Betabrand's Bet on Building a Loyal Community

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Betabrand's ability to create passion for its products and to capture the imagination of its customers is due to a smart, irreverent voice driven by their core audience. With a focus on entertaining content directed to a specific demographic, Betabrand has been immensely successful in building a loyal community and establishing a brand identity. Hear Aaron Magness, vp of marketing for the company, explain Betabrand's unique content strategy and how brands can find their personality.

Published in: Marketing, Lifestyle, Business
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Betabrand's Bet on Building a Loyal Community

  1. 1. 1@macknuttie Aaron Magness @macknuttie Aaron Magness @macknuttie
  2. 2. 2@macknuttie OUR MOTTO AN EVIL MULTINATIONAL CORPORATION HAS TO START SOMEWHERE. FOR NOW: PANTS! “ “
  3. 3. 3@macknuttie 99% FICTION 1% FASHION
  4. 4. 4@macknuttie
  5. 5. 5@macknuttie CORDAROUNDS THE CROTCH HEAT INDEXHEAT INDEX
  6. 6. 6@macknuttie FACT: CORDAROUNDS DRASTICALLY LOWER YOUR CROTCH HEAT INDEX.
  7. 7. 7@macknuttie FASHION FW:
  8. 8. 8@macknuttie
  9. 9. 9@macknuttie FACT: VAGISOFT IS THE 2ND SOFTEST THING IN THE UNIVERSE
  10. 10. 10@macknuttie TURNS OUT, BIKERS ARE BLOGGERS AND VICE-VERSA.
  11. 11. 11@macknuttie DRESS PANT SWEATPANTS TAILORED FOR TWEETS Hate + Love = Traffic
  12. 12. 12@macknuttie Industry news! AT LAST… SOCK INSURANCE!
  13. 13. 13@macknuttie EXECUTIVE HOODIE NEWS JACKING
  14. 14. 14@macknuttie HELP ME, HELP YOU DRESS PANT YOGA PANTS
  15. 15. 15@macknuttie NEW IDEAS NON-STOP
  16. 16. 16@macknuttie Digital Photos plus Cheap Storage plus Social Networks equals An Infinite Clothing Catalog
  17. 17. 17@macknuttie MODEL CITIZEN
  18. 18. 18@macknuttie AT LAST… IT’S FASHIONABLE TO BE: DRUNK & BLURRY. BLURRY & OVERWEIGHT. OVERWEIGHT & LOOK LIKE AN IDIOT. THANK YOU, INTERNET.
  19. 19. 19@macknuttie
  20. 20. 20@macknuttie
  21. 21. 21@macknuttie
  22. 22. 22@macknuttie
  23. 23. 23@macknuttie
  24. 24. 24@macknuttie
  25. 25. 25@macknuttie
  26. 26. 26@macknuttie
  27. 27. 27@macknuttie
  28. 28. 28@macknuttie
  29. 29. 29@macknuttie Connected consumers behave differently Over 20,000 uploaded photos Second purchase 36% faster Average Order Size 32% higher
  30. 30. 30@macknuttie Thanks for listening! Friends & Family Discount: macknuttie

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