Why Social  Media Matters for Your Business GoogleyLessons.com @PivotGuild
GoogleyLessons.com/SocialStats GoogleyLessons.com Source:  http://adage.com/article/adagestat/50-social-media-stats-kickst...
MAKING Social Media Matter for Your Business GoogleyLessons.com @GoogleyLessons
Everything I Know about Marketing I Learned from Google Aaron Goldman GoogleyLessons.com
Everything I Know about Marketing I Learned from Google AND SO CAN YOU! GoogleyLessons.com
Why Google? <ul><li>Ubiquitous </li></ul><ul><li>Successful </li></ul><ul><li>Innovative </li></ul><ul><li>Aspirational </...
Google Me GoogleyLessons.com
1. Relevancy Rules GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
2. Tap the Wisdom of Crowds GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
3. Keep it Simple Stupid GoogleyLessons.com
The Twitter Pitch GoogleyLessons.com
4. Mindset Matters GoogleyLessons.com
GoogleyLessons.com
5. Be Where Your Audience Is GoogleyLessons.com
GoogleyLessons.com
6. Don’t Interrupt GoogleyLessons.com
GoogleyLessons.com
7. Act Like Content GoogleyLessons.com
GoogleyLessons.com
8. Test Everything GoogleyLessons.com
GoogleyLessons.com
9. Track Everything GoogleyLessons.com
GoogleyLessons.com Source:  http://www.thebizevolution.com/wp-content/uploads/2010/11/FourSquare-specials-image.jpg
10. Let the Data Decide GoogleyLessons.com
GoogleyLessons.com Source:  http://tra.cx
11. Brands can be Answers GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
12. Your Unique Selling Proposition is Critical GoogleyLessons.com
GoogleyLessons.com What It Means What It Is What It Does Who It Is
13. Your Competition is Broader Than You Think GoogleyLessons.com
GoogleyLessons.com
14. You Can Learn a Lot From a Query GoogleyLessons.com
GoogleyLessons.com
15. Sex Sells GoogleyLessons.com
GoogleyLessons.com Source:  http://wsiexpertinternetmarketing.com
16. Altruism Sells GoogleyLessons.com
GoogleyLessons.com
17. Show Off Your Assets GoogleyLessons.com
GoogleyLessons.com
18. The More Shelf Space the Better GoogleyLessons.com
GoogleyLessons.com Source: http://icons.sweyla.com/previews/pixelperfect_prev40.png
19. Make Your Company a Great Story GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
20. Don’t Rely on Search Engine Marketing Alone GoogleyLessons.com
GoogleyLessons.com
21. Future Proofing GoogleyLessons.com
GoogleyLessons.com
GoogleyLessons.com
Thank You! GoogleyLessons.com @GoogleyLessons
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Making Social Media Matter for Your Business

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Social media best practices presentation for PivotGuild event at Boulder Digital Arts on Sept. 22, 2011 by Aaron Goldman, Kenshoo CMO and author of Everything I Know about Marketing I learned from Google.

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Making Social Media Matter for Your Business

  1. 1. Why Social Media Matters for Your Business GoogleyLessons.com @PivotGuild
  2. 2. GoogleyLessons.com/SocialStats GoogleyLessons.com Source: http://adage.com/article/adagestat/50-social-media-stats-kickstart-slide-deck/228708/
  3. 3. MAKING Social Media Matter for Your Business GoogleyLessons.com @GoogleyLessons
  4. 4. Everything I Know about Marketing I Learned from Google Aaron Goldman GoogleyLessons.com
  5. 5. Everything I Know about Marketing I Learned from Google AND SO CAN YOU! GoogleyLessons.com
  6. 6. Why Google? <ul><li>Ubiquitous </li></ul><ul><li>Successful </li></ul><ul><li>Innovative </li></ul><ul><li>Aspirational </li></ul><ul><li>Mysterious </li></ul><ul><li>Fun </li></ul><ul><li>I know a thing or two about it! </li></ul>GoogleyLessons.com
  7. 7. Google Me GoogleyLessons.com
  8. 8. 1. Relevancy Rules GoogleyLessons.com
  9. 9. GoogleyLessons.com
  10. 10. GoogleyLessons.com
  11. 11. GoogleyLessons.com
  12. 12. GoogleyLessons.com
  13. 13. GoogleyLessons.com
  14. 14. GoogleyLessons.com
  15. 15. GoogleyLessons.com
  16. 16. GoogleyLessons.com
  17. 17. 2. Tap the Wisdom of Crowds GoogleyLessons.com
  18. 18. GoogleyLessons.com
  19. 19. GoogleyLessons.com
  20. 20. GoogleyLessons.com
  21. 21. 3. Keep it Simple Stupid GoogleyLessons.com
  22. 22. The Twitter Pitch GoogleyLessons.com
  23. 23. 4. Mindset Matters GoogleyLessons.com
  24. 24. GoogleyLessons.com
  25. 25. 5. Be Where Your Audience Is GoogleyLessons.com
  26. 26. GoogleyLessons.com
  27. 27. 6. Don’t Interrupt GoogleyLessons.com
  28. 28. GoogleyLessons.com
  29. 29. 7. Act Like Content GoogleyLessons.com
  30. 30. GoogleyLessons.com
  31. 31. 8. Test Everything GoogleyLessons.com
  32. 32. GoogleyLessons.com
  33. 33. 9. Track Everything GoogleyLessons.com
  34. 34. GoogleyLessons.com Source: http://www.thebizevolution.com/wp-content/uploads/2010/11/FourSquare-specials-image.jpg
  35. 35. 10. Let the Data Decide GoogleyLessons.com
  36. 36. GoogleyLessons.com Source: http://tra.cx
  37. 37. 11. Brands can be Answers GoogleyLessons.com
  38. 38. GoogleyLessons.com
  39. 39. GoogleyLessons.com
  40. 40. 12. Your Unique Selling Proposition is Critical GoogleyLessons.com
  41. 41. GoogleyLessons.com What It Means What It Is What It Does Who It Is
  42. 42. 13. Your Competition is Broader Than You Think GoogleyLessons.com
  43. 43. GoogleyLessons.com
  44. 44. 14. You Can Learn a Lot From a Query GoogleyLessons.com
  45. 45. GoogleyLessons.com
  46. 46. 15. Sex Sells GoogleyLessons.com
  47. 47. GoogleyLessons.com Source: http://wsiexpertinternetmarketing.com
  48. 48. 16. Altruism Sells GoogleyLessons.com
  49. 49. GoogleyLessons.com
  50. 50. 17. Show Off Your Assets GoogleyLessons.com
  51. 51. GoogleyLessons.com
  52. 52. 18. The More Shelf Space the Better GoogleyLessons.com
  53. 53. GoogleyLessons.com Source: http://icons.sweyla.com/previews/pixelperfect_prev40.png
  54. 54. 19. Make Your Company a Great Story GoogleyLessons.com
  55. 55. GoogleyLessons.com
  56. 56. GoogleyLessons.com
  57. 57. 20. Don’t Rely on Search Engine Marketing Alone GoogleyLessons.com
  58. 58. GoogleyLessons.com
  59. 59. 21. Future Proofing GoogleyLessons.com
  60. 60. GoogleyLessons.com
  61. 61. GoogleyLessons.com
  62. 62. Thank You! GoogleyLessons.com @GoogleyLessons

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