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RFP’s: Fundamentally Broken?
Step 1: Create RFP List http://www.studyzone.org/testprep/ela4/i/j0133299.gif
Step 1: Create RFP List http://blogs.theage.com.au/travel/awards.jpg
Step 1: Create RFP List http://malaland.files.wordpress.com/2007/08/a-million-dollars.jpg
Step 1: Create RFP List http://www.cartoonstock.com/newscartoons/cartoonists/cga/lowres/cgan656l.jpg
Step 2: Issue RFP Questionnaire http://blogs.mysanantonio.com/weblogs/clockingin/questionnaire.jpg
Step 2: Issue RFP Questionnaire http://www.chromosome18.org/Portals/C18/Images/genetics/Telephone%20Book%201.jpg
Step 2: Issue RFP Questionnaire http://theinspirationroom.com/daily/print/2007/5/STA-sale-drop-everything.jpg
Step 3: Q & A http://www.thejournal.com/images/vault/a3407.gif
Step 3: Q & A http://www.cartoonstock.com/newscartoons/cartoonists/mba/lowres/mban1616l.jpg
Step 4: Review RFP Responses  http://www.jevin.net/images/pileofpaper.gif
Step 4: Review RFP Responses  www.amgolfscores.com/Images/scorecard.gif
Step 5: Select Finalists http://3.bp.blogspot.com/_qO-xErp-aOY/RwzTrDHE_RI/AAAAAAAAAdQ/DzpVFl1e2MM/s320/veruca_salt.jpg
Step 5: Select Finalists http://www.cartoonstock.com/newscartoons/cartoonists/jha/lowres/jhan353l.jpg
Step 6: Finalist Presentations www.cartoonstock.com/lowres/msh0072l.jpg
Step 6: Finalist Presentations http://media.photobucket.com/image/smoke%20and%20mirrors/swannsonng/i_am_all_smoke_and_mirr...
Step 7: Negotiations http://www.concurringopinions.com/archives/Negotiating.jpg
Step 7: Negotiations http://www.cartoonstock.com/lowres/ndi0739l.jpg
Step 8: Select Winner http://www.lakesideinn.com/Images/WOF%20WINNER%204-06.jpg
Step 9: Live Happily Ever After http://www.spadaphotography.com/portraits/bride_and_groom_hand_in_hand_on_beach.jpg
Step 10: Rinse and Repeat http://eliaragoldman.blogspot.com/2008/06/rinse-lather-and-repeat.html
There Has to be a Better Way http://cache.gawker.com/assets/images/gizmodo/2008/11/iphone-jd.jpg
There Has to be a Better Way http://twitter.com/Jkretch/status/1596088784
There Has to be a Better Way http://mentalhealthhumor.today.com/files/2008/05/mhh_pear_500.jpg
There Has to be a Better Way http://psp.9lives.be/files/images/packshots/large/2606-6.jpg
Is It Time for the RFP to RIP? http://www.popsci.com/files/imagecache/article_image_large/files/articles/rip.jpg
The View from the Trenches http://news.bbc.co.uk/nol/shared/spl/hi/picture_gallery/07/magazine_faces_of_battle/img/3.jpg
The View from the Trenches <ul><li>Tony Bombacino ,  Chief Marketing Officer , Restaurant.com  </li></ul><ul><li>Tom Kuthy...
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RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

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Is it time for the RFP to RIP? Take a journey through Google images for a cynical look at the SEM client/agency RFP process and ways to improve it.

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Transcript of "RFPs - Fundamentally Broken? Search Insider Summit 5-8-09"

  1. 1. RFP’s: Fundamentally Broken?
  2. 2. Step 1: Create RFP List http://www.studyzone.org/testprep/ela4/i/j0133299.gif
  3. 3. Step 1: Create RFP List http://blogs.theage.com.au/travel/awards.jpg
  4. 4. Step 1: Create RFP List http://malaland.files.wordpress.com/2007/08/a-million-dollars.jpg
  5. 5. Step 1: Create RFP List http://www.cartoonstock.com/newscartoons/cartoonists/cga/lowres/cgan656l.jpg
  6. 6. Step 2: Issue RFP Questionnaire http://blogs.mysanantonio.com/weblogs/clockingin/questionnaire.jpg
  7. 7. Step 2: Issue RFP Questionnaire http://www.chromosome18.org/Portals/C18/Images/genetics/Telephone%20Book%201.jpg
  8. 8. Step 2: Issue RFP Questionnaire http://theinspirationroom.com/daily/print/2007/5/STA-sale-drop-everything.jpg
  9. 9. Step 3: Q & A http://www.thejournal.com/images/vault/a3407.gif
  10. 10. Step 3: Q & A http://www.cartoonstock.com/newscartoons/cartoonists/mba/lowres/mban1616l.jpg
  11. 11. Step 4: Review RFP Responses http://www.jevin.net/images/pileofpaper.gif
  12. 12. Step 4: Review RFP Responses www.amgolfscores.com/Images/scorecard.gif
  13. 13. Step 5: Select Finalists http://3.bp.blogspot.com/_qO-xErp-aOY/RwzTrDHE_RI/AAAAAAAAAdQ/DzpVFl1e2MM/s320/veruca_salt.jpg
  14. 14. Step 5: Select Finalists http://www.cartoonstock.com/newscartoons/cartoonists/jha/lowres/jhan353l.jpg
  15. 15. Step 6: Finalist Presentations www.cartoonstock.com/lowres/msh0072l.jpg
  16. 16. Step 6: Finalist Presentations http://media.photobucket.com/image/smoke%20and%20mirrors/swannsonng/i_am_all_smoke_and_mirrors.jpg
  17. 17. Step 7: Negotiations http://www.concurringopinions.com/archives/Negotiating.jpg
  18. 18. Step 7: Negotiations http://www.cartoonstock.com/lowres/ndi0739l.jpg
  19. 19. Step 8: Select Winner http://www.lakesideinn.com/Images/WOF%20WINNER%204-06.jpg
  20. 20. Step 9: Live Happily Ever After http://www.spadaphotography.com/portraits/bride_and_groom_hand_in_hand_on_beach.jpg
  21. 21. Step 10: Rinse and Repeat http://eliaragoldman.blogspot.com/2008/06/rinse-lather-and-repeat.html
  22. 22. There Has to be a Better Way http://cache.gawker.com/assets/images/gizmodo/2008/11/iphone-jd.jpg
  23. 23. There Has to be a Better Way http://twitter.com/Jkretch/status/1596088784
  24. 24. There Has to be a Better Way http://mentalhealthhumor.today.com/files/2008/05/mhh_pear_500.jpg
  25. 25. There Has to be a Better Way http://psp.9lives.be/files/images/packshots/large/2606-6.jpg
  26. 26. Is It Time for the RFP to RIP? http://www.popsci.com/files/imagecache/article_image_large/files/articles/rip.jpg
  27. 27. The View from the Trenches http://news.bbc.co.uk/nol/shared/spl/hi/picture_gallery/07/magazine_faces_of_battle/img/3.jpg
  28. 28. The View from the Trenches <ul><li>Tony Bombacino , Chief Marketing Officer , Restaurant.com </li></ul><ul><li>Tom Kuthy , VP, Strategic Partnerships , Resolution Media </li></ul><ul><li>Janel Landis , VP of Search Marketing , SendTec </li></ul><ul><li>Olivier Lemaignen , Group Manager, Global Search Marketing , Intuit, inc. </li></ul>
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