SEO For individuals and businesses Aaron Eden  Twitter: @aaroneden http://about.me/aaroneden
Agenda <ul><ul><li>How to optimize search ranking </li></ul></ul><ul><ul><li>Building and leveraging groups </li></ul></ul...
Why LinkedIn? <ul><li>Largest business networking  site  </li></ul><ul><li>Decision makers </li></ul><ul><li>Upper income ...
Optimizing Your Profile  Demo
Leveraging Groups <ul><li>You need a targeted database </li></ul><ul><li>Create a topic related group </li></ul><ul><li>Ve...
Grow Your Group <ul><li>Add your friends  </li></ul><ul><li>Invitations </li></ul><ul><li>Promote on other social networks...
Driving Traffic <ul><li>Connect your blog </li></ul><ul><li>Share blog articles </li></ul>
Webinars <ul><li>Group message </li></ul><ul><li>100% deliverability </li></ul><ul><li>Save $150-$200 month </li></ul>
Build an Email List <ul><li>Promote Webinars </li></ul><ul><li>Send new members to opt-in page </li></ul><ul><li>Export co...
Connecting With Decision Makers <ul><li>Get Introduced to 2 nd  level </li></ul><ul><ul><li>Create commonalities in 2 sent...
Homework <ul><li>Apply SEO techniques to your profile </li></ul><ul><li>Connect your profile to your blog </li></ul><ul><l...
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Optimizing your LinkedIn Profile

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  • See who is using LinkedIn Ask about their experiences
  • (100M members) 45% of users on LinkedIn are decision makers $109k / yr Mindset How can I grow my business? How can I get a new job? (FB 500 limit)
  • Professional Photo Every time someone searches for an expert Look at top 3-5 results (first page) Impossible to outrank big businesses on Google Long tail works very well What would people be searching for? Custom web site links Headline Keyword once Current work experience Keyword in each title Past work experience Keyword in each title Summary Specialties Verify you rank on 1 st page If you’re not, find out who is More keywords than them
  • Show them how to create a group Setup welcome message
  • Add friends that are relevant Give a newsletter or bonus to existing customers 300+ members starts the viral loop
  • Status update Share the status update Post to groups Daily email (send right before 12pm EST)
  • Who is using webinars today? Who might use them in the future?
  • Optimizing your LinkedIn Profile

    1. 1. SEO For individuals and businesses Aaron Eden Twitter: @aaroneden http://about.me/aaroneden
    2. 2. Agenda <ul><ul><li>How to optimize search ranking </li></ul></ul><ul><ul><li>Building and leveraging groups </li></ul></ul><ul><ul><li>Driving Traffic </li></ul></ul><ul><ul><li>Building an email list </li></ul></ul><ul><ul><li>Connecting with investors, sponsors, etc </li></ul></ul>
    3. 3. Why LinkedIn? <ul><li>Largest business networking site </li></ul><ul><li>Decision makers </li></ul><ul><li>Upper income levels </li></ul><ul><li>Different mindset </li></ul><ul><li>More connections </li></ul>
    4. 4. Optimizing Your Profile Demo
    5. 5. Leveraging Groups <ul><li>You need a targeted database </li></ul><ul><li>Create a topic related group </li></ul><ul><li>Very niche specific </li></ul>
    6. 6. Grow Your Group <ul><li>Add your friends </li></ul><ul><li>Invitations </li></ul><ul><li>Promote on other social networks </li></ul><ul><li>Send to existing customers </li></ul><ul><li>Set a goal </li></ul>
    7. 7. Driving Traffic <ul><li>Connect your blog </li></ul><ul><li>Share blog articles </li></ul>
    8. 8. Webinars <ul><li>Group message </li></ul><ul><li>100% deliverability </li></ul><ul><li>Save $150-$200 month </li></ul>
    9. 9. Build an Email List <ul><li>Promote Webinars </li></ul><ul><li>Send new members to opt-in page </li></ul><ul><li>Export connections from LinkedIn </li></ul><ul><li>More connections! </li></ul>
    10. 10. Connecting With Decision Makers <ul><li>Get Introduced to 2 nd level </li></ul><ul><ul><li>Create commonalities in 2 sentences </li></ul></ul><ul><ul><ul><li>Who you’re connected to </li></ul></ul></ul><ul><ul><ul><li>Business connection (similar industry or company) </li></ul></ul></ul><ul><ul><ul><li>Location or interests </li></ul></ul></ul><ul><ul><li>Get your foot in the door </li></ul></ul><ul><ul><li>“ I’d love to hear about your success” </li></ul></ul>
    11. 11. Homework <ul><li>Apply SEO techniques to your profile </li></ul><ul><li>Connect your profile to your blog </li></ul><ul><li>Create or join a group </li></ul><ul><li>Build the group or contribute </li></ul>
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