Getting Googley at SES Chicago 2010

Everything I Know about Marketing I Learned from Google Aaron Goldman GoogleyLessons.com

Everything I Know about Marketing I Learned from Google AND SO CAN YOU! GoogleyLessons.com

Why Google?
Ubiquitous
Successful
Innovative
Aspirational
Mysterious
Fun
I know a thing or two about it!
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Google Me GoogleyLessons.com

Googley Lessons
Relevancy Rules
Tap the Wisdom of Crowds
Keep It Simple, Stupid
Mindset Matters
Be Where Your Audience Is
GoogleyLessons.com Image Sources: iStockPhoto

Don’t Interrupt
Act Like Content
Test Everything
Track Everything
Let the Data Decide
Googley Lessons GoogleyLessons.com Image Sources: iStockPhoto

Googley Lessons
Brands can be Answers
Your Unique Selling Proposition is Critical
Your Competition is Broader Than You Think
You Can Learn a Lot From a Query
Sex Sells

Googley Lessons
Altruism Sells
Show Off Your Assets
The More Shelf Space, The Better
Make Your Company a Great Story
Don’t Rely on Search Engine Marketing Alone

Search is at the Center
All roads lead thru search
GoogleyLessons.com Image Sources: http://images.businessweek.com/ss/06/05/mammoth_tvs/image/ln-s8281d-82-- lcd-tv.jpg http:// libtute.usq.edu.au/userfiles/image/newspaper.jpg http:// www.marcopolo.ca/images/sangean%20wr20%20internet%20radio.jpg http:// www.penn-olson.com/wp-content/uploads/2010/07/billboard.jpg http:// chaselaw.nku.edu/images/admissions/laptop.jpg http://www.uncrate.com/men/images/2010/01/google-nexus-one.jpg

And Google is Leading the Way
Not always successfully, but leading nonetheless
GoogleyLessons.com Image Source: http:// www.adverbox.com/media/campaigns/2006/09/google.jpg

Power to the Search Marketer
“ This is our time!”
GoogleyLessons.com Image Source: http://blog.80millionmoviesfree.com/wp-content/uploads/2010/07/the-social-network-justin-timberlake-jesse-eisenberg.jpg

Display is Getting Googley GoogleyLessons.com Image Source: http:// www.adexchanger.com/pdf/Display-Advertising-Technology-Landscape-2010-05-03.pdf

Display is Getting Googley GoogleyLessons.com Image Source: http:// www.adexchanger.com/pdf/Display-Advertising-Technology-Landscape-2010-05-03.pdf Display = $2.5 billion annually for Google

Social is Getting Googley GoogleyLessons.com

Key Attributes of Search
Precise Audience Segmentation
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Dynamic Creative Customization
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GoogleyLessons.com Auto Keyword Expansion Category + Brand Sub-Category + Brand Category + Color + Brand Brand + Sub-Category Brand + Category Brand + Name Name + Color Size + Name Name + Brand Celestron Astromaster 114 Reflector Telescope Only 3 left at $329.99. Price Match Guarantee www.telescopes.com/telescopes/celestron Price Inventory Product Keyword Promotion Category Brand Dynamic Ad Creation Auto Campaign & Ad Group Creation Category = Electronics Sub-Category = Telescopes Size = 10.1 Brand = Astromaster Item = 572 510 480 10 Name = DSC-H20 Color = Black Price = $329.99 Inventory = 3 Product Attributes

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Key Attributes of Search GoogleyLessons.com

Real-time Bidding
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Continuous Optimization
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Future Proofing GoogleyLessons.com

Google Yourself
All roads lead thru you!
GoogleyLessons.com Image Sources: http://images.businessweek.com/ss/06/05/mammoth_tvs/image/ln-s8281d-82-- lcd-tv.jpg http:// libtute.usq.edu.au/userfiles/image/newspaper.jpg http:// www.marcopolo.ca/images/sangean%20wr20%20internet%20radio.jpg http:// www.penn-olson.com/wp-content/uploads/2010/07/billboard.jpg http:// chaselaw.nku.edu/images/admissions/laptop.jpg http://www.uncrate.com/men/images/2010/01/google-nexus-one.jpg Your Name Here

Befriend the App-sisstant
“ Search-and-Act” Engine
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Find Your $2 Bill GoogleyLessons.com

Getting Googley at SES Chicago 2010

by Aaron Goldman on Oct 21, 2010

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Getting Googley at SES Chicago 2010 — Presentation Transcript