Making Social Media Matter for Your Business
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Making Social Media Matter for Your Business

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Social media best practices presentation for PivotGuild event at Boulder Digital Arts on Sept. 22, 2011 by Aaron Goldman, Kenshoo CMO and author of Everything I Know about Marketing I learned from ...

Social media best practices presentation for PivotGuild event at Boulder Digital Arts on Sept. 22, 2011 by Aaron Goldman, Kenshoo CMO and author of Everything I Know about Marketing I learned from Google.

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    Making Social Media Matter for Your Business Making Social Media Matter for Your Business Presentation Transcript

    • Why Social Media Matters for Your Business GoogleyLessons.com @PivotGuild
    • GoogleyLessons.com/SocialStats GoogleyLessons.com Source: http://adage.com/article/adagestat/50-social-media-stats-kickstart-slide-deck/228708/
    • MAKING Social Media Matter for Your Business GoogleyLessons.com @GoogleyLessons
    • Everything I Know about Marketing I Learned from Google Aaron Goldman GoogleyLessons.com
    • Everything I Know about Marketing I Learned from Google AND SO CAN YOU! GoogleyLessons.com
    • Why Google?
      • Ubiquitous
      • Successful
      • Innovative
      • Aspirational
      • Mysterious
      • Fun
      • I know a thing or two about it!
      GoogleyLessons.com
    • Google Me GoogleyLessons.com
    • 1. Relevancy Rules GoogleyLessons.com
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    • 2. Tap the Wisdom of Crowds GoogleyLessons.com
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    • 3. Keep it Simple Stupid GoogleyLessons.com
    • The Twitter Pitch GoogleyLessons.com
    • 4. Mindset Matters GoogleyLessons.com
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    • 5. Be Where Your Audience Is GoogleyLessons.com
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    • 6. Don’t Interrupt GoogleyLessons.com
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    • 7. Act Like Content GoogleyLessons.com
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    • 8. Test Everything GoogleyLessons.com
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    • 9. Track Everything GoogleyLessons.com
    • GoogleyLessons.com Source: http://www.thebizevolution.com/wp-content/uploads/2010/11/FourSquare-specials-image.jpg
    • 10. Let the Data Decide GoogleyLessons.com
    • GoogleyLessons.com Source: http://tra.cx
    • 11. Brands can be Answers GoogleyLessons.com
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    • 12. Your Unique Selling Proposition is Critical GoogleyLessons.com
    • GoogleyLessons.com What It Means What It Is What It Does Who It Is
    • 13. Your Competition is Broader Than You Think GoogleyLessons.com
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    • 14. You Can Learn a Lot From a Query GoogleyLessons.com
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    • 15. Sex Sells GoogleyLessons.com
    • GoogleyLessons.com Source: http://wsiexpertinternetmarketing.com
    • 16. Altruism Sells GoogleyLessons.com
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    • 17. Show Off Your Assets GoogleyLessons.com
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    • 18. The More Shelf Space the Better GoogleyLessons.com
    • GoogleyLessons.com Source: http://icons.sweyla.com/previews/pixelperfect_prev40.png
    • 19. Make Your Company a Great Story GoogleyLessons.com
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    • 20. Don’t Rely on Search Engine Marketing Alone GoogleyLessons.com
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    • 21. Future Proofing GoogleyLessons.com
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    • Thank You! GoogleyLessons.com @GoogleyLessons