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How Social Media Management Can Help Businesses
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How Social Media Management Can Help Businesses


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What is social media management and how can it help businesses? Social Media enables people to advocate for your business through compelling content. Through social media channels such as a blog, Facebook, Twitter and other outlets, businesses can listen to what people are saying and then being able to respond which gives businesses a tremendous amount of credibility and loyalty with customers.

Social media management helps businesses grow their traffic by distributing content, growing links to a company’s website, manage a business’s reputation and branding, acquire email addresses and increase their fan base just to name a few. Social media creates opportunities for lead generation and ultimately grows a company’s revenue.

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  • Entrepreneur-in-Residence, Thunderbird
    35 under 35 Entrepreneurs, Arizona
    $80 Million in Venture Capital
    Sold 6 Businesses
    MBA, Thunderbird & MA, Indiana
    Board, National Association of Sales Professionals
    Advisor and Investor to dozen companies
  • Listen to what people are saying about your brand, products and company.
  • Broadcast your message and develop instant traffic from your fans, followers and people that connect with your brand, products and company.
  • Connect your brand, products and company to as many places as possible.
  • Finally, we have analytics to share with you the value we are adding growing your entire online presence.
  • Any questions?
  • Transcript

    • 1. By Aaron Bare
    • 2. Social Media is Local and Global
    • 3. 90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3
    • 4. 500 Million Active Facebook Users Source: Tech HeraldPhoto Credit: Oversocialized
    • 5. 126 MillionThe number of blogs on the Internet. Source: Jess3
    • 6. 10 Billion+ Tweets Sent on Twitter Since 2006 Photo Credit: Rosaura Ochoa Source: Mashable
    • 7. 2 Billion Videos Are Streamed Each Day On YouTubePhoto Credit: jonsson Source: Techcrunch
    • 8. What Is a Social Media Strategy?
    • 9. “Social Media: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane
    • 10. “Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files
    • 11. Listen and Respond
    • 12. “Links are the Currency of the Social Web”
    • 13. Publish and Broadcast
    • 14. “Social Media Monitoring Collects Online Mentions for Measurement and Response” Image Credit: Suchitra Prints
    • 15. Connect
    • 16. “Company Blogs are Digital Publications that Allow Public Responses” Photo Credit kevindooley
    • 17. Create viral loops
    • 18. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” Photo Credit: Marvin Kuo
    • 19. Facebook Fan Pages Let Businesses Interact with Customers and Prospects
    • 20. Facebook Social Applets drive results and traffic
    • 21. “Twitter is like a Text Message with a BCC: To The World”Photo Credit: ydhsu
    • 22. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
    • 23. Mobile Marketing
    • 24. Social Media Can Drive Leads and Customers Photo Credit:
    • 25. Microsites & Landing Page convert Social Media
    • 26. Traffic Growth
    • 27. Content Distribution
    • 28. Reputation Management
    • 29. Email Acquisition
    • 30. Lead Generation
    • 31. Online Branding
    • 32. Revenue Growth
    • 33. 1,344 Friends 233 Followers 533 Friends 2,345 Connections 15,768 Views 334 bookmarks 22 digg’s 12 top keywords 244 top keywords 24 top keywords 998 email subscribers 42 feeds 998 forwards 83 blog post 19,998 monthly website traffic 23 photos April 2010 Social Empire Monthly Report $232,567 online revenue 145 brand mentions, pr weight $45,300 Results focused
    • 34. Our Digital Media Offerings • Campaign Management – manage online projects • Content Management – observe, contribute, publish and manage content • Link Management – grow links • Reputation/Brand Management – manage your brand • Influencer Management – connect with key influencers/advocates and create common purpose • Conversation Management – from listen to engage to lead the conversation • Network Management – manage your networks (brand outpost) • Fan/Follower Management – manage networks • Policy Management – manage company interactions • Digital Applications –iPhone, Facebook and other applications. • Interactive – websites, micro-sites and landing pages.
    • 35. Any Questions?
    • 36. Overview