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START WITH WHY BY SIMON SINEK
P R E S E N T A T I O N B Y : A A R O N J O N E S
Intro: Why Start With
Why
Assume You Know
Carrots and Sticks
Golden Circle
This Is Biology
CDC
Emergence of Trust
How A Ti...
SIMON SINEK
Author “I imagine a world where
people wake up every
day inspired to go to work
and return home at the
end of ...
CARROT AND STICKS
Manipulation vs. Inspiration
• Price
• Fear
• Peer Pressure
GOLDEN CIRCLE
WHY
HOW
WHAT
THIS IS NOT AN…
O P I N I O N , T H I S I S … B I O L O G Y
A very basic human need, the need to belong, is
not rational, ...
THE EMERGENCE OF TRUST
Trust begins to emerge when we have a
sense that another person or organization
is driven by things...
HOW A TIPPING POINT TIPS
T H E E A R L Y M A J O R I T Y W O N ’ T T R Y S O M E T H I N G N E W
U N T I L S O M E O N E E...
START WITH WHY….
But Know How
Empowering the individual
spirit is WHY Apple exists.
Apple knows their WHY
and so
do we. Agree with them or
not,
we know ...
COMMUNICATION IS ABOUT LISTENING
THE ORIGINS OF A WHY
TAKE THIS BOOK OFF THE SHELF!
Aaron Jones Powerpoint on Start With Why
Aaron Jones Powerpoint on Start With Why
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Aaron Jones Powerpoint on Start With Why

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Transcript of "Aaron Jones Powerpoint on Start With Why"

  1. 1. START WITH WHY BY SIMON SINEK P R E S E N T A T I O N B Y : A A R O N J O N E S
  2. 2. Intro: Why Start With Why Assume You Know Carrots and Sticks Golden Circle This Is Biology CDC Emergence of Trust How A Tipping Point Tips Start With Why, But Know How Know Why Know How, Then What Communication Is Listening Origins of A Why CHAPTER SUMMARIZATION
  3. 3. SIMON SINEK Author “I imagine a world where people wake up every day inspired to go to work and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves.”
  4. 4. CARROT AND STICKS Manipulation vs. Inspiration • Price • Fear • Peer Pressure
  5. 5. GOLDEN CIRCLE WHY HOW WHAT
  6. 6. THIS IS NOT AN… O P I N I O N , T H I S I S … B I O L O G Y A very basic human need, the need to belong, is not rational, but it is a constant that exists across all people in all cultures
  7. 7. THE EMERGENCE OF TRUST Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain.
  8. 8. HOW A TIPPING POINT TIPS T H E E A R L Y M A J O R I T Y W O N ’ T T R Y S O M E T H I N G N E W U N T I L S O M E O N E E L S E H A S
  9. 9. START WITH WHY…. But Know How
  10. 10. Empowering the individual spirit is WHY Apple exists. Apple knows their WHY and so do we. Agree with them or not, we know what they believe because they tell us KNOW WHY KNOW HOW. THEN WHAT?
  11. 11. COMMUNICATION IS ABOUT LISTENING
  12. 12. THE ORIGINS OF A WHY
  13. 13. TAKE THIS BOOK OFF THE SHELF!
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