Lean startup - Startup Weekend Tucson
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Lean startup - Startup Weekend Tucson

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A quick presentation Warner Onstine and Aaron Eden presented for Startup Weekend Tucson participants on Lean Startup.

A quick presentation Warner Onstine and Aaron Eden presented for Startup Weekend Tucson participants on Lean Startup.

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  • Ask people to raise their hands if they have started a business. Ask them to keep them up if the plan they had in mind for the business changed after launching
  • Give descriptions of our businesses. IT: Basecamp Web-based project management application Non-IT: Residential Wind Turbines
  • Based on lean manufacturing
  • Wouldn't it be better to know that customers will be willing to buy your product after the weekend instead of the reverse after spending months building your product?
  • Focus on your customers What are the problems you think they have?
  • Keep segments SMALL A customer is someone that pays for your product
  • We are a Tucson based energy company and are currently working on a new service to help single family home owners reduce their energy costs. We are specifically looking to build small wind turbines. I would love to get 30 minutes of your time to help us understand your current green energy use. I'm not selling anything, just looking for advice. Intro Demographic Questions Tell a story (problem context) Rank / validate needs (rank, don't need, nice to have, must have) Ask for referrals
  • Wind Turbine team learned: Bigger turbine Market education Neighbor's Approval

Transcript

  • 1. Lean Startup Aaron Eden @aaroneden Warner Onstine @warneronstine
  • 2. What is Lean Startup?
    • A way to go from Plan A to a plan that works 1
    • 1 Yes I stole this from Ash Maurya's book Running Lean
  • 3. Not just for IT
      • Easy to take the basic methods in Lean Startup to apply to any non-software business.
      • Every business has customers that you will be selling to.
  • 4. The basic tenets
      • Avoid waste wherever/whenever possible
      • Lean does not mean cheap
      • Only build what you need when you need it
      • Learn directly from your customers as quickly as possible
  • 5. The basic building blocks (for software projects)
      • Customer Development (CustDev)
        • What problem are you solving?
        • Who is your market?
        • What is your solution?
        • Do they NEED it?
      • Commodity Hardware/Software
        • Use off-the-shelf whenever possible, until it's no longer viable
        • Cloud computing
      • Agile Development
        • Build/Measure/Learn
        • Iterate often
        • Gather feedback/metrics
  • 6. The basic building blocks (non-software projects)
      • Customer Development (CustDev)
        • What problem are you solving?
        • Who is your market?
        • What is your solution?
        • Do they want it?
      • Outsourced services
        • Use off-the-shelf whenever possible, until it's no longer viable
        • Utilize vendors / partners
      • Agile Business Development
        • Build/Measure/Learn
        • Iterate often
        • Gather feedback/metrics
  • 7. What can I possibly do with LS in a weekend?
    • Quite a bit
      • Initial problem you are solving
      • Initial market you are solving it for
      • Do they need it?
    • All of these questions can be answered over one weekend using CustDev
    • We will be focusing on using CustDev during this presentation 
  • 8. What are the 3 problems you are trying to solve?
    • Basecamp (PM Tool)
      • Proj Mgmt too complicated
      • It's difficult to share status with clients
      • It's difficult to get clients involved in the process
    • Residential Wind Turbines
      • Wind Energy Too Expensive
      • Green status symbol
      • Short ROI
  • 9. Who are your customers?
    • Basecamp (PM Tool)
      • Small creative businesses
      • Medium-sized businesses that manage multiple projects
      • Their clients
    • Residential Wind Turbines
      • Single family home-owner
      • House rental groups
      • Home remodelling contractors
  • 10. Interview early adopters
      • First degree contacts
      • Ask for introductions
      • In person or over the phone
      • Learn / don't SELL
      • Pair up
      • No surveys
      • No statistical significance
      • Would they pay?
    “ Customers don’t care about your solution. They care about their problems.”  - Dave McClure (500Startups)
  • 11. When your problem isn't big enough
      • Is there another related, larger problem for your target market?
      • Is this a solution for a different market?
      • Is there are a similar problem but for a smaller market?
      • Is there a piece of your solution that might be a product on it's own?
      • Or, if all else fails you can ditch it all together and try something else
  • 12. What about after Startup Weekend?
      • Startup Drinks
      • LS Lunches
      • Additional Lean Startup presentations 
  • 13. Resources
    • Books
      • 4 Steps to the Epiphany by Steve Blank
      • Entrepreneur's Guide to Customer Development by Brant Cooper and Patrick Vaskovitz (http://custdev.com)
      • Lean Startup by Eric Ries 
      • Running Lean by Ash Maurya
    • Free
      • http://steveblank.com
      • http://ashmaurya.com
      • http://startupslessonslearned.com