Personalization vs. Privacy: Implications for Advertising

Personalization vs. Privacy: The Implications for Advertising

Let’s Get Personal

Let’s Get Personal… Ads?

Why Do People Hate Ads?
Distracting
Too many
Irrelevant

Would You Prefer This?

Or This? Kenshoo: Proprietary & Confidential Information |

Why Do People Hate Targeted Ads?
Creepy
I don’t remember sharing my data

Cookie Cutting: Everyone Gets a Slice! Image Source: http://www.iab.net/media/file/data-primer-final.pdf

Throwing the Baby Out with the Bathwater

Work-Arounds: Cookie-Free Diet

I’ve Seen The Future Image Source: http://banbillboardblight.org/wp-content/uploads/2009/01/minority-report.png

I’ve Seen The Future Image Sources: http://research.microsoft.com/en-us/projects/mylifebits/ http://www.clarity-centre.org/sensecam2010/

I’ve Seen The Future Image Source: http://photo.goodreads.com/books/1172284659l/160338.jpg

I’ve Seen the Future, Today Image Source: http://www.markijlal.com/images/show-me-the-money.jpg

Why Do People Hate Targeted Ads?
Creepy
I don’t remember sharing my data
Someone else is profiting from my data… and it’s not me!

Ahead of its Time Image Sources: http://research.microsoft.com/en-us/projects/mylifebits/ http://2.bp.blogspot.com/_JCFBpMDUwVM/Rb4trGtN84I/AAAAAAAAAEI/qIm55O6sJf0/s400/check-alladvantage.png

Get Paid to Surf 2.0

I Once Was Highly Targeted

How Do You Scale This?

I’ve Seen the Future, Today

I’ve Seen The Future, Today

Is this an Ad?

Time to Get Siri-ous
Digitize Everything
Be Well-“Liked”
Open Up
Get Hip to APIs

Thank You!

Personalization vs. Privacy: Implications for Advertising

by Aaron Goldman on May 06, 2011

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Personalization vs. Privacy: Implications for Advertising — Presentation Transcript

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