Wasted youth - Lessons in Lean Startup

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I gave this talk at the Real Estate Connect conference on 7/10/13. This chronicles my lessons learned not applying lean startup principles on Garious.com as well as my lessons learned applying them (and helping others apply them) as an Innovation Catalyst inside Intuit.

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  • Introduce myselfShare 2 stories (success & failure)Lots of ideas, always juggling
  • 2009 – Intuit, Webglimmer & ZG.Marketing ZG + JugglingShort on time
  • Scratching my own itch.Designed Garious.Increase in salesInner voice: Turn this into a business.How hard could that be.
  • HiredGraphic designerStarted networking – positive2 customers – wasted 2 hours teaching themDoesn’t make senseFriend introduced me to lean startup.Pivoted to focus on social media marketersHired blogger and SMMBegan interviewing & getting feedback.
  • Learned alotGarious too narrow for themOnly 2 people on the planet?Spending thousandsCustomers won’t click BUY
  • Frustrated, but still determinedFriend suggests real estate agents. I try.NO!Agents without controlSelf doubt (inner conversation)Search: site updates, groupon, blogging, teaches.Nothing working, good at spending money
  • Gave up after 2 yearsWho has 70k to invest?could have proven / disproven this business idea in about 30 days and $5000.
  • What I learned:Don’t assume customers are like you. Lots of effort to shift team to new segments. All a wasteTeam was trying to execute. Ask yourself where you are. Use the right tool.New features, etc. Experiment.
  • If I had to do it all over again….
  • LS missing puzzle pieceIC IntroWeekend hackathonsSerendipity + Ben
  • Demand tests + pre-registerPilot class – 4 teamsWent well – scheduled MV event
  • Teams – insanityJudging on LS behaviorBrad dropped by
  • Continuing forwardIs this a California thing?100x100Not our day job – had to convince leadershipApproved for 50kSummer bouncing, continuous improvement
  • Wasted youth - Lessons in Lean Startup

    1. 1. Wasted Youth @AARONEDEN HTTP://ABOUT.ME/AARONEDEN
    2. 2. What I learned: 1. Empathy first 2. Search vs. execute 3. Customers lie
    3. 3. What I’d do differently: 1. Get narrow 2. Training offering 3. SEM tests 4. Landing page tests 5. Don’t hire (yet)
    4. 4. Create the world’s greatest entrepreneurs LEAN STARTIN (INTUIT, INTRAPRENEURS)
    5. 5. 10 Locations • 82 Teams • 350 Employees 300+ experiments run with 2000+ customers 7 figures in new opportunities identified
    6. 6. 12 Locations • 350+ Teams • 900 Employees 1000+ experiments run with 5000+ customers 8 figures in new opportunities identified +implemented
    7. 7. Leveraged our Lean StartIN events to create external PR opportunities, further positioning Intuit as an Innovative Growth Company.
    8. 8. What we learned: 1. LS enterprise is (slightly) different 2. Data first 3. Business acumen 4. Employee empowerment
    9. 9. How is the enterprise different? Legal Branding Marketing Sales
    10. 10. What’s next? RESOURCES http://www.steveblank.com http://www.ashmaurya.com BOOKS The Lean Entrepreneur Startup Owners Manual Business Model Generation CONNECT Twitter: @AaronEden LinkedIn: http://linkedin.com/in/aaroneden http://about.me/aaroneden http://www.aaroneden.com

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