The Athlete's Foot Portfolio
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The Athlete's Foot Portfolio

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Collection of hi-profile projects during my employment with The Athlete\'s Foot. Please feel free to contact me with any questions or comments.

Collection of hi-profile projects during my employment with The Athlete\'s Foot. Please feel free to contact me with any questions or comments.

aaron.insel@gmail.com

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The Athlete's Foot Portfolio The Athlete's Foot Portfolio Presentation Transcript

  • Rbk I3 Pressure - 12/2003 HARDWOOD HOOKUPS HARDWOOD HOOKUPS HARDWOOD HOOKUPS NOW AVAILABLE I3 PRESSURE TEAM COLORS NBA HARDWOOD CLASSICS NIGHTS JERSEYS © 2003 Reebok Int'l. REEBOK, RBK and are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams. STRAIGHT ARM RINGER T: KINGS & LAKERS WATERFALL #2 RINGER T: BULLS & 76ERS (wht) CLIPPERS SPURS BULLS NOW AVAILABLE AVAILABLE AT WATERFALL #1 I3 PRESSURE TEAM COLORS JERSEYS: SPURS NBA HARDWOOD CLASSICS NIGHTS JERSEYS I3 PRESSURE TEAM COLORS © 2003 Reebok Int'l. REEBOK, RBK and are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams. NBA HARDWOOD SELECT LOCATIONS 01.15.04 CLASSICS NIGHTS JERSEYS FOR A LOCATION NEAR YOU CALL 1–800–353–FOOT © 2003 Reebok Int'l. REEBOK, RBK and are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams. SLAM Magazine full-page ad 76ERS KINGS HARDWOOD HOOKUPS LAKERS AVAILABLE AT I3 PRESSURE TEAM COLORS NBA HARDWOOD SELECT LOCATIONS 01.15.04 CLASSICS NIGHTS JERSEYS FOR A LOCATION NEAR YOU CALL 1–800–353–FOOT © 2003 Reebok Int'l. REEBOK, RBK and are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams. Pre-release bag stuffer flyer Window sign for look fixture 38x50 I3 Pressure fixture - merchandised mock-up
  • N is for fit - 11/2004 Billboard New Balance vendor specific shoe chart Lease line/ladder sign 24x84 Window sign for look fixture 38x50 { fitprint scanner pad stretch vinyl graphic Street Team coupon
  • Urban remodel - 10/2003 Stretch vinyl wallpaper graphic Two-phase lenticular vendor wall graphics Store photo with lenticular application Wall and Cash Wrap mock-up with wallpaper
  • “for her” store remodel - 3/2004 306 basketball cross- classics classic fitness training leisure outdoor running sandals tennis walking “for her” 17.5” ladder/seating unit toppers “for her” category ovals Adjusted back wall logo SALE SALE UP TO 40% 4 49 $ 98 $ 98 get OFF AND UP AND UP WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM exclusive CHECK A C C E P TA N C E REFUNDS/ SALE UP TO UP TO The Athlete's Foot gladly E XC H A N G E S 20% 50% available only at accepts personal checks The Athlete's Foot will gladly 9 for the amount of purchase $ 98 accept returns or exchanges only with: of all unworn merchandise WWW.THEATHLETESFOOT.COM > a valid U.S. driver's license OFF OFF purchased from any one AND UP > your name, street address and phone of our stores with: number imprinted on check WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM get > sales receipt (dated no more than We cannot accept: 30 days before return/exchange) > valid photo ID SALE Buy 1 Get 1 > money orders, cashier's checks, UP TO 25% credit card drafts, starter checks, Credit card purchase will be credited to business checks, and third-party the credit card and may not be returned FREE 19 $ 98 checks for cash. fit All returned checks are subject to Check purchases may not be returned for service fee. OFF cash until 10 days after purchase. AND UP The Athlete's Foot reserves the right Your choice of The Athlete's Foot 3 pack fit Equal or lesser value to refuse any check. WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM CAREER OPPORTUNITIES FREQUENT SALE Buy 2 Get 1 UP TO WWW.THEATHLETESFOOT.COM BUYER PROGRAM The Athlete's Foot offers a rewarding and 30% challenging future. Ask a Fit Specialist for Join the Frequent Buyers Program where details on how to join our dynamic team. FREE 29 $ 98 you can receive a pair of shoes for half get fit price with the purchase of five (5) pairs. Ask a Fit Specialist for details. OFF new AND UP Your choice of The Athlete's Foot Socks * Based on average price of shoes purchased. We Prefer Applies to socks priced up to $499 “for her” shade graphics Valid only at participating locations. Free socks of equal or lesser value WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM arrival SALE UP TO 33% 39 $ 98 WWW.THEATHLETESFOOT.COM OFF AND UP WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM “for her” policy sign “for her” 11x7 promo toppers “for her” ladder POP
  • New { fitprint classification POP - 12/2003 4TH QTR 2004 TECHNICAL SHOE CHART men’s women’s MOTION CONTROL STABILITY CUSHIONING MOTION CONTROL STABILITY CUSHIONING Designed to control mobile feet with Blend of cushioning and motion control Designed to maximize efficient runner Designed to control mobile feet with Blend of cushioning and motion control Designed to maximize efficient runner excessive pronation. that allow feet to pronate naturally. foot impact and runner with rigid arch. excessive pronation. that allow feet to pronate naturally. foot impact and runner with rigid arch. ROLLING IN NEUTRAL ROLLING OUT ROLLING IN NEUTRAL ROLLING OUT Asics GEL–Evolution Adidas Supernova Control New Balance 991 Asics GEL–Nimbus VI Asics GEL–Evolution Asics GT–1090 New Balance 991 Adidas Supernova Cusion Nike Air Zoom Swift IV MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY Asics GEL–Foundation Asics GEL–Kayano X New Balance 1221 Brooks Radius 04 Brooks Ariel Asics GT–2090 New Balance 1221 Asics GEL–Cumulus IV Nike Shox Bella MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY Brooks Beast Asics GT–2090 Nike Shox FSM Mizuno Wave Creation 5 New Balance 856 Asics GEL–Kayano X Reebok Premier Road Lite II Asics GEL–Nimbus VI Reebok Premier Cushion II DMX MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY Mizuno Wave Alchemy Brooks Adrenaline GTS 5 Reebok Premier Road Lite II Mizuno Wave Rider 7 Brooks Adrenaline GTS 4 Reebok Premier Road Plus Avia ECS 2060 Saucony Grid Trigon MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY New Balance 856 Mizuno Wave Mercury 4 Reebok Premier Road Plus Nike Air Zoom Miler Mizuno Wave Mercury 4 Saucony Grid Hurricane Avia ECS Euphoric MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY Mizuno Wave Nirvana Saucony 3D Grid Hurricane 6 Nike Air Zoom Swift IV Mizuno Wave Nirvana Brooks Dyad MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY New Balance 717 Saucony Grid T4 Reebok Premier Cushion II New Balance 717 Mizuno Wave Creation MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY New Balance 765 Saucony Grid Omni 4 Reebok Premier Ultra New Balance 765 Mizuno Wave Rider 7 MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY { fitprint technical shoe chart Old performance section setup for lit wall Old scanner POP VENDOR TECH SHEET GEL CUSHIONING SYSTEM Asic’s cushioning technology. Provides maximum shock HYDROFLOW Brook’s signature cushioning technology. It absorbs absorption. GRID WA VE TECHNOLOGY Saucony’s patented technology. A woven configuration shock, stabilizes the heel and returns energy back to the Mizuno’s cushioning technology. The only technology of hytrel filaments, which provides superior cushioning foot stride after stride. that combines two (2) distinctly different elements that IGS (Impact Guidance System) and stability by centering the heel on impact. Designed to absorb shock at the heel strike, guide the are both necessary in great running shoes. foot to a neutral position at mid-stance and maintain a PDRB (Progressive Diagonal Rollbar) This dual density post is biomechanically engineered to neutral foot position through toe-off. 30 DEGREE GRID VS–1 The 30 degree angled strands on the lateral side provide allow for the progressive pronation control as the foot VS-1 absorbs shock and enhances cushioning properties cushioning at the appropriate angle of impact. Upon heel rolls inward and creates a smoother transition from the by resisting compression set, thus extending the DUOTRUSS SYSTEM strike, the strands collapse forward to provide a smoother midstance phase into the propulsion phase. Two (2) density system that links the rearfoot and forefoot cushioning life of running shoes. transition while the 90 degree strands on the medial side to maintain midfoot support. provide stability and limit over-pronation. DRB ACCEL BIOLOCK High density molded TPU engineered into the midfoot for Biolock is simple, yet revolutionary heel-fit system that DUOMAX MEDIAL POST torsional stability. A softer density is placed on the lateral Provides static stability and supports the midfoot. Found allows for the best heel fit available and enhances ARCH-LOCK MIDFOOT WRAP The arch-lock midfoot wrap provides superior control and for smooth ride and a firmer density is placed on the in most stability and motion control shoes. Able to slow performance by eliminating heel slippage to reduce support by surrounding the midfoot area with overlasted medial for added stability. the rate of pronation for runners who overpronate. wasted motion. materials and locking them with the midsole unit. S257 SPEV A INTERCOOL Durable and energy efficient midsole compound utilized Provides increased midsole durability and shock Intercool solves the problem of heat and humidity build-up HRC (High rubber Compound) The forefoot HRC Pad provides responsive cushioning in as an insole board for even more cushioning and absorption. in a running shoe by incorporating a full-length ventilation the later stages of the gait cycle. The rearfoot HRC Pad flexibility. system in the sole of the shoe that removes heat and adds additional cushioning in the heel strike area. humidity from the foot through a system of ventilation BIOMORPHIC FITTM Provides enhanced upper fit and comfort while holes. HPR High density carbon rubber for increased traction and durability. decreasing potential for irritation. DMX FOAM ABZORB DMX Foam is a cushioning technology that is made from New Balance’s cushioning technology. Provides AIR SOLE a highly resilient compound that provides the ultimate in ADIPRENE maximum heel and forefoot shock absorption. Durable. Versatile. Revolutionary. Nike Air was the first cushioning and protection. DMX Foam is made of a Maximizes heel protection and stability through superior air technology developed Nike, and it changed the way softer compound that provides cushioning from heel to shock absorption and extra protection from harmful we think about cushioning: encapsulated air to cushion TS2 forefoot. impact forces. Transitional Support System. Pronation control and the footstrike in athletic shoes. smooth transition through gait cycle. DMX SHEAR ADIPRENE + SHOX Vertical/horizontal cushioning reduces stress of heel Maintains forefoot propulsion and efficiency by retaining A revolution in cushioning and impact protection. Nike ACTEV MIDSOLE A impact. natural propulsion forces for greater forefoot efficiency. Homogeneous foam cell structure resistant to Shox technology provides an optimal environment for compression set. cushioning, a slower rate of impact loading and a uniquely 3D UL TRALIGHT TORSION responsive feel. 3D Ultralight outsole material replaces traditional rubber Creates stability and control by allowing the natural ROLLBAR outsole construction to produce lighter, more flexible, rotation between the rearfoot and the forefoot while also Graphite rollbar is a lightweight flat or molded piece of ZOOM AIR smoother riding footwear. providing midfoot support. graphite material biomechanically positioned in the Lightweight, super-responsive performance cushioning. midsole, which maximizes rearfoot stability. Rollbar can Incredibly thin, Zoom Air brings the foot closer to the TPU TRANSITION BRIDGE CLIMACOOL be combined with a TPU medial and/or lateral post can ground, for optimal feel and aggressive maneuverability. Provides support for heel to forefoot transition while also Supplies ventilation and moisture management. This cre- provide excellent motion control. providing stability for the overpronator. ates a cooling effect for the entire foot and increases foot FOOTBRIDGE breathability. Climacool reduces discomfort of moisture Nike’s stability/motion control technology that provides a STABILITY WEB PLA Y DRY LINING build-up and overheating. Stability Web provides midfoot support and torsional firmer medial post to slow the rate of pronation in A moisture management system that helps keep you stability while reducing weight. overpronators. cooler, drier and more comfortable. Vendor tech sheet New { fitprint classification POP for scanner unit New { fitprint classification for performance section for lit wall
  • Locker Room new concept design - 5/2004 dressing room PANTONE 285 PANTONE 284 Locker Room - approved preliminary logo PANTONE 2592 PANTONE 287 Pantone swatch set table seating seating seating display seating seating seating table seating Wall design mock-up Locker Room floor plan Retail space mock-up