Lean startup - Startup Weekend Tucson

Lean Startup Aaron Eden @aaroneden Warner Onstine @warneronstine

What is Lean Startup?
A way to go from Plan A to a plan that works 1
1 Yes I stole this from Ash Maurya's book Running Lean

Not just for IT
Easy to take the basic methods in Lean Startup to apply to any non-software business.
Every business has customers that you will be selling to.

The basic tenets
Avoid waste wherever/whenever possible
Lean does not mean cheap
Only build what you need when you need it
Learn directly from your customers as quickly as possible

The basic building blocks (for software projects)
Customer Development (CustDev)
What problem are you solving?
Who is your market?
What is your solution?
Do they NEED it?
Commodity Hardware/Software
Use off-the-shelf whenever possible, until it's no longer viable
Cloud computing
Agile Development
Build/Measure/Learn
Iterate often
Gather feedback/metrics

The basic building blocks (non-software projects)
Customer Development (CustDev)
What problem are you solving?
Who is your market?
What is your solution?
Do they want it?
Outsourced services
Use off-the-shelf whenever possible, until it's no longer viable
Utilize vendors / partners
Agile Business Development
Build/Measure/Learn
Iterate often
Gather feedback/metrics

What can I possibly do with LS in a weekend?
Quite a bit
Initial problem you are solving
Initial market you are solving it for
Do they need it?
All of these questions can be answered over one weekend using CustDev
We will be focusing on using CustDev during this presentation

What are the 3 problems you are trying to solve?
Basecamp (PM Tool)
Proj Mgmt too complicated
It's difficult to share status with clients
It's difficult to get clients involved in the process
Residential Wind Turbines
Wind Energy Too Expensive
Green status symbol
Short ROI

Who are your customers?
Basecamp (PM Tool)
Small creative businesses
Medium-sized businesses that manage multiple projects
Their clients
Residential Wind Turbines
Single family home-owner
House rental groups
Home remodelling contractors

Interview early adopters
First degree contacts
Ask for introductions
In person or over the phone
Learn / don't SELL
Pair up
No surveys
No statistical significance
Would they pay?
“ Customers don’t care about your solution. They care about their problems.” - Dave McClure (500Startups)

When your problem isn't big enough
Is there another related, larger problem for your target market?
Is this a solution for a different market?
Is there are a similar problem but for a smaller market?
Is there a piece of your solution that might be a product on it's own?
Or, if all else fails you can ditch it all together and try something else

What about after Startup Weekend?
Startup Drinks
LS Lunches
Additional Lean Startup presentations

Resources
Books
4 Steps to the Epiphany by Steve Blank
Entrepreneur's Guide to Customer Development by Brant Cooper and Patrick Vaskovitz (http://custdev.com)
Lean Startup by Eric Ries
Running Lean by Ash Maurya
Free
http://steveblank.com
http://ashmaurya.com
http://startupslessonslearned.com

Lean startup - Startup Weekend Tucson

by Aaron Eden on Aug 02, 2011

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