Gravy's proprietary technology empowers brands and businesses to know and act on their consumers' local offline experiential behavior.

1. September 2014
Offline Insights and Context Platform To Increase In-Store Visits, Engagement and Sales

2. of Overall US Commerce Occurs
Offline / Locally
Of Consumer Behavior Data Relates to
Offline Experiences
Incomplete Consumer Insights and Context
Yet,
only

3. Bridging the Gap
Gravy’s proprietary platform aggregates off-line consumer behaviours:
•
Understand customers’ local interests
•
Compare your customers’ engagement vs. competitors
•
Provide context to customer messaging
•
Increase in-store traffic and engagement
•
Drive revenue growth

4. Gravy brings the 4thDimension to Consumer Insights
WHEN
Time
WHO
Demographic
WHERE
Location
WHAT & WHY
Activity & Intent
PROF
I
LES
Local User Activities
Understand localevents that impact in-store visits
Understand local off-line behaviours and discover consumer activities and interests
Create data rich consumer off- line profiles
Enable personalization
Activate real-time contextual targeting and increase in-store visits, sales and local engagement

5. 4thDimension -Built on Our Proprietary Data Platform
Example:
DC Convention Center
Select -DC Convention Center Events in September
ICAAC Antimicrobial and Chemotherapy Convention
9/5
Washington Bridal Experience and Showcase
9/7
Cardiovascular Research Meeting
9/14
Fiesta DC Reception and Latino Gala
9/14
Messiah Foundation Universal Unification and Love
9/20
Night of Boxing
9/20
Congressional Black Caucus Foundation, Inc.
9/23
Master Yoga Tour
9/27
Location data is insufficient on it’s own. For real context & insights knowing the events and activities occurring is critical.

6. Gravy’s unique proprietary platform incorporates allthe local events, key venues, and competitor locations to contextualize consumer visits.
Location Dwell Time
Top Interests of Customers
Segmentation of Customers
Top Competitors Visited
Top Locations

7. Local Context
Consumer Insights
Purchase Triggers
Enhanced Experiences
Gravy Cloud Platform

8. Local Context
For each of your users/customers Gravy builds & maintains a Local Profile that provides a unique view into their local off-line activities, interests, experiences.

Proprietary local profiles

Unique customer segmentation

Activity & interest analysis

Local event attendance & relevance to your locations
PROPRIETARY PROFILES
& CONSUMER SEGMENTATION BASED ON WHAT USERS MOST ENJOY & DO AS PART OF THEIR DAILY LIVES.
UNDERSTAND

9. Consumer Insights
Gravy provides deep insights into your users’ visits to key locations, entry/exit data, dwell times & associated metadata.

When customers visit

How long they stay

Local places nearby your locations

Competitor benchmarking and analysis

Behavior analysis on what led to location visits
WHEN AND WHY CUSTOMERS ENTER YOUR LOCATIONS, YOUR COMPETITORS &
KEY NEARBY AREAS
KNOW

10. Purchase Triggers
Programmatic notifications to achieve your objectives based on business rules,
customer segmentation, time/geo location, customer
intent, and other metadata.Gravy delivers your personalized messages to the right customer exactly when it’s most likely to result in a sale or in-store visit.

Messaging services

Contextualization engine

Personalization capabilities
TURNKEY MESSAGING AND ACTIVATION TOOLS TO DRIVE CONSUMERS INTO
YOUR LOCATIONS AND
INCREASE SALES
ACT

11. Enhanced Experiences
Gravy aggregate all the events, experiences &
social media local to your customers. Intersecting this context with Gravy’s local profiles allows you to deliver unique content your customers value most. Gravy’s simple tools allow this content to be leveraged in any experience or touch point to keep customers engaged and to increase sales.

Local Events and Experiences

Social Experience 360
ALL OF THE LOCAL
EXPERIENCES, SOCIAL
& CONTENT YOUR
CUSTOMERS MOST LOVE
LOYALTY

12. Easy to Implement
Gravy provides API, SDK and integration support
Customer implements API in mobile app
Gravy begins collecting anonymous location data from customers’ users
Gravy platform develops consumer profiles and segments by matching location analytics against its comprehensive event and venue data
Customer accesses consumer local off-line insights and analytics via web portal
Optional: Customer uses Gravy platform to send targeted contextual messages to its customers

13. Partner with Gravy to better engage with your customers and to increase sales
Jeff White
703.728.2928
jwhite@findgravy.com
®