RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

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Is it time for the RFP to RIP? Take a journey through Google images for a cynical look at the SEM client/agency RFP process and ways to improve it.

Is it time for the RFP to RIP? Take a journey through Google images for a cynical look at the SEM client/agency RFP process and ways to improve it.

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  • 1. RFP’s: Fundamentally Broken?
  • 2. Step 1: Create RFP List http://www.studyzone.org/testprep/ela4/i/j0133299.gif
  • 3. Step 1: Create RFP List http://blogs.theage.com.au/travel/awards.jpg
  • 4. Step 1: Create RFP List http://malaland.files.wordpress.com/2007/08/a-million-dollars.jpg
  • 5. Step 1: Create RFP List http://www.cartoonstock.com/newscartoons/cartoonists/cga/lowres/cgan656l.jpg
  • 6. Step 2: Issue RFP Questionnaire http://blogs.mysanantonio.com/weblogs/clockingin/questionnaire.jpg
  • 7. Step 2: Issue RFP Questionnaire http://www.chromosome18.org/Portals/C18/Images/genetics/Telephone%20Book%201.jpg
  • 8. Step 2: Issue RFP Questionnaire http://theinspirationroom.com/daily/print/2007/5/STA-sale-drop-everything.jpg
  • 9. Step 3: Q & A http://www.thejournal.com/images/vault/a3407.gif
  • 10. Step 3: Q & A http://www.cartoonstock.com/newscartoons/cartoonists/mba/lowres/mban1616l.jpg
  • 11. Step 4: Review RFP Responses http://www.jevin.net/images/pileofpaper.gif
  • 12. Step 4: Review RFP Responses www.amgolfscores.com/Images/scorecard.gif
  • 13. Step 5: Select Finalists http://3.bp.blogspot.com/_qO-xErp-aOY/RwzTrDHE_RI/AAAAAAAAAdQ/DzpVFl1e2MM/s320/veruca_salt.jpg
  • 14. Step 5: Select Finalists http://www.cartoonstock.com/newscartoons/cartoonists/jha/lowres/jhan353l.jpg
  • 15. Step 6: Finalist Presentations www.cartoonstock.com/lowres/msh0072l.jpg
  • 16. Step 6: Finalist Presentations http://media.photobucket.com/image/smoke%20and%20mirrors/swannsonng/i_am_all_smoke_and_mirrors.jpg
  • 17. Step 7: Negotiations http://www.concurringopinions.com/archives/Negotiating.jpg
  • 18. Step 7: Negotiations http://www.cartoonstock.com/lowres/ndi0739l.jpg
  • 19. Step 8: Select Winner http://www.lakesideinn.com/Images/WOF%20WINNER%204-06.jpg
  • 20. Step 9: Live Happily Ever After http://www.spadaphotography.com/portraits/bride_and_groom_hand_in_hand_on_beach.jpg
  • 21. Step 10: Rinse and Repeat http://eliaragoldman.blogspot.com/2008/06/rinse-lather-and-repeat.html
  • 22. There Has to be a Better Way http://cache.gawker.com/assets/images/gizmodo/2008/11/iphone-jd.jpg
  • 23. There Has to be a Better Way http://twitter.com/Jkretch/status/1596088784
  • 24. There Has to be a Better Way http://mentalhealthhumor.today.com/files/2008/05/mhh_pear_500.jpg
  • 25. There Has to be a Better Way http://psp.9lives.be/files/images/packshots/large/2606-6.jpg
  • 26. Is It Time for the RFP to RIP? http://www.popsci.com/files/imagecache/article_image_large/files/articles/rip.jpg
  • 27. The View from the Trenches http://news.bbc.co.uk/nol/shared/spl/hi/picture_gallery/07/magazine_faces_of_battle/img/3.jpg
  • 28. The View from the Trenches
    • Tony Bombacino , Chief Marketing Officer , Restaurant.com
    • Tom Kuthy , VP, Strategic Partnerships , Resolution Media
    • Janel Landis , VP of Search Marketing , SendTec
    • Olivier Lemaignen , Group Manager, Global Search Marketing , Intuit, inc.