How many of 20 years ago went to the bank once a week? Once a day?How many of you or your customers have online banking? Of those that have it how many use it once a week?Once a day?<number>
For the same month the year previously
This is what being the authority looks like online
Why Page Views & Performance Based SEO
Page Views Interactive
Become the Authority On-line
“The 5 most important questions you MUST ask
before you hire an SEO Agency”
Question #1 - How long has your SEO agency been
SEO agencies that have been in business for over 10
years have an advantage over those who are just
o They were around before Google was started
o Have a history of understanding the Search Engine algorithms
Understanding the world wide web
Which search engines have the most eye balls
Proven track record
Study Performed By Cornell University
87% of all Internet users utilize search engines to find
goods and services on line. (Comscore)
44% of the search traffic goes to the #1 organic position.
Leaving 56% of the traffic to be shared amongst the
thousands of other listings (Cornell University)
What Drives Market Behavior?
Buyer Behavior drives Market Behavior
Larry Small, Director of Research at YPA says this about
“They (online marketer) continue to raise the
convenience factor for consumers by providing a
wide variety of information in the ways that
they(the consumer) prefer to receive it.”
TV add revenues modest to flat growth.
2008 to 2009 = 1.5% Growth, 2009 to 2013 = 2-3% Growth
(Informa Telecoms & Media)
Tribune's collapse rings alarm bells for newspaper industry
(www.independent.co.uk Dec 15th 08)
Shift In Marketing Dollars
Prior to the economic downturn these marketing
avenues were experiencing a downturn.
Traditional Marketing | Direct Mail | Newspaper | TV |
Radio | Yellow Pages
On the other hand Online Marketing is still experiencing
significant growth in a down economy.
The internet is changing the way we function in society
What Is Happening Online Today?
U.S. commerce conducted over the Internet totaled $136.4 billion in
In 2007 eMarketer predicted that online retailers in the US will ring
up over $100 billion more in sales in 2012 than they did in 2007 a
74% increase in 5 years. (eMarketer)
Just one year later from this outlandish prediction by eMarketer,
78% of the prediction had already been completed - $214.4 billion in
2008 (ComScore Friday, January 30, 2009)
How Is The Internet Effecting The Way We Function As
15 years ago did you use online banking?
Do you use online banking today?
Do you use mobile phone banking today?
In 2007 less then 1% of the US population used mobile banking.
By 2010 35% of the population will use mobile banking (Celent)
Mobile Banking Growth Prediction for the next five years (Informa)
Number of estimated transactions : 300 billion (Informa)
Value of transactions estimated : $860 billion (Informa)
Number of mobile subscribers accessing banking on their mobile :
977 million (Informa)
Question #2 – Which search engines should I focus on
to become the authority for my key words?
Why Google over the others?
98% of all searches take place on 5 search engines.
2% take place on the other 998+ search engines.
Google has 72.11% of the search market.
There are 1000’s of search engines but one is dominating
the search market!
Google's mission is to “organize the world's
information and make it universally accessible
They want to give the user what they are
searching for, thus, Google puts the
companies that are the authority on top.
We Track Buyer Behavior And Then Get Your Keywords In
Front Of Them
Question #3 - What strategies are you going to utilize
to get my keywords ranked in the top positions?
There are only two key strategies
There are however many tactics within each strategy
On-Site Tactics: You & Your web designer
Content Editing: re-writing content focusing on key words
Keyword Analysis: change key words to reflect consumer demand
Changes to Meta tags: properly defining pages using your key words,
generic page names hurt you
Navigational Structure: proper site map helps in getting indexed
Code Optimization: enhance speed of site, slow sites receive lower
Site Architecture Analysis: search engines “crawl” the web to find relevant
content for its users
Building New Pages: search engines want dynamic sites/content. By
adding new content relevant to your key words your chances of higher
rankings are improved
Off-Site Tactics: Page Views Holistic Approach
Blogging: Micro sites with information about your business/keywords, the more the
Archives: Preserving content digitally that is relevant to your site/keywords for future
retrieval (data banking)
Press Releases: News about your business with your key words on the web is not
good, it is great
Social Media: Posting your site specific content/keywords on major social networks
give you leverage
Lenses: Lenses are pages/digital overview articles, that gather everything you know
about your business/industry in a condensed format that is published on-line
Videos: Live content that is available to viewers regarding your business/keywords
Podcasts: Audio content about your business and keywords
In-bound Links: The more sites pointing to you the more credibility you have to the
search engines, we call this “google juice”!
This is what your “Google Juice” should like times 1000!
Question #4 - What is my guarantee?
An SEO agency that knows they can produce results will
be performance based
90% of the fees earned by an SEO agency should come
after they have achieved specific rankings for your key
The monthly maintenance fee should also be
The PageViews Performance Model
The client pays $1,000 per keyword at agreement
signing (min. 3 key words)
Page Views will propose a fee structure based on your
keywords receiving specific rankings – no ranking, no
Page Views will guarantee the top two rank positions for
½ the month or you only pay half the monthly
What are your most competitive key words?
That is right…we want the keywords that are
going to make you the most money!
Beware of an SEO agency that is afraid to take
on your most competitive key words
Question #5 - What is your track record and can you
If an SEO agency can not give you specific case
studies of clients that they have produced results
for then run the other way!
This is what we have done!
B2B CFO Today
208 top 10 Listings, 146 top 3 and 75 #1 Positions
A sample of the #1 listings in Google
CFO Firm | CFO services | Part-Time CFO | Temporary CFO
Chief financial officer services
Interim chief financial officer
Part-time chief financial officer services
Profit improvement solutions
Sales improvement consultation
Sales improvement services
Temporary chief financial officer
#2 Tatum CFO
A few more success stories!
www.dentimax.com - when we took this project on for the keyword quot;dental
softwarequot;, Dentimax was ranking #9. We were able to have them ranked #1
in Google in less than 3 months and they have held the spot since
www.appointment-plus.com - when we took this project on for the keywords
quot;appointment softwarequot; & quot;scheduling softwarequot;, Appointment Plus had
been bouncing between 6 - 15 for both of these keywords. We were able to
get them ranking #1 or #2 within 3 months and they have maintained these
rankings. We are now working on an additional 15 keywords for them.
www.vovici.com - when we began this project 2 months ago Vovici was not
ranking in the top 20 for quot;online surveysquot; or quot;survey softwarequot;, they were
also not in the top 10 for quot;web surveyquot;. They are now in the top 10 or 15
for these keywords and should attain the #1 ranking by the end of May for
several of their key words.
www.completemedicalbilling.com - was not in the top 10 for their keywords,
quot;lytecquot;, quot;medisoftquot;, quot;medisoft softwarequot;. They are now ranking in the top 10
for all of these keywords. All of them have been in the top 4 but have
bounced in recent weeks. We have been working with them now for 2
If online marketing is not done correctly your site could be
banned from Google for one Year
Black Hat vs. White Hat
Pageviews has never had a client site banned from Google
or any other search engine
We have been doing search marketing for 11 years. We have the team, the
experience and the track record
We have achieved over 75,365 number one (#1) positions for our clients
and the majority of them are with Google, we know what Google and other
major search engines want and we know how to deliver it
We only take on one client per keyword and we take on your most
competitive key words, our goal is to turn your web site into a money site!
We are performance based – this is your guarantee!
“If we do not get you ranked for your keywords you do not pay us”.
Just a FEW of the companies that have used PageViews to become the
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