything and a digital media hour Moved to 2 newspapers with a yearbook hour and problems that created
  • My change was born out of necessity
  • Broadcast used to be dead. Expensive and no outlet for showcasing. VCR tape in library. Now, cheaper and Web is a HUGE audience.
  • Maestro concept could be talked about here; the editors need to make that happen.Build thisSocial NetworkingWeb (2)BeatsDigital Media DirectorPhoto EditorVideo/Podcast EditorPublicityEIC digital Media
  • Two points:Have to assign it, can’t just assume they’ll get it done.Can’t have them see it as punishment
  • North Central High School: Rotating system with different types of stories from news to short features to lists. Central Focus: Intro kids do two beat stories per month on a club. FHH: Multimedia, scores, sports, clubs, social media

Transcript

  • 1. Aaron Manfull, Media AdviserFrancis Howell North High School, St. Charles, Mo.JEADigitalMedia.org
  • 2.
  • 3. It’s not 1993 anymore
    Advising a 2011 Newsroom
    • Rethink your newsroom
    • 4. Rework your playbook
    • 5. Refresh your content
  • Intro Classes
    Think BIG picture.
  • 6. Intro Classes
    Similar approach by some big universities
    Writing
    Design
    Photo
    Web
    Video
  • 7. Intro Classes
    Get them to buy into the web
  • 8. Add hyperlinks to their stories
  • 9. Add photos to their stories
  • 10. Intro Classes
    Get used to sharing files electronically.
  • 11. Intro Classes
    Allow them to get online bylines
  • 12. Publication Staffs
    Making the transition
    Have them set 3 goals for the year
    Work to get buy-in from the masses
    Have a program-friendly URL
    Work to take away something to ‘balance’ things
    Start simple and build over time
    Start with reduced standards, build over time
    Start with fewer options, build over time
    Let your wild students run wild
    Don’t let web-work serve as punishment
    If you’re going to micro-manage, just don’t go online. Your brain will explode.
  • 13. Class Structure
    Scenario 1
    yearbook
    newspaper
    Writers
    Designers
    Photographers
    Writers
    Designers
    Photographers
  • 14. Class Structure
    Scenario 2
    newspaper
    newspaper
    yearbook
    Writers
    Designers
    Photographers
    Some Web
    Video
    Writers
    Designers
    Photographers
    Some Web
  • 15. Class Structure
    Scenario 3
    digital media
    newspaper
    yearbook
    Web
    Video
    Photographers
    Some Writers
    Some Designers
    Writers
    Designers
    Writers
    Designers
  • 16. Class Structure
    Scenario 4
    digital media
    media
    media
    Web
    Video
    Photographers
    Writers
    Designers
    Writers
    Designers
  • 17. Class Structure
    Scenario 5
    digital media
    media
    Web
    Video
    Photographers
    Writers
    Designers
  • 18. Rethinking your playbook,
    means you will work smarter, not harder.
  • 19. Editor Roles
    Most everything stays the same.
    EIC Digital Media
    Digital
    Media Director
    Web Editor
    Publicity
    Video/
    Podcast
    Editor
    Photo
    Editor
    Social
    Networking
    Beats
    (Presenter’s Note: This is not the devil’s tool.)
  • 20. Staff Duties
    Let them own it.
  • 21. the web is everyone’s.
    everyone has a beat.
    In the 2011 Newsroom _______.
  • 22.
    • North Central High School - Indiana
  • Options for beats include: - Daily News Stories - Sports Scores - Blogs - Social Media - Multimedia - Assigning beats - Overseeing Sports Scores - Live Game Coverage - (Insert Your Idea Here)
    • Francis Howell North High School – Missouri
  • 23.
    • Carmel High School - Indiana
  • Use Google for communication: Gmail & Docs
  • 24. My advice
    The nasty “G” Word - Grading
  • 25. My advice
    Standardized Testing
    The nasty “G” Word - Grading
  • 26. The nasty “G” Word - Grading
    My advice
    Keep it simple
    Make sure they have some sort of job description/expectations
    Have it deadline based
    Have editors help with tracking via a shared spreadsheet
    Go with a holistic approach
    You also use observation, self evals, informal conferencing, formal conferencing
    “Give ‘em all A’s.”
  • 27. Recruiting
    My advice
    Signs and announcements are fine but will only get you so far
    Middle School
    Personal Invites from me
    Invites from staffers – bring a friend to the meeting
    Get names of people who would fit from coaches and other teachers
    Set some space aside online for info
    Mail home flyers
    House ad space in newspaper/inserts. Plan a paper before registration
    Use social media/have staffers use social media