Search In A Recession - DPAC
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Search In A Recession - DPAC

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Presentation from DPAC II 10/27/08. Topic: "Is Search Recession-Proof?"

Presentation from DPAC II 10/27/08. Topic: "Is Search Recession-Proof?"

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Search In A Recession - DPAC Search In A Recession - DPAC Presentation Transcript

  • Is Search Recession Proof?
  • Our Panel
    • Gerry Bavaro , Executive Vice President, Didit
    • Patrick Harris , National Sales Manager, Search Agency Sales, Microsoft Advertising
    • Debbie Johnsen, Director of Interactive Marketing , Leading Hotels of the World
    • Aaron Goldman , VP, Marketing & Strategic Partnerships , Resolution Media
  • Agenda
    • Is Search Recession Proof?
    • Search Behavior in a Recession
    • Purchase Behavior in a Recession
    • Search Marketing Best Practices in a Recession
  • Is Search Recession Proof? YES!
  • Is Search Recession Proof? YES!
  • Is Search Recession Proof? NO!
  • Is Search Recession Proof? YES!
  • Is Search Recession Proof? YES, BUT…
  • Is Search Recession Proof? YES, BUT…
  • Is Search Recession Proof? YES!
  • Is Search Recession Proof? YES!
  • Search Behavior in a Recession
  • More Time Spent Online
  • The Internet as an Escape
  • Search Engines Frequented
  • 25% YOY Increase in Queries Source: comScore
  • Purchase Behavior in a Recession
  • Consumers are More Cautious
  • More Likely to Window Shop
  • CPG and Pharma Seem Safe
  • Search Marketing Best Practices in a Recession
  • Keyword Selection
  • Copy/Messaging Compete on Price Use words like cheap, discount, Free shipping, special offers, etc. www.LowestPrice.com The Brand Rules Focus on key brand attributes to differentiate your product. www.BestBrand.com
  • Landing Page Testing
  • Bid/Campaign Management
  • Fare Thee Well…