Identify & Unlock Your Mobile Strategy

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Developing a mobile strategy can appear to be a huge and overwhelming process. At Clearly Innovative, we work with clients on a regular basis to assist them in developing a mobile strategy that aligns with business objectives and embraces the unique advantages that come from developing a mobile solution.

A common mistake when beginning the process of developing a mobile strategy is having unclear perspective of what “mobile” can be.

What’s A Mobile Strategy?
Mobile Strategy is not a technology or a project, but a practice. It is the alignment of consumer needs, business goals, and mobile technologies.

Do You Have the Right Team?
We have outlined the key areas needed to successfully guide any company or organization to convene the correct stakeholders to define a strategy to produce returns that exceed their investment. To ensure the success of your project, you will need to make sure to assemble the right team members. The following people need to be at the table when defining your strategy:

Vision: C-Suite level members (CEO, Directors, etc.)
Execution Lead: Communication Director / IT Manager
Target Audience Advocate: Board members, etc.
Technology Partner: Clearly Innovative

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Identify & Unlock Your Mobile Strategy

  1. 1. Identify and Unlock your ! Mobile Strategy EXPERT SERIES April 23, 2014
  2. 2. 2 We Are Clearly Innovative Overview / About Clearly Innovative Clearly Innovative builds mobile solutions for the leading mobile platforms. §  User Experience Experts §  End-to-End Mobile Services Provider §  Cross-Platform Development Expertise §  Certified Small Business (& minority-owned)
  3. 3. 3 We Are Clearly Innovative Our Clients Clearly Innovative has developed over 30 mobile solutions and served clients in various industries: §  Government §  Commercial §  Start-ups §  Non-profits
  4. 4. 4 We Are Clearly Innovative Why Mobile?! What’s a Mobile Strategy? ! Part I: Identifying! Workshop Agenda Part II: Unlocking! Part III: How We Can Help! Recap!
  5. 5. 5 We Are Clearly Innovative Please Ask Questions? + Ground Rule
  6. 6. 6 We Are Clearly Innovative Workshop Vocabulary §  Cross-Platform §  Mobile Solution §  Operating System §  User Experience §  Metric §  Enterprise §  Javascript !
  7. 7. 7 We Are Clearly Innovative Why Mobile? Why Mobile?
  8. 8. 8 We Are Clearly Innovative Mobile Love Why Mobile? 2 out of 3 people Check their phone at least once every hour. 1 in 10 Check EVERY 5 MINUTES = Opportunity! *HARRIS INTERACTIVE SURVEY, AUGUST 2013
  9. 9. 9 We Are Clearly Innovative Why Mobile is Important to You Why Mobile? §  90% of global organizations are planning to sustain or increase their investment in mobile technologies during the next 12 to 18 months. §  25% of online shopping occurs on mobile devices which accounts for $163 billion in sales in 2014. ! §  27% of companies across the globe plan to incorporate location-based marketing within the next year. *IBM Institute for Business Value Survey, 2014
  10. 10. 10 We Are Clearly Innovative Why Mobile? What’s a Mobile Strategy? + Why Mobile?
  11. 11. 11 We Are Clearly Innovative Mobile strategy is not a technology or a project, but a practice. It is the alignment of consumer needs, business goals, and mobile technologies. What’s a Mobile Strategy?
  12. 12. 12 We Are Clearly Innovative Queens Public Library What’s a Mobile Strategy?
  13. 13. 13 We Are Clearly Innovative Why Do I Need A Strategy? What’s a Mobile Strategy? Focus + Direction = Success
  14. 14. 14 We Are Clearly Innovative Any Questions? + Pause
  15. 15. 15 We Are Clearly Innovative Why Mobile? Part I: Identifying + Why Mobile? + What’s a Mobile Strategy?
  16. 16. 16 We Are Clearly Innovative Who should be apart of the process: §  Vision: C-suite level member (CEO, Director, etc.) §  Execution Lead: Communications Director / IT Manager §  Target Audience Advocate: Board member, etc. §  Technology Partner: Clearly Innovative Identify Your Mobile Team Part I: Identifying
  17. 17. 17 We Are Clearly Innovative The following are mobile experience categories: §  Messaging! §  Entertainment! §  Social Networking! §  Causal Games! §  Technology Specific! §  Brand Awareness & Marketing! Understanding the Experiences Part I: Identifying
  18. 18. 18 We Are Clearly Innovative •  Objectives •  Target Groups •  Context of Usage •  Problem Identification •  Measurable Metrics The Mobile Strategy Roadmap
 Part I: Identifying
  19. 19. 19 We Are Clearly Innovative •  Platform Strategy •  Solutions •  Life-cycle Plan •  Integration with Communication & Sales The Mobile Strategy Roadmap
 Part I: Identifying
  20. 20. 20 We Are Clearly Innovative Any Questions? + Pause
  21. 21. 21 We Are Clearly Innovative Why Mobile? Part II: Unlocking + Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying
  22. 22. 22 We Are Clearly Innovative §  What is the issue? §  Most common task? §  The need of our mobile consumers? Example: National Military Family Association To meet the needs of military families, we anticipate, listen, and react to their concerns. ! Exercise 1 / Problem Identification Part II: Unlocking
  23. 23. 23 We Are Clearly Innovative Using the following example, develop the value statement that addresses your problem in 5 words. Example: National Military Family Association Providing military families answers now.! Exercise 2 / Creating Value Part II: Unlocking
  24. 24. 24 We Are Clearly Innovative Set your objectives Each metric should be measurable §  Increase donations §  Reduce costs §  Recruit volunteers §  Increase number of social shares Exercise 3 / Measurable Metrics! Part II: Unlocking
  25. 25. 25 We Are Clearly Innovative Current vs. Desired Audience Mobile profile §  Devices §  Activities Demographics Historical Patterns! Exercise 4 / Know Your Audience Part II: Unlocking
  26. 26. 26 We Are Clearly Innovative Why Mobile? Part III: How We Can Help + Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking
  27. 27. 27 We Are Clearly Innovative §  Our Clarity workshops help organizations brainstorm and identify a valuable mobile solution. §  We challenge our clients to dive deep into their ideas through in-person workshops. §  You can experience Clarity as a full-suite of packages: §  Ideation & Discovery §  Mobile Design §  Prototyping & Validation Try Clarity Part III: How We Can Help
  28. 28. 28 We Are Clearly Innovative The discovery workshop provided true insight to the first phase of developing our mobile app ensuring we targeted the right audience. Marissa Jennings, Founder of SOCIALGirlz! Clarity Testimonial Part III: How We Can Help “ “
  29. 29. 29 We Are Clearly Innovative Why Mobile? Recap + Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking + Part III: How We Can Help
  30. 30. 30 We Are Clearly Innovative Let’s Talk Sign-up for a 1-on-1 consultation Learn more about us at www.clearlyinnovative.com Recognized with the "Mobile Innovator of the Year" award at Appcelerator's annual conference.

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