Discussing Design Without Losing Your Mind - SoCal UX Camp
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Discussing Design Without Losing Your Mind - SoCal UX Camp

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Getting feedback from clients, teams, and stakeholders can be terrifying. We’ve all had our designs berated during painful meetings that result in nothing actionable or useful. ...

Getting feedback from clients, teams, and stakeholders can be terrifying. We’ve all had our designs berated during painful meetings that result in nothing actionable or useful.

This presentation will provide tips and techniques for improving the conversations you ahve surrounding design with your teams, clients, and organizations.

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Discussing Design Without Losing Your Mind - SoCal UX Camp Discussing Design Without Losing Your Mind - SoCal UX Camp Presentation Transcript

  • DISCUSSDESIGN Without Losing Your Mind Adam Connor EXPERIENCE DESIGN DIRECTOR Aaron Irizarry SR. PRODUCT DESIGNER Saturday, May 31, 14
  • Something about pain in conversations. Conversations can hurt Saturday, May 31, 14
  • Saturday, May 31, 14
  • It’s laid out too much like [popular service]. We should be different. The new Spotify design is perhaps even worse than the old Spotify design. The visual hierarchy and underlying IA are terrible. No. That won’t work. What if we do it this way... It needs more flululululuh!! The wireframes are still not answering our problem and are not providing enough an easier solution for the page. Change the order of the screens so that the 3rd and first one are switched. It doesn't have enough spunk. What kind of company shuts down a much-loved service like Google Reader but keeps the vegetative Google Plus? We're disappointed in this solution. We're going to have our own designers come up with one. Looks ugly. Make it pretty. What. The hell. Is this? I would never use this. I don’t like the layout. We should make that a dropdown instead of radio buttons. None of this is what I asked for. This is terrible. I have no idea what the lines mean. I like the paper form better. I'm just not feeling it. I don't know what, but it isn't right yet. Just needs to be more innovative. Make it look more like SharePoint.Here is a rewrite. My intention is to sharpen the language, make it more precise. Saturday, May 31, 14
  • The new Spotify design is perhaps even worse than the old Spotify design. The visual hierarchy and underlying IA are terrible. No. That won’t work. What if we do it this way... Change the order of the screens so that the 3rd and first one are switched. What. The hell. Is this? We should make that a dropdown instead of radio buttons. None of this is what I asked for. Here is a rewrite. My intention is to sharpen the language, make it more precise. Saturday, May 31, 14
  • Critical thinking Saturday, May 31, 14
  • Critique Saturday, May 31, 14
  • There are two facets to critique: Giving & Receiving Saturday, May 31, 14
  • There are two facets to critique: Giving & Receiving INTENT At their foundation is Saturday, May 31, 14
  • Giving critique with the wrong intent is self focused. Saturday, May 31, 14
  • Giving critique with the right intent is objective focused. Saturday, May 31, 14
  • When giving critique... Use a filter. Gather initial thoughts and reactions. Revisit them in the right context. Saturday, May 31, 14
  • When giving critique... Don’t assume. Find out the reason behind thinking, constraints or other variables. Saturday, May 31, 14
  • When giving critique... Don’t invite yourself. Get in touch and ask to chat about the design. Saturday, May 31, 14
  • When giving critique... Lead with questions. Show an interest in their process. Saturday, May 31, 14
  • When giving critique... Talk about strengths. Critique isn’t just about the things that aren’t working. Saturday, May 31, 14
  • Receiving critique with the right intent takes humility and restraint. Saturday, May 31, 14
  • When receiving critique... Remember the purpose. Critique is about understanding and improvement, not judgement. Saturday, May 31, 14
  • When receiving critique... Think before responding. Do you understand what the critics are saying? Saturday, May 31, 14
  • When receiving critique... Participate. Analyze your proposed solution with everyone else. Saturday, May 31, 14
  • When receiving critique... Set the foundation. Use prior agreements and objectives to get everyone on the same page. Saturday, May 31, 14
  • A simple plan. Saturday, May 31, 14
  • What was the creator trying to achieve? Saturday, May 31, 14
  • What was the creator trying to achieve?How did they try to achieve it? Saturday, May 31, 14
  • What was the creator trying to achieve?How did they try to achieve it?How effective were their choices? Saturday, May 31, 14
  • How did they try to achieve it?How effective were their choices?Why is or isn’t what they did effective? What was the creator trying to achieve? Saturday, May 31, 14
  • Design Reviews Standalone Critiques Collaborative Activities Saturday, May 31, 14
  • A few things to keep in mind... Saturday, May 31, 14
  • The Rules Saturday, May 31, 14
  • Avoid problem solving. 1 The Rules Saturday, May 31, 14
  • Avoid problem solving. 2 Everyone is equal. 1 The Rules Saturday, May 31, 14
  • Avoid problem solving. 3 Everyone is a critic. 2 Everyone is equal. 1 The Rules Saturday, May 31, 14
  • 4 Avoid problem solving. The designer is responsible for next steps. 3 Everyone is a critic. 2 Everyone is equal. 1 The Rules Saturday, May 31, 14
  • Set the right foundation. Saturday, May 31, 14
  • Set your foundation with... Personas User Archetypes that describe their average behaviors, goals, expectations, knowledge, etc. Saturday, May 31, 14
  • Set your foundation with... Goals Desired, measurable outcomes of the user interacting with the product or service. Can be user oriented, business oriented or both. Saturday, May 31, 14
  • Set your foundation with... Principles Desired qualities or characteristics of the final solution. Saturday, May 31, 14
  • Set your foundation with... Scenarios Short narratives that the describe the desired behaviors, thoughts, reactions, emotions, etc. of the user as they move through a particular flow or use case. Saturday, May 31, 14
  • Design Reviews Standalone Critiques Collaborative Activities Saturday, May 31, 14
  • Saturday, May 31, 14
  • Saturday, May 31, 14
  • Critique is about iteration and improvement. So long as you’re looking to improve on whatever it is you’re doing, you’ve got an opportunity for critique. Saturday, May 31, 14
  • Who gets an invitation? Saturday, May 31, 14
  • Start things off on the right foot. Illustration by: Hugo A Sanchez Saturday, May 31, 14
  • Facilitating critique Saturday, May 31, 14
  • Facilitating critique Critique Goals Saturday, May 31, 14
  • Facilitating critique Critique Goals Active Listening Saturday, May 31, 14
  • Facilitating critique Critique Goals Round Robin & Quotas Active Listening Saturday, May 31, 14
  • Facilitating critique Critique Goals Round Robin & Quotas Direct Inquiry Active Listening Saturday, May 31, 14
  • Facilitating critique Critique Goals Round Robin & Quotas Direct Inquiry Six Thinking HatsActive Listening Saturday, May 31, 14
  • Facilitating critique Critique Goals Round Robin & Quotas Direct Inquiry Six Thinking Hats Facilitators Active Listening Saturday, May 31, 14
  • Yes. You will meet difficult people. Saturday, May 31, 14
  • What comes next? Saturday, May 31, 14
  • Design Reviews Standalone Critiques Collaborative Activities Saturday, May 31, 14
  • Design Reviews have their challenges. Saturday, May 31, 14
  • Solving the review problem Saturday, May 31, 14
  • Take control. Solving the review problem Saturday, May 31, 14
  • Take control. Recap objectives. Solving the review problem Saturday, May 31, 14
  • Take control. Pretend you’re dealing with difficult people. Recap objectives. Solving the review problem Saturday, May 31, 14
  • Don’t rely on them for critique. Take control. Pretend you’re dealing with difficult people. Recap objectives. Solving the review problem Saturday, May 31, 14
  • Design Reviews Standalone Critiques Collaborative Activities Saturday, May 31, 14
  • Artist Unknown The ever popular brainstorm Saturday, May 31, 14
  • Saturday, May 31, 14
  • Saturday, May 31, 14
  • Divergent Thinking Saturday, May 31, 14
  • Divergent Thinking Saturday, May 31, 14
  • Divergent Thinking Convergent Thinking Saturday, May 31, 14
  • Divergent Thinking Convergent Thinking Saturday, May 31, 14
  • Divergent Thinking Convergent ThinkingCritique Saturday, May 31, 14
  • Critique is at the core of collaboration. Saturday, May 31, 14
  • Thanks! Aaron Irizarry Sr. Product Designer aaron@thisisaaronslife.com @aaroni nasdaqomx.com For more thoughts on critique, communication and collaboration, check out: discussingdesign.com Saturday, May 31, 14