Leveraging new media for customer information and community partnerships

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California Public & Community Transportation Conference, 6 Nov 2008

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Leveraging new media for customer information and community partnerships

  1. 1. Leveraging new media  for
customer
informa.on and
community
partnerships Aaron Antrim, Trillium Solutions California Public & Community Transportation Conference | 6 Nov 2008
  2. 2. New Media  ≠
   The concept that new methods of communicating
  3. 3. New Media  is an approach to media & communication that takes advantage of digital tools to facilitate more open and adaptable information sharing.   The concept that new methods of communicating
  4. 4. The
beau)ful
new
bart.gov
is
 more
than
a
website.
 It’s
a
data
publishing
 pla:orm.
 Let’s delve in » 
  5. 5. BART developer resources:  Helping
the
agency’s
informa)on
work
harder
and
do
more.

  6. 6. XML: eXtensible markup language  Formats
for
exchanging
data
in
a
way
 that
soAware
can
easily
understand
 (parse)
to
re‐present
data
in
other
 contexts
or
use
it
in
useful
or
interes)ng
 ways.

  7. 7. BART
 REAL‐TIME
XML
 ESTIMATED
 ARRIVAL
DATA

  8. 8. iBART:
Free
applica)on
for
BART
trip
planning,
arrivals,
map,
and
service
advisories
 Put
image
of
iBART
here.

  9. 9. iBART:
Free
applica)on
for
BART
trip
planning,
arrivals,
map,
and
service
advisories

  10. 10. BART SCHEDULES IN GTFS  GTFS is the Google Transit Feed SpecificaKon  Now,
the
most
widely
used
standard
format
for
 transit
schedule
informa)on.
 More
info
at
 code.google.com/transit/spec/transit_feed_specifica.on.html
 Trillium More riders, fewer hassles
  11. 11. BART SCHEDULES IN GTFS  “ Why are you publishing schedules this way?  We
want
to
foster
innova)ve
new
 applica)ons,
reach
a
broader
audience
and
 encourage
more
people
to
choose
BART.
 And
frankly,
we
just
can't
jus)fy
spending
 )me
on
some
of
the
things
our
customers
 have
asked
for
(like
a
QuickPlanner
for
 Newton).
Maybe
you
can
give
that
a
shot.

 www.bart.gov
 ”
  12. 12. ANOTHER EXAMPLE:  DEVELOPER.TRIMET.ORG  To
quote
from
TriMet
Chief
Technology
Officer
Tim
McHugh’s
 presenta)on
at
APTA
TransITech
(www..nyurl.com/trimet‐cto):
 TriMet’s
developer
resources
 How
can
we
put
an
army
of
 began
with
GM
request
 developers
to
work
for
our
transit
 to
promote innova,on and public transit  agency
for
nearly
free?
 by
providing
resources
 to
an
emerging crea,ve class.

  13. 13. developer.trimet.org:
Call
interface
for
es)mated
 arrivals,
schedule
informa)on
in
GTFS

  14. 14. trimet.onmyiphone.net
 4994 Free applicaKon for iPhone
 shows
next
arrivals
 “At
first
I
was
just
going
to
 scrape
the
TriMet
site
to
get
the
 informa.on.

But
then
I
came
to
 find
out
that
TriMet
actually
has
 a
really
nice
API
to
all
their
 tracking
informa.on!
 Ma]
King,
TriMet
rider
and
 soAware
developer

  15. 15. For more example uses of developer.trimet.org see www.tinyurl.com/trimet-cto
  16. 16. Route‐specific
marke)ng
campaign
 for
Champaign‐Urbana
Mass
Transit
District
 www.green15.org
  17. 17. GetSaKsfacKon.com: User‐powered
customer
service 
  18. 18. Deltarides.com: Trillium
&
Transit
Marke)ng
developed/ improved
trip
calendar
with
mul)ple
agencies
for
Mississippi 
  19. 19. For more, see: www.trilliumtransit.com/blog Contact: Aaron Antrim aaron@trilliumtransit.com 707.633.4464 Trillium More riders, fewer hassles
  20. 20. Questions? Trillium More riders, fewer hassles

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