Point A to B
                  Putting Google Transit to work for
                  the Lake Tahoe basin




Aaron Antrim
...
Tahoe basin Google Transit
         project overview

• Make TMA   shuttles, BlueGO routes, North
 Lake Tahoe Express airp...
What is it?
                    • Conventional transit schedules and
                       maps are unfamiliar/hard-to-us...
2
                                                                                                                        ...
2
                                                                                                                        ...
2
                                                                                                                        ...
2
                                                                                                                        ...
2
                                                                                                                        ...
Result of Florida study

Almost half of
participants were
unable to correctly identify
bus times using the tabular
schedul...
Why Google
                      The third most common
Transit?
                      internet activity for
Google Transit...
Most Americans are
Why Google
Transit?
                   on the web
Most Americans
use the internet
                   • ...
Why Google
Transit?
Shows transit as
an alternative to
driving

Travelers who will
otherwise never
think of transit or
vis...
Why Google
Transit?
Interface in 12
different languages




                      Trillium
                      TRANSIT I...
Why Google
Transit?
Available on
mobile devices like
iPhones and
Blackberries
Twitter status
messages:
• “I’m thinking of ...
What is it?
                    Agency experiences
Why Google
Transit?            Duluth Transit Authority
               ...
Making the
most of
Google
Transit
Agency website
can include trip
planner form




                   Trillium
           ...
Making the
most of
Google
Transit
Choose an easy-
to-remember
web-address to
include on
vehicles,
schedules, signs,
press ...
Making the
most of
Google
Transit
Use Google
Transit as a tool
to make transit a
more readily
available option
when someon...
Making the
most of
Google
Transit
Use Google
Transit as a tool
to make transit a
more readily
available option
when someon...
Transit instructions
on the Northcoast
Journal event
calendar:
to reach new audiences and
improve off-peak ridership.
Making the
most of
Google
                    TimeTable
Transit
                    Publisher:
Leverage your
             ...
108-H Line
Weekday                                                                                                        ...
Making the
most of
Google
Transit
Mashup with other
geographic
information
Example: UC
Berkeley Bear
Transit shuttle
route...
Maintaining
data
Trillium’s
WebSchedule to
publish and
maintain Google
Transit Feed
information




                  Tril...
• Timetables
Maintaining
                  • Stop locations
data
                  • Route alignments
What info needs
to b...
Questions?

Aaron Antrim
aaron@trilliumtransit.com
                                     Trillium
Blog: www.trilliumtransit...
TNT/TMA board Google Transit presentation
TNT/TMA board Google Transit presentation
TNT/TMA board Google Transit presentation
TNT/TMA board Google Transit presentation
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TNT/TMA board Google Transit presentation

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TNT/TMA board Google Transit presentation

  1. 1. Point A to B Putting Google Transit to work for the Lake Tahoe basin Aaron Antrim TMA Board meeting Trillium Granlibakken Resort April 2, 2009 TRANSIT INTERNET SOLUTIONS
  2. 2. Tahoe basin Google Transit project overview • Make TMA shuttles, BlueGO routes, North Lake Tahoe Express airport shuttles, and TART available on Google Transit • Project is led and 100% funded by TRPA • Planned launch date of May 23, 2009 Trillium TRANSIT INTERNET SOLUTIONS
  3. 3. What is it? • Conventional transit schedules and maps are unfamiliar/hard-to-use Why Google Transit? • Google Transit is a familiar format Making the most for public transportation of Google Transit information • Most Americans on the web How to maintain data • Shows transit as an alternative to driving • Interface in 12 different languages • Available on mobile devices like iPhones and Blackberries Trillium TRANSIT INTERNET SOLUTIONS
  4. 4. 2 3 Let’s take a trip… 32 33 29 37 18 20 21 21 22 23 24 DOWNTOWN 24 25 26 27 28 29 B at 11th :23 33 37 TRANSIT4tCENTER 1 h at B :24 29 30 HSU (Library) :26 37 92518E StreetB 14th at :28 31 14th at Union :29 20 Between 10th & 9th Union at 11th :30 12 21 Community Center :31 21 A 13 (10:30 to 2:30 or on request) Transfer to HTA Colony Inn :33 22 14 Sunnybrae Prof. Bldg. :34 23 15 Sunnybrae Centre :35 24 Bus stops on demand at intersections. Sunnybrae Loop :37 1 1A DOWNTOWN Sunnybrae Loop :37 Sunnybrae Centre :41 CLOSED ON MAJOR HOLIDAYS: 24 Crescent Way :42 25 NEW YEARS DAY • MEMORIAL DAY Equinox School :44 26 Union at 11th :45 27 MARTIN LUTHERUnion DAY • 4TH:46 14th at KING OF 28 JULY • LABOR DAY :50 14th at B :47 29 HSU (Library) 37 THANKSGIVING at 14th & DAY AFTER LK Wood DAY :51 30 14th West of G :52 CHRISTMAS DAY & DAY AFTER N O R T H B O U N D ! quot; # $ % !! !quot; !# TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;# !$ !% &! &quot; &% GENERAL REFERENCE: The Arcata & Mad Riv !quot;#$ %quot;&' '()*+*,-,'.-)/'0'1*,23 45#6 !758% ated by the Arcata !quot;#! %quot;&( 'quot;&( '92:;<-=2+'.>?>3 45#& !758# Arcata: A&MRTS ...................................... 822-3775 !quot;#) %quot;&# 'quot;&# '@AA+:;A+2'B2-C<3 45#7 !758quot; alternative form of t (quot;&$ %quot;%' 'quot;%' 'DE-F'B2-C<'G++3 4586 !75quot;% Chamber of Commerce ........... 822-3619 Eureka (quot;&& Transit ............................. 443-0826 limits for all citize %quot;%% 'quot;%% 'H)-+I2'1A-,3 4588 !75quot;$ )(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($ 'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75quot;8 !!5&7 City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s )(quot;!$ )quot;%! (quot;%* !quot;)$ %quot;!$ &quot;(! 'quot;!$ $quot;(! 'D2+;)-E'0'@L))-M $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6 citizens and student )(quot;!& )quot;%) (quot;%' ................................... 825-8934 !quot;)& %quot;!& &quot;() 'quot;!& $quot;() '@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45quot;# %5&! !75&4 !!5!8 Fire Dept. ................................. 822-2000 Greyhound !quot;)! %quot;!! )(quot;!! )quot;!+ (quot;%% &quot;)+ 'quot;!! $quot;)+ '1-*E)A-,'J=2+L2 45quot;quot; %5!% !75&6 !!5!& Library ...................................... 822-5954 .......................................'quot;!# $quot;)' 231-2222 &quot;)' (800) )(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# )#quot;%' '@CN*+E2M=*EE2'P<AK:3 45quot;7 %5!6 !75&quot; !!57% The cost of the syst )(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%% 'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ Police ....................................... 822-2428 Arcata Dial-A-Ride Info&quot;)! 'quot;(' $quot;)( 822-3775 ............... )(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' )#quot;%( 'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# and revenues obtain )(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!* 'Q-EE2M'R-:;3 45&& !75!# sales tax on gasoline Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %quot;%* %quot;)+ ...................... 442-4555 , )(quot;)+ )(quot;%+ (quot;!# 'quot;)+ )#quot;!+ 'Q-EE2M'92:;3 45!% !75!& )(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!! 'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011 $576 $5quot;quot; 45!quot; %57# !7576 !75#4 H.S.U. Information $578 $5quot;! 45!! %57quot; !7578 !75#6 )(quot;%# )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! 442-4551 City Cab ....................................... *quot;(! )#quot;!) - )(quot;)) '!8;<'0'B'P;)22;:'U'J)C-;- A&MRTS is conve )(quot;#* )(quot;!$ )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## 442-0900 Express Taxi ................................ *quot;(# )#quot;(* 'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#quot; Arcata Ambulance ....................... 822-4166 to within ¼ mile o !quot;&$ &quot;&$ *quot;#+ '@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ . Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266 !quot;&# &quot;&# *quot;#( 'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 For information call: 458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$ '#;<'0'W'P;)22;:3 65#7 $5!$ / Emergency Calls ................................. 911 )(quot;(% )quot;#$ (quot;#' ........................ (800) USA-RAIL AMTRACK (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ *quot;## )#quot;)& '#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584
  5. 5. 2 3 Let’s take a trip… 32 33 29 37 18 20 21 21 22 23 24 DOWNTOWN step 1 24 25 26 (my house) 27 28 29 B at 11th :23 33 37 TRANSIT4tCENTER 1 h at B :24 29 30 HSU (Library) :26 37 92518E StreetB 14th at :28 31 14th at Union :29 20 Between 10th & 9th Union at 11th :30 12 21 Community Center :31 21 A 13 (10:30 to 2:30 or on request) Transfer to HTA Colony Inn :33 22 14 Sunnybrae Prof. Bldg. :34 23 15 Sunnybrae Centre :35 24 Bus stops on demand at intersections. Sunnybrae Loop :37 1 1A DOWNTOWN Sunnybrae Loop :37 Sunnybrae Centre :41 CLOSED ON MAJOR HOLIDAYS: 24 Crescent Way :42 25 NEW YEARS DAY • MEMORIAL DAY Equinox School :44 26 Union at 11th :45 27 MARTIN LUTHERUnion DAY • 4TH:46 14th at KING OF 28 JULY • LABOR DAY :50 14th at B :47 29 HSU (Library) 37 THANKSGIVING at 14th & DAY AFTER LK Wood DAY :51 30 14th West of G :52 CHRISTMAS DAY & DAY AFTER N O R T H B O U N D ! quot; # $ % !! !quot; !# TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;# !$ !% &! &quot; &% GENERAL REFERENCE: The Arcata & Mad Riv !quot;#$ %quot;&' '()*+*,-,'.-)/'0'1*,23 45#6 !758% ated by the Arcata !quot;#! %quot;&( 'quot;&( '92:;<-=2+'.>?>3 45#& !758# Arcata: A&MRTS ...................................... 822-3775 !quot;#) %quot;&# 'quot;&# '@AA+:;A+2'B2-C<3 45#7 !758quot; alternative form of t (quot;&$ %quot;%' 'quot;%' 'DE-F'B2-C<'G++3 4586 !75quot;% Chamber of Commerce ........... 822-3619 Eureka (quot;&& Transit ............................. 443-0826 limits for all citize %quot;%% 'quot;%% 'H)-+I2'1A-,3 4588 !75quot;$ )(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($ 'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75quot;8 !!5&7 City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s )(quot;!$ )quot;%! (quot;%* !quot;)$ %quot;!$ &quot;(! 'quot;!$ $quot;(! 'D2+;)-E'0'@L))-M $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6 citizens and student )(quot;!& )quot;%) (quot;%' ................................... 825-8934 !quot;)& %quot;!& &quot;() 'quot;!& $quot;() '@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45quot;# %5&! !75&4 !!5!8 Fire Dept. ................................. 822-2000 Greyhound !quot;)! %quot;!! )(quot;!! )quot;!+ (quot;%% &quot;)+ 'quot;!! $quot;)+ '1-*E)A-,'J=2+L2 45quot;quot; %5!% !75&6 !!5!& Library ...................................... 822-5954 .......................................'quot;!# $quot;)' 231-2222 &quot;)' (800) )(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# )#quot;%' '@CN*+E2M=*EE2'P<AK:3 45quot;7 %5!6 !75&quot; !!57% The cost of the syst )(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%% 'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ Police ....................................... 822-2428 Arcata Dial-A-Ride Info&quot;)! 'quot;(' $quot;)( 822-3775 ............... )(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' )#quot;%( 'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# and revenues obtain )(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!* 'Q-EE2M'R-:;3 45&& !75!# sales tax on gasoline Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %quot;%* %quot;)+ ...................... 442-4555 , )(quot;)+ )(quot;%+ (quot;!# 'quot;)+ )#quot;!+ 'Q-EE2M'92:;3 45!% !75!& )(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!! 'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011 $576 $5quot;quot; 45!quot; %57# !7576 !75#4 H.S.U. Information $578 $5quot;! 45!! %57quot; !7578 !75#6 )(quot;%# )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! 442-4551 City Cab ....................................... *quot;(! )#quot;!) - )(quot;)) '!8;<'0'B'P;)22;:'U'J)C-;- A&MRTS is conve )(quot;#* )(quot;!$ )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## 442-0900 Express Taxi ................................ *quot;(# )#quot;(* 'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#quot; Arcata Ambulance ....................... 822-4166 to within ¼ mile o !quot;&$ &quot;&$ *quot;#+ '@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ . Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266 !quot;&# &quot;&# *quot;#( 'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 For information call: 458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$ '#;<'0'W'P;)22;:3 65#7 $5!$ / Emergency Calls ................................. 911 )(quot;(% )quot;#$ (quot;#' ........................ (800) USA-RAIL AMTRACK (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ *quot;## )#quot;)& '#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584
  6. 6. 2 3 Let’s take a trip… 32 33 29 37 18 20 21 21 22 23 24 DOWNTOWN step 1 24 25 26 (my house) 27 28 29 B at 11th :23 33 37 TRANSIT4tCENTER 1 h at B :24 29 30 HSU (Library) :26 37 92518E StreetB 14th at :28 31 14th at Union :29 20 Between 10th & 9th Union at 11th :30 12 21 Community Center :31 21 A 13 (10:30 to 2:30 or on request) Transfer to HTA step 2 Colony Inn :33 22 14 Sunnybrae Prof. Bldg. :34 23 15 Sunnybrae Centre :35 24 Bus stops on demand at intersections. Sunnybrae Loop :37 1 1A (timing point) DOWNTOWN Sunnybrae Loop :37 Sunnybrae Centre :41 CLOSED ON MAJOR HOLIDAYS: 24 Crescent Way :42 25 NEW 26 Equinox School YEARS DAY • MEMORIAL DAY:44 Union at 11th :45 27 MARTIN LUTHERUnion DAY • 4TH:46 14th at KING OF 28 JULY • LABOR DAY :50 14th at B :47 29 HSU (Library) 37 THANKSGIVING at 14th & DAY AFTER LK Wood DAY :51 30 14th West of G :52 CHRISTMAS DAY & DAY AFTER N O R T H B O U N D ! quot; # $ % !! !quot; !# TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;# !$ !% &! &quot; &% GENERAL REFERENCE: The Arcata & Mad Riv !quot;#$ %quot;&' '()*+*,-,'.-)/'0'1*,23 45#6 !758% ated by the Arcata !quot;#! %quot;&( 'quot;&( '92:;<-=2+'.>?>3 45#& !758# Arcata: A&MRTS ...................................... 822-3775 !quot;#) %quot;&# 'quot;&# '@AA+:;A+2'B2-C<3 45#7 !758quot; alternative form of t (quot;&$ %quot;%' 'quot;%' 'DE-F'B2-C<'G++3 4586 !75quot;% Chamber of Commerce ........... 822-3619 Eureka (quot;&& Transit ............................. 443-0826 limits for all citize %quot;%% 'quot;%% 'H)-+I2'1A-,3 4588 !75quot;$ )(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($ 'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75quot;8 !!5&7 City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s )(quot;!$ )quot;%! (quot;%* !quot;)$ %quot;!$ &quot;(! 'quot;!$ $quot;(! 'D2+;)-E'0'@L))-M $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6 citizens and student )(quot;!& )quot;%) (quot;%' ................................... 825-8934 !quot;)& %quot;!& &quot;() 'quot;!& $quot;() '@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45quot;# %5&! !75&4 !!5!8 Fire Dept. ................................. 822-2000 Greyhound !quot;)! %quot;!! )(quot;!! )quot;!+ (quot;%% &quot;)+ 'quot;!! $quot;)+ '1-*E)A-,'J=2+L2 45quot;quot; %5!% !75&6 !!5!& Library ...................................... 822-5954 .......................................'quot;!# $quot;)' 231-2222 &quot;)' (800) )(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# )#quot;%' '@CN*+E2M=*EE2'P<AK:3 45quot;7 %5!6 !75&quot; !!57% The cost of the syst )(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%% 'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ Police ....................................... 822-2428 Arcata Dial-A-Ride Info&quot;)! 'quot;(' $quot;)( 822-3775 ............... )(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' )#quot;%( 'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# and revenues obtain )(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!* 'Q-EE2M'R-:;3 45&& !75!# sales tax on gasoline Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %quot;%* %quot;)+ ...................... 442-4555 , )(quot;)+ )(quot;%+ (quot;!# 'quot;)+ )#quot;!+ 'Q-EE2M'92:;3 45!% !75!& )(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!! 'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011 $576 $5quot;quot; 45!quot; %57# !7576 !75#4 H.S.U. Information $578 $5quot;! 45!! %57quot; !7578 !75#6 )(quot;%# )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! 442-4551 City Cab ....................................... *quot;(! )#quot;!) - )(quot;)) '!8;<'0'B'P;)22;:'U'J)C-;- A&MRTS is conve )(quot;#* )(quot;!$ )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## 442-0900 Express Taxi ................................ *quot;(# )#quot;(* 'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#quot; Arcata Ambulance ....................... 822-4166 to within ¼ mile o !quot;&$ &quot;&$ *quot;#+ '@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ . Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266 !quot;&# &quot;&# *quot;#( 'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 For information call: 458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$ '#;<'0'W'P;)22;:3 65#7 $5!$ / Emergency Calls ................................. 911 )(quot;(% )quot;#$ (quot;#' ........................ (800) USA-RAIL AMTRACK (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ *quot;## )#quot;)& '#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584
  7. 7. 2 3 Let’s take a trip… 32 33 29 37 18 20 21 21 22 23 24 DOWNTOWN step 1 24 25 26 (my house) 27 28 29 B at 11th :23 33 37 TRANSIT4tCENTER 1 h at B :24 29 30 HSU (Library) :26 37 92518E StreetB 14th at :28 31 14th at Union :29 20 Between 10th & 9th Union at 11th :30 12 21 Community Center :31 21 A 13 (10:30 to 2:30 or on request) Transfer to HTA step 2 Colony Inn :33 22 14 Sunnybrae Prof. Bldg. :34 23 15 Sunnybrae Centre :35 24 Bus stops on demand at intersections. Sunnybrae Loop :37 1 1A (timing point) DOWNTOWN Sunnybrae Loop :37 Sunnybrae Centre :41 CLOSED ON MAJOR HOLIDAYS: 24 Crescent Way :42 25 NEW 26 Equinox School YEARS DAY • MEMORIAL DAY:44 Union at 11th :45 27 MARTIN LUTHERUnion DAY • 4TH:46 14th at KING OF 28 JULY • LABOR DAY :50 14th at B :47 29 HSU (Library) 37 THANKSGIVING at 14th & DAY AFTER LK Wood DAY :51 30 14th West of G :52 CHRISTMAS DAY & DAY AFTER N O R T H B O U N D ! quot; # $ % !! !quot; !# TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;# !$ !% &! &quot; &% GENERAL REFERENCE: The Arcata & Mad Riv !quot;#$ %quot;&' '()*+*,-,'.-)/'0'1*,23 45#6 !758% ated by the Arcata !quot;#! %quot;&( 'quot;&( '92:;<-=2+'.>?>3 45#& !758# Arcata: A&MRTS ...................................... 822-3775 step 3 !quot;#) %quot;&# 'quot;&# '@AA+:;A+2'B2-C<3 45#7 !758quot; alternative form of t (quot;&$ %quot;%' 'quot;%' 'DE-F'B2-C<'G++3 4586 !75quot;% Chamber of Commerce ........... 822-3619 Eureka (quot;&& Transit ............................. 443-0826 limits for all citize %quot;%% 'quot;%% 'H)-+I2'1A-,3 4588 !75quot;$ )(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($ 'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75quot;8 !!5&7 City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s (transfer) )(quot;!$ )quot;%! (quot;%* !quot;)$ %quot;!$ &quot;(! 'quot;!$ $quot;(! 'D2+;)-E'0'@L))-M $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6 citizens and student )(quot;!& )quot;%) (quot;%' ................................... 825-8934 !quot;)& %quot;!& &quot;() 'quot;!& $quot;() '@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45quot;# %5&! !75&4 !!5!8 Fire Dept. ................................. 822-2000 Greyhound !quot;)! %quot;!! )(quot;!! )quot;!+ (quot;%% &quot;)+ 'quot;!! $quot;)+ '1-*E)A-,'J=2+L2 45quot;quot; %5!% !75&6 !!5!& Library ...................................... 822-5954 .......................................'quot;!# $quot;)' 231-2222 &quot;)' (800) )(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# )#quot;%' '@CN*+E2M=*EE2'P<AK:3 45quot;7 %5!6 !75&quot; !!57% The cost of the syst )(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%% 'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ Police ....................................... 822-2428 Arcata Dial-A-Ride Info&quot;)! 'quot;(' $quot;)( 822-3775 ............... )(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' )#quot;%( 'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# and revenues obtain )(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!* 'Q-EE2M'R-:;3 45&& !75!# sales tax on gasoline Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %quot;%* %quot;)+ ...................... 442-4555 , )(quot;)+ )(quot;%+ (quot;!# 'quot;)+ )#quot;!+ 'Q-EE2M'92:;3 45!% !75!& )(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!! 'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011 $576 $5quot;quot; 45!quot; %57# !7576 !75#4 H.S.U. Information $578 $5quot;! 45!! %57quot; !7578 !75#6 )(quot;%# )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! 442-4551 City Cab ....................................... *quot;(! )#quot;!) - )(quot;)) '!8;<'0'B'P;)22;:'U'J)C-;- A&MRTS is conve )(quot;#* )(quot;!$ )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## 442-0900 Express Taxi ................................ *quot;(# )#quot;(* 'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#quot; Arcata Ambulance ....................... 822-4166 to within ¼ mile o !quot;&$ &quot;&$ *quot;#+ '@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ . Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266 !quot;&# &quot;&# *quot;#( 'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 For information call: 458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$ '#;<'0'W'P;)22;:3 65#7 $5!$ / Emergency Calls ................................. 911 )(quot;(% )quot;#$ (quot;#' ........................ (800) USA-RAIL AMTRACK (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ *quot;## )#quot;)& '#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584
  8. 8. 2 3 Let’s take a trip… 32 33 29 37 18 20 21 21 22 23 24 DOWNTOWN step 1 24 25 26 (my house) 27 28 29 B at 11th :23 33 37 TRANSIT4tCENTER 1 h at B :24 29 30 HSU (Library) :26 37 92518E StreetB 14th at :28 31 14th at Union :29 20 Between 10th & 9th Union at 11th :30 12 21 Community Center :31 21 A 13 (10:30 to 2:30 or on request) Transfer to HTA step 2 Colony Inn :33 22 14 Sunnybrae Prof. Bldg. :34 23 15 Sunnybrae Centre :35 24 Bus stops on demand at intersections. Sunnybrae Loop :37 1 1A (timing point) DOWNTOWN Sunnybrae Loop :37 Sunnybrae Centre :41 CLOSED ON MAJOR HOLIDAYS: 24 Crescent Way :42 25 NEW 26 Equinox School YEARS DAY • MEMORIAL DAY:44 Union at 11th :45 27 MARTIN LUTHERUnion DAY • 4TH:46 14th at KING OF 28 JULY • LABOR DAY :50 14th at B :47 29 HSU (Library) 37 THANKSGIVING at 14th & DAY AFTER LK Wood DAY :51 30 14th West of G :52 CHRISTMAS DAY & DAY AFTER N O R T H B O U N D ! quot; # $ % !! !quot; !# TRANSPORTATION: &# &$ 'quot;&' quot;! quot;quot; quot;# !$ !% &! &quot; &% GENERAL REFERENCE: The Arcata & Mad Riv !quot;#$ %quot;&' '()*+*,-,'.-)/'0'1*,23 45#6 !758% ated by the Arcata !quot;#! %quot;&( 'quot;&( '92:;<-=2+'.>?>3 45#& !758# Arcata: A&MRTS ...................................... 822-3775 step 3 !quot;#) %quot;&# 'quot;&# '@AA+:;A+2'B2-C<3 45#7 !758quot; alternative form of t (quot;&$ %quot;%' 'quot;%' 'DE-F'B2-C<'G++3 4586 !75quot;% Chamber of Commerce ........... 822-3619 Eureka (quot;&& Transit ............................. 443-0826 limits for all citize %quot;%% 'quot;%% 'H)-+I2'1A-,3 4588 !75quot;$ )(quot;%) )quot;%$ (quot;&( !quot;() %quot;%) &quot;($ 'quot;%) $quot;($ 'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75quot;8 !!5&7 City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s (transfer) )(quot;!$ )quot;%! (quot;%* !quot;)$ %quot;!$ &quot;(! 'quot;!$ $quot;(! 'D2+;)-E'0'@L))-M $58quot; 45quot;$ %5&quot; !75quot;7 !!5!6 citizens and student )(quot;!& )quot;%) (quot;%' ................................... 825-8934 !quot;)& %quot;!& &quot;() 'quot;!& $quot;() '@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45quot;# %5&! !75&4 !!5!8 Fire Dept. ................................. 822-2000 Greyhound !quot;)! %quot;!! )(quot;!! )quot;!+ (quot;%% &quot;)+ 'quot;!! $quot;)+ '1-*E)A-,'J=2+L2 45quot;quot; %5!% !75&6 !!5!& Library ...................................... 822-5954 .......................................'quot;!# $quot;)' 231-2222 &quot;)' (800) )(quot;!# )quot;!' (quot;%) !quot;)# %quot;!# )#quot;%' '@CN*+E2M=*EE2'P<AK:3 45quot;7 %5!6 !75&quot; !!57% The cost of the syst )(quot;(* )quot;!% (quot;!+ !quot;#* %quot;(* &quot;)% 'quot;(* $quot;)% )#quot;%% 'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ Police ....................................... 822-2428 Arcata Dial-A-Ride Info&quot;)! 'quot;(' $quot;)( 822-3775 ............... )(quot;(' )quot;!( (quot;!$ !quot;#' %quot;(' )#quot;%( 'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# and revenues obtain )(quot;(( (quot;!! %quot;(( 'quot;(( )#quot;!* 'Q-EE2M'R-:;3 45&& !75!# sales tax on gasoline Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %quot;%* %quot;)+ ...................... 442-4555 , step 4 )(quot;)+ )(quot;%+ (quot;!# 'quot;)+ )#quot;!+ 'Q-EE2M'92:;3 45!% !75!& )(quot;)! )(quot;%( )quot;(& (quot;(% (quot;&+ %quot;)! %quot;%( &quot;#& 'quot;)! $quot;#& *quot;(& )#quot;!! 'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011 $576 $5quot;quot; 45!quot; %57# !7576 !75#4 H.S.U. Information $578 $5quot;! 45!! %57quot; !7578 !75#6 )(quot;%# )quot;(! (quot;(( (quot;&$ %quot;)) %quot;%# &quot;#! 'quot;)) $quot;#! 442-4551 City Cab ....................................... *quot;(! )#quot;!) - )(quot;)) '!8;<'0'B'P;)22;:'U'J)C-;- A&MRTS is conve )(quot;#* )(quot;!$ )quot;(# (quot;)+ (quot;&% %quot;#* %quot;!$ &quot;## 'quot;#* $quot;## 442-0900 Express Taxi ................................ *quot;(# )#quot;(* 'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#quot; Arcata Ambulance ....................... 822-4166 to within ¼ mile o (destination) !quot;&$ &quot;&$ *quot;#+ '@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ . Mad River Comm. Hosp. ............. 822-3621 Airport Shuttle ............................. 442-9266 !quot;&# &quot;&# *quot;#( 'quot;),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 For information call: 458% %5#7 !758& )(quot;(' )quot;#+ (quot;#* (quot;%! %quot;(' %quot;%+ 'quot;%+ )#quot;)$ '#;<'0'W'P;)22;:3 65#7 $5!$ / Emergency Calls ................................. 911 )(quot;(% )quot;#$ (quot;#' ........................ (800) USA-RAIL AMTRACK (quot;%) !quot;%* %quot;(% %quot;%$ &quot;%* 'quot;%$ *quot;## )#quot;)& '#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584
  9. 9. Result of Florida study Almost half of participants were unable to correctly identify bus times using the tabular schedules. Design Elements of Effective Transit Information Materials, National Center for Transit Research at the University of South Florida (http://www.nctr.usf.edu/pdf/527-12.pdf)
  10. 10. Why Google The third most common Transit? internet activity for Google Transit Americans is to “search provides is a for a map or driving familiar format for public directions,” (87%) transportation behind only email and information using search engines. Source: Pew Internet & American Life Project, (http://www.pewinternet.org/pdfs/PIP_Internet_and_Daily_Life.pdf) Trillium TRANSIT INTERNET SOLUTIONS
  11. 11. Most Americans are Why Google Transit? on the web Most Americans use the internet • 73% of all Americans are internet users • 63% of of people in rural areas • 53% of < $30k/year income households • 71% of 50-64 year olds • 88% of 18-29 year olds Source: Pew Internet & American Life Project, (http://www.pewinternet.org/pdfs/PIP_Internet_and_Daily_Life.pdf) Trillium TRANSIT INTERNET SOLUTIONS
  12. 12. Why Google Transit? Shows transit as an alternative to driving Travelers who will otherwise never think of transit or visit your website will see the transit option Trillium TRANSIT INTERNET SOLUTIONS
  13. 13. Why Google Transit? Interface in 12 different languages Trillium TRANSIT INTERNET SOLUTIONS
  14. 14. Why Google Transit? Available on mobile devices like iPhones and Blackberries Twitter status messages: • “I’m thinking of catching my 1st ever bus since iPhone 2.2 got released! It even tells you the bus timetable!” @timjennion • Took a bus for the first time in over a year.The new public transport option in maps on the iPhone is brilliant!” @helloBos Trillium TRANSIT INTERNET SOLUTIONS
  15. 15. What is it? Agency experiences Why Google Transit? Duluth Transit Authority 12% ridership increase w/ Google Transit Participating as part of marketing package Redwood Transit System Making the most Google Transit + high gas prices + of Google Transit university bus pass = 30% year-over-year ridership increase General Manager says “passengers love it.” Hampton Roads Transit “Google effect” – Google’s image has helped to improve public perception Trillium TRANSIT INTERNET SOLUTIONS
  16. 16. Making the most of Google Transit Agency website can include trip planner form Trillium TRANSIT INTERNET SOLUTIONS
  17. 17. Making the most of Google Transit Choose an easy- to-remember web-address to include on vehicles, schedules, signs, press releases, and outgoing off- hours voicemail greeting ci.yourcity.ca.us/depts/transit/index.aspx?page=main is not easy-to-remember! Trillium TRANSIT INTERNET SOLUTIONS
  18. 18. Making the most of Google Transit Use Google Transit as a tool to make transit a more readily available option when someone is planning a trip Example: CalACT conference webpage Trillium TRANSIT INTERNET SOLUTIONS
  19. 19. Making the most of Google Transit Use Google Transit as a tool to make transit a more readily available option when someone is planning a trip Example: CalACT conference webpage Trillium TRANSIT INTERNET SOLUTIONS
  20. 20. Transit instructions on the Northcoast Journal event calendar: to reach new audiences and improve off-peak ridership.
  21. 21. Making the most of Google TimeTable Transit Publisher: Leverage your takes what was a multi-day process investment: of proofreading schedules into a Take advantage of few hour long process of other uses for automatically outputting schedules (see timetablepublisher.org). Google Transit feed data Trillium TRANSIT INTERNET SOLUTIONS
  22. 22. 108-H Line Weekday Inbound Space Sciences Berkeley BART Lawrence Hall Lawrence Hall Hearst Mining Hearst Mining UC Botanical UC Botanical Recreational Recreational Stop ID 2532 Stop ID 2590 Stop ID 2592 Stop ID 2579 Stop ID 2589 Stop ID 2539 Stop ID 2553 Stop ID 2551 Stop ID 2532 Evans Hall: Evans Hall: Strawberry Strawberry Circle Side Circle Side Downtown of Science of Science Avenue @ Lab/MSRI Shattuck Station: Canyon Canyon Garden Garden Area Area 7:35 7:40 7:45 7:47 7:49 7:55 7:57 7:59 8:01 8:05 — 8:10 8:15 8:17 8:19 8:25 8:27 8:29 8:31 8:35 — 8:40 8:45 8:47 8:49 8:55 8:57 8:59 9:01 9:05 — 9:10 9:15 9:17 9:19 9:25 9:27 9:29 9:31 9:35 — 9:40 9:45 9:47 9:49 9:55 9:57 9:59 10:01 10:05 — 10:10 10:15 10:17 10:19 10:25 10:27 10:29 10:31 10:35 — 10:40 10:45 10:47 10:49 10:55 10:57 10:59 11:01 11:05 — 11:10 11:15 11:17 11:19 11:25 11:27 11:29 11:31 11:35 — 11:40 11:45 11:47 11:49 11:55 11:57 11:59 12:01 12:05 — 12:10 12:15 12:17 12:19 12:25 12:27 12:29 12:31 12:35 — 12:40 12:45 12:47 12:49 12:55 12:57 12:59 1:01 1:05 — 1:10 1:15 1:17 1:19 1:25 1:27 1:29 1:31 1:35 — 1:40 1:45 1:47 1:49 1:55 1:57 1:59 2:01 2:05 — 2:10 2:15 2:17 2:19 2:25 2:27 2:29 2:31 2:35 — 2:40 2:45 2:47 2:49 2:55 2:57 2:59 3:01 3:05 — 3:10 3:15 3:17 3:19 3:25 3:27 3:29 3:31 3:35 — 3:40 3:45 3:47 3:49 3:55 3:57 3:59 4:01 4:05 — 4:10 4:15 4:17 4:19 4:25 4:27 4:29 4:31 4:35 — 4:40 4:45 4:47 4:49 4:55 4:57 4:59 5:01 5:05 — 5:10 5:15 5:17 5:19 5:25 5:27 5:29 5:31 5:35 — 5:40 5:45 5:47 5:49 5:55 5:57 5:59 6:01 6:05 6:40 6:10 6:15 6:17 6:19 6:25 6:27 6:29 6:31 6:35 6:55 7:00 7:02 7:04 7:06 7:15 7:17 7:19 7:21 7:23
  23. 23. Making the most of Google Transit Mashup with other geographic information Example: UC Berkeley Bear Transit shuttle routes with parking lots and bike parking Trillium TRANSIT INTERNET SOLUTIONS
  24. 24. Maintaining data Trillium’s WebSchedule to publish and maintain Google Transit Feed information Trillium TRANSIT INTERNET SOLUTIONS
  25. 25. • Timetables Maintaining • Stop locations data • Route alignments What info needs to be updated? • Fares, zones, fare rules • Holidays • Seasonal service start and end dates Changes should be published to Google two weeks in advance. If Trillium makes the update, we need to receive notification one month in advance. Trillium TRANSIT INTERNET SOLUTIONS
  26. 26. Questions? Aaron Antrim aaron@trilliumtransit.com Trillium Blog: www.trilliumtransit.com/blog Twitter: @aaronantrim TRANSIT INTERNET SOLUTIONS
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